Senior Manager, Brand Marketing

Senior Manager, Brand Marketing

What is Clutch

Clutch is the leading ratings and reviews platform for B2B service providers, featuring companies in over 100 countries and 500 industries. Each month, over a million buyers and sellers of services use the Clutch platform, and as a company we have been growing 50% a year since inception. Clutch has been recognized by Inc Magazine as one of the 500 fastest-growing companies in the United States and has been listed in Deloitte's North America Technology Fast 500.

Who We Are

Our global team of builders make our mission and growth possible. We come from many countries and believe that celebrating what makes us different creates a resilient and positive culture. Leading with empathy and an open mind are key to uncovering brilliant solutions.We promote diversity, equity and inclusion by weaving it in all of our processes, from our hiring practices and benefits plans to our employee-led and executive-sponsored DE&I committee.

Who We're Looking For:

As Clutch scales, we are seeking a Senior Manager of Brand Marketing to lead strategic efforts in brand development and management, product marketing, and communications, including PR, social media, and other digital media channels. in order to drive awareness and accelerate adoption of the Clutch platform among global business service buyers. This role will have a direct impact on the development and success of our products, brand positioning, and buyer audience growth.

This position will report to our Head of Marketing. In this role, you will lead and execute projects both as an individual and coach within a dynamic, growing team.

Responsibilities:

• Conduct market and user research to develop thorough understanding of the B2B service buyer journey to build personas, go-to-market strategy, positioning, and brand communications.
• Collaborate cross-functionally with Product and Operations teams when launching new/current product features to increase usage and value of the Clutch platform for buyers, with a goal of driving increased product engagement and repeat user value.
• Develop and champion brand communications plan to build brand awareness and interest across key stakeholder groups, including business service buyers, employees and job seekers, industry influencers and media.
• Create PR, social, awards, and community engagement strategy to drive local and national awareness for Clutch brand
• Execute on strategic planning to increase Clutch's competitive edge in current and new verticals as the top choice for businesses by becoming an expert on how Clutch is positioned and compared to in the market to then implement
• Evaluate and identify new themes and topics to build Clutch's thought leadership and research strategy to reach business decision makers

Qualifications:

• Minimum 6 years of experience in product and/or brand marketing role in a high-growth organization
• Minimum 2 years of experience managing a team
• Experience within a marketplace and/or with a two-sided platform product is a plus
• Strong market research and analytical skills- Google Analytics is a plus
• Experience collaborating cross-functionally across departments
• Excellent written and verbal skills with ability to communicate large, complex strategic initiatives delivering high-quality digital storytelling, presentations, messaging, content, materials, press releases, etc.
• Experience with marketing automation tools (Marketo, Oracle, Eloqua, Customer.io, HubSpot, etc.)
• Resourceful, independent and passionate thought leader

What Clutch Offers:

• 401(k) up to 5% Match, 100% Immediate Vesting
• Cigna Medical, Dental & Vision
• Life Insurance
• Short-Term and Long-Term Disability Benefits
• Fertility Benefits
• ComPsych Employee Assistance Program, Ginger Mental Health Benefits and Talk Space On-Demand Mental Health Benefits
• Commuter Benefits
• Paid Time Off
  • 15 vacation days, 12 holidays, 3 flexible holidays, 2 community service days, 2 mental health days
• While working in the office, a well stocked pantry, fridge and bi-weekly catered lunches
• Structured Learning and Development Opportunities
• Business Casual Work Environment

Clutch Co. is an Equal Employment Opportunity employer. We consider all qualified applicants without regard to race, traits historically associated with race (including hair texture, hair type and protective hairstyles), religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, physical or mental disability, personal appearance, genetic information, marital status, political affiliation or activity, credit information, status as a victim or family member of a victim of domestic violence, a sexual offense, or stalking, or any other characteristic protected by applicable law. Clutch participates in E-Verify.

Clutch Co. is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. Applicants with disabilities are invited to advise Clutch Co. of any reasonable accommodations needed in the application process by contacting us at talent@clutch.co.