Digital Strategist

SCOPE:

The Digital Strategist within All Points Media (“APM”) is responsible and accountable for developing and executing digital (web, social, email, SEO, etc.) strategies based on the business objectives of those we serve (e.g., “our clients”).

RESPONSIBILITIES:

• Determine digital marketing strategies using all necessary tools (e.g., website, emails, social media, SEO, and blogs)
• Research products, services, and current strategies to identify new opportunities
• Analyze web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends
• Build strong client relationships through social media interaction
• Keep up to date with our audience’s preferences and proactively suggest new strategies and campaigns
• Liaise with Marketing, Sales, Design, Content, and Video team members to optimize customer experience and ensure brand consistency
• Establish best practices in digital marketing
• Stay up to date with digital technologies developments

REQUIREMENTS:

Required

• Bachelor’s degree from an accredited college or university
• Experience conceptualizing, designing, and producing digital strategies
• Demonstrable experience with SEO/SEM
• Solid knowledge and application of Google Analytics and Google Adwords
• Familiarity with web design and HTML
• Proven presentation and communication abilities
• Proven experience implementing marketing and communication plans
• Experience with social media for business

Preferred

• Experience within financial services and/or the life insurance industries
• Experience with an advertising agency serving multiple unique brands