Central Event Producer

Central Event Producer

PRA is the market-leading business event management firm, delivering unique experiences that move hearts, minds and businesses forward. Blending Passion, Reach and Authenticity, PRA works collaboratively with clients to craft creative, multi-sensory attendee journeys to leave a lasting impression.

The Event Producer (EP) is a critical component of the Opportunity Team and is responsible for the logistical management and operational execution of client events. The EP serves as the primary contact for the client during the pre-planning and operation phases of their event and is a liaison with PRA's supplier-partners. The Event Producer is an on-site Ambassador of the PRA brand.

The Central Event Producer is not associated with a particular PRA destination and will be deployed across the system to support regional teams in the planning and/or operation of their events as needed. The Central EP may work in collaboration to supplement local teams or may own program development and operation in its entirety. The Central EP will travel significantly across the PRA system and will work remotely in between trips.

Primary Responsibilities:

Will vary depending on level of support and project ownership required

• Program Development and Planning
  • Assist Experience Designers with operational and logistical components of program development
  • Thoroughly review program details with cross-functional partners in Sales and Experience Design in preparation for turnover to Event Production
  • Serve as primary client contact throughout planning and operation of the event
  • Manage program changes with suppliers and internal partners during planning and on-site operation
  • Provide program enhancement options for our clients
• Supplier and Staff Management:
  • Negotiate supplier contract terms and pricing including, but not limited to service expectations, guarantees, cancellation policies, billing, etc.
  • Assign field staff to projects based on availability and specific skill sets required
  • Prepare, distribute and review relevant program information and provide direction for field staff
  • Process and manage field staff compensation including timesheets, expense reports, and pay rate
• Program Execution:
  • Align with hotel and venue partners to ensure seamless coordination throughout program operation
  • Conduct pre-con meetings with client/hotel to review all program details as confirmed
  • Ensure cross-functional Sales partners are fully informed of all program changes, taking prompt corrective action and providing alternatives as necessary
  • Manage all components of on-site program operation
• Financials:
  • Drive program profitability ensuring Gross Profitability targets are met
  • Manage submission and receipt of client program deposits as per contract terms throughout lifecycle of the program
  • Timely completion of post-operation Program Closeout process as per PRA protocol

Qualifications

• Bachelor's degree, or equivalent relevant experience
• 5 years of experience in overseeing the execution of corporate meetings, client events, and other complex programs. DMC, corporate incentive travel, hospitality or related experience highly preferred
• Ability to manage operations functions and effectively supervise and direct Field staff
• Excellent interpersonal and communication skills with a diverse group of clients, supplier/partners, coworkers, and employees
• Ability to read, analyze, and interpret client proposal requirements, contracts, financial reports, and other legal documents
• Ability to effectively present information and respond to questions from clients, supplier partners, and hoteliers.
• Ability to multitask and work on multiple programs with different deadlines
• Must be able to work well with all levels of management and staff, hoteliers and venue staff, clients and supplier/partner
• Working knowledge of attractions, hotels, parks, venues and supplier/partners in the local area and ability to locate and vet new venues and supplier/partners
• Must be able to work flexible hours including weekends, evenings and holidays
• Significant travel required across the PRA system - approximately 75-80%

Whether in-person, remote, or hybrid, PRA guides organizations in bringing people together with strategic content, brand engagement and authentic destination experiences. PRA has local teams across the US covering more than 29 top destinations, and a remote execution team who can plan anywhere our clients envision an incomparable meeting or event.

Internally, we believe in not just talking about positive change, but working towards it. Our Equity, Diversity + Inclusion Council was created in 2020 to guide and educate, both our team and the industry. We are also members of ECPAT-USA to help end human trafficking, and we have a strong partnership with the American Forest Foundation through which we assist in replanting trees throughout the US.

Our Corporate and Incentive Program Planning Capabilities Include:

Creative Event Design + Production; Local Excursions; Tours; Teambuilding; Offsite Events; Dine Arounds; Digital + Hybrid Programming; Health + Safety Logistics; CSR + Giveback Initiatives; Sustainable Planning Services; Transportation Logistics; Staffing; Content Creation; Graphic Design + Branding; Gifting.

Follow PRA on social @PRABusinessEvents and visit www.pra.com for more information.