Marketing Manager

ACDI - Access Control Devices, Inc.

Benton, AR

Full-Time

Job Description

ABOUT ACDI:

ACDI is a rapidly growing Professional Services Company that sells and supports dynamic print management, capture, electric vehicle charging, and cost-recovery solutions to streamline office technology and the document lifecycle in a distributor-reseller environment. We have channel distribution and development partnerships with many of the largest copier and printer manufacturers worldwide, including Samsung, Xerox, Sharp, Canon, Ricoh, Konica-Minolta, Toshiba, Lexmark and others. From hardware payment solutions, proximity card readers, and EV charging stations to digital workflow automation, fleet management, and analytics software, ACDI’s extensive portfolio pairs seamlessly with its industry-leading project coordination, installation, marketing, and sales expertise.

As we continually seek to develop progressive new solutions for our partners, we look to hire only the best and brightest. Hard work, commitment and relationships have propelled ACDI to the status as the most respected partner in the dealer channel. If you covet an opportunity to be a part of a company with no limits, then we may be looking for someone like you!

MARKETING MANAGER @ ACDI

We are looking for a dynamic individual to lead our creative marketing team here at ACDI. The Manager of Marketing will oversee all marketing strategies to drive sales, build brand awareness and company culture through content. As a successful hire, you will be responsible for providing guidance to our marketing department by evaluating and developing marketing strategies, planning, and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands. You will also be working closely with our sales and business development departments to develop strategies that will help us maximize sales and increase our market share. Finally, you will oversee the organizing of company conferences, trade shows, and major events.

Successful team members will also support ACDI’s mission, vision, and core values.

ACDI’S MARKETING MANAGER RESPONSIBILITIES:

Develop and oversee marketing plans and strategies to achieve marketing goals and objective
Conduct market research to identify target markets, customer needs, and competitor activity
Manage and maintain marketing budgets.
Create and manage marketing campaigns, including advertising, social media, public relations, and email marketing
Track and analyze marketing campaign results to measure success and make improvements
Manage a team of marketing professionals and lead by example
Stay up-to-date on marketing trends and best practices
Aid in the delegation and timelines of incoming project requests and prioritize accordingly
Directs and implements the organization’s advertising and promotional activities
Involvement in a variety of marketing logistics including tradeshow or event productions through booth scheduling, shipping, collateral coordination, and premium ordering
Continued development of ACDI’s websites and social media platforms
Oversee, coordinate, schedule, and staff trade shows as needed
Oversee and approve all department expenses incurred and provide receipts to accounting
Assist with internal events surrounding ACDI’s brand and our company culture which is very important to everyone in the ACDI family.
Consistently communicates progress, obstacles, and growth opportunities regarding ACDI’s projects and upcoming events
Contribute to team effort by accomplishing related results as needed
Maintains a complete understanding of and adhere to all ACDI policies, procedures, and processes
Maintain a positive organizational culture while upholding ACDI's mission, vision, and core values

EXPERIENCE & EDUCATION REQUIREMENTS

Bachelor's degree in marketing, journalism or related communications discipline and a minimum of 5+ years of marketing management experience, including a minimum of 1 year in the print management industry, or the equivalent combination of education and experience preferred
Experience with HubSpot, Adobe Creative Cloud, Google / Microsoft suites required
Familiarity with Hubspot and Zoho CRM applications sets you apart
Experience meeting strict deadlines or project timelines required
Creative content, brand marketing, and writing experience preferred
Strong professional communication skills (via speaking, writing, and in-person), highly organized, problem-solving, negotiation skills, technical capacity, project management, and collaboration
Experience exercising discretion and confidentiality with sensitive company or team information
Excellent ability to think proactively, anticipate upcoming needs, and prioritize work

PHYSICAL REQUIREMENTS

Must be able to stand or sit for prolonged periods of time for trade shows
Must be able to lift 15 pounds
Ability to travel up to 15% annually
May be required to furnish a passport or other identity documents for international travel

SUPERVISORY RESPONSIBILITY

This position will have supervisory responsibilities
Recruits, interviews, hires, and trains staff in the department
Oversees the daily workflow of the department
Provides constructive and timely performance evaluations
Handles discipline and termination of employees in accordance with company policy

WORK ENVIRONMENT

Moderate noise level, bullpen environment located at ACDI headquarters
Fast-paced and extremely positive
Employees may be required to furnish adequate internet services, mobile services, and devices necessary to receive business communications on a continual basis

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.