Programmatic Account Manager, Precision Reach

Farm Journal Media

Remote, OR

Expired: over a month ago Applications are no longer accepted.

Full-Time

Job Description

COMPANY OVERVIEW

Precision Reach (PR) is a young, fast growing programmatic and digital media company. Through an exclusive relationship with a best-in-class data partners, Precision Reach brings advertisers programmatic digital advertising access to their target audience. Currently most of PR’s work is in the agriculture industry. We enjoy a team atmosphere of camaraderie and professionalism, coupled with the excitement of a dynamic marketplace.

POSITION DESCRIPTION

The candidate will sell digital advertising placements to advertisers. The advertising will reach the advertisers’ customers on computers, phones, and TV screens. Different from many digital advertising opportunities, Precision Reach offers targeting that reaches specific sets to people from a demographically segmented list.

This role will include prospecting new business and servicing existing clients. You will be acquiring a deep understanding of your customer’s goals and objectives. Then, with that understanding and your knowledge of our capabilities, develop and sell advertising packages that help the customer reach their goals.

Working with PR is exciting, fast paced, growing, and rewarding. You will be armed with high performance ad platforms coupled with exclusive data. You will develop great long-term relationships with advertisers and their advertising agency partners, where you are treated as a trusted advisor.

Essential Duties and Responsibilities
These duties include, but are not limited to, the following. Other duties may be assigned.

Meeting with current or potential advertisers and their advertising agencies to better understand their marketing objectives
Prospecting new business
Communicating with customers via phone and email
Writing proposals that address the advertiser’s needs
Attending a trade show
Hosting a customer event
Responding to customers’ requests for information
Sales forecasting and recordkeeping
Traveling to customer locations via car or air

Your client might be found anywhere in the US. It’s hard to predict how business will be done after the pandemic, but if this was pre-pandemic, you would be planning to travel an average of 20% of your time.

You will receive a combination of running business and strong prospects. You will also be supported by a marketing program that is designed to find new customers.

The compensation includes a base plus commission, with no artificial ceiling.

Skills/Professional Experience
These qualifications include, but are not limited to, the following:

Hunger, drive, and grit to thrive in a fast-paced, entrepreneurial environment
Excellent customer service and communication skills (both written and verbal)
Must be “self-directed”, willing to take initiative, and report on your progress
A minimum of three-years full-time work experience
Bachelor’s degree or equivalent experience
Preference for candidates that have experience and a proven track record of success in sales.

Company Description

COMPANY PROFILE:

Farm Journal is the recognized leader in B2B agriculture content, data and business insights. The Company’s broad portfolio of content channels – including magazines, broadcast, websites, events, enewsletters, social and mobile audiences and other online offerings – feed the most robust demographic and behavioral database and the largest collection of 1st party data in the industry The Company serves almost every key audience in agriculture, including crop farmers, livestock producers, the produce chain (retail, growers, shippers, wholesalers, brokers, etc.) and ag retail (crop and livestock input retailers, co-ops, consultants, farm managers, machinery dealers, etc.).

The Farm Journal brand is an industry icon and the Company’s trusted agricultural resources include market leaders such as AgWeb.com, The Packer, Drovers, Dairy Herd Management and Pro Farmer and nationally renowned television and radio programs including “U.S. Farm Report,” “AgDay,” “Machinery Pete” and “AgriTalk.” Farm Journal’s portfolio also includes more than a dozen industry-leading websites, from AgWeb.com and ThePacker.com to ProduceMarketGuide.com. The Company licenses detailed industry data through its FarmReach Vision database, publishes several paid-information newsletters, produces numerous large-scale live events, and provides extensive custom-publishing services. Farm Journal is also majority owner of the leading used farm equipment marketplace, Machinery Pete, LLC.

Farm Journal demonstrates unique industry leadership through the Farm Journal Foundation, a non-profit, public hunger charity established to sustain agriculture's ability to meet the vital needs of a growing population through education and advocacy, and with Trust In FoodTM, a Farm Journal Initiative to empower resilient and sustainable agriculture by helping farmers enrich soils, protect waters, clear skies and nurture habitat.

COMPANY PROFILE: Farm Journal is the recognized leader in B2B agriculture content, data and business insights. The Company’s broad portfolio of content channels – including magazines, broadcast, websites, events, enewsletters, social and mobile audiences and other online offerings – feed the most robust demographic and behavioral database and the largest collection of 1st party data in the industry The Company serves almost every key audience in agriculture, including crop farmers, livestock producers, the produce chain (retail, growers, shippers, wholesalers, brokers, etc.) and ag retail (crop and livestock input retailers, co-ops, consultants, farm managers, machinery dealers, etc.). The Farm Journal brand is an industry icon and the Company’s trusted agricultural resources include market leaders such as AgWeb.com, The Packer, Drovers, Dairy Herd Management and Pro Farmer and nationally renowned television and radio programs including “U.S. Farm Report,” “AgDay,” “Machinery Pete” and “AgriTalk.” Farm Journal’s portfolio also includes more than a dozen industry-leading websites, from AgWeb.com and ThePacker.com to ProduceMarketGuide.com. The Company licenses detailed industry data through its FarmReach Vision database, publishes several paid-information newsletters, produces numerous large-scale live events, and provides extensive custom-publishing services. Farm Journal is also majority owner of the leading used farm equipment marketplace, Machinery Pete, LLC. Farm Journal demonstrates unique industry leadership through the Farm Journal Foundation, a non-profit, public hunger charity established to sustain agriculture's ability to meet the vital needs of a growing population through education and advocacy, and with Trust In FoodTM, a Farm Journal Initiative to empower resilient and sustainable agriculture by helping farmers enrich soils, protect waters, clear skies and nurture habitat.