Field Marketing Manager - Costco Auto Program

SUMMARY:

The Warehouse Marketing Support (WMS) Manager will be responsible for raising the awareness of the Costco Auto Program at Costco Warehouses domestically and internationally.  This role is responsible for building relationships in their assigned territories through a combination of virtual/onsite meetings. The WMS Manager works independently using organizational and sales skills to educate key management on program events, updates, and market trends. 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

·         Independently manage your territory and relationships and oversee marketing improvement/awareness for warehouses domestically and internationally

·         Develop a marketing plan for your assigned territories to increase visibility of the program and member awareness

·         Manages and schedules own travel

·         Travels (by plane and auto) to warehouse locations within territory at least 26 weeks per year

·         Develop effective ways to market new products into an area with correlating marketing campaigns

·         Develop strong relationships with all your client’s decision makers

·         Stay abreast of your client’s current goals and objectives

·         Understand how your client’s customers interact in each of your marketplaces to enhance engagement and increase visibility of the program and your client’s customer awareness

·         Continuous education on product knowledge and events to successfully communicate the company’s goals and vision

·         Understand how the competitors relate to their customer by researching and shopping them in your assigned areas

·         Analyze, document and formally report pertinent data to the key managers which includes individual, district, and regional statistics to assist with key strategic direction for marketing pieces, vehicle display, and education on the program/events

·         Demonstrate an unwavering commitment to the client relationship

·         Maintain superior client service levels to increase support of the company’s objectives

·         Plan and conduct virtual/onsite educational presentations for managers and personnel

·         Interact directly with your clients to assess individual needs, present value-added solutions, and manager marketing awareness processes

·         Collaborate with your direct supervisor on current marketing trends, opportunities, and goals regarding your assigned areas

·         Document all aspects of the warehouse file in the company’s internal CRM (contacts, displays, visit evaluations form, connection notes, etc.)

·         Other duties as assigned

QUALIFICATIONS/REQUIREMENTS: 

·         A four-year college or university degree, or minimum of three (3) years of related experience and/or training; or equivalent combination of education and experience.  

·         Excellent communication and presentation skills including and not limited to onsite/virtual meetings

·         Able to independently plan and successfully travel 26+ weeks per year (this includes overnight travel)

·         May be required to travel Mon-Friday, 2 weeks out of each month

·         Ability to successfully navigate virtual meetings and technology  

·         Ability to actively listen and overcome client objections or concerns

·         Ability to communicate effectively on multiple levels

·         Ability to seek out opportunities to increase program awareness

·         Friendly demeanor, positive attitude, and professional appearance

·         Excellent organizational skills through providing plan of actions for warehouse support initiatives, connections, and meetings

·         Proficient in MS Office (Word, Excel, Power Point, Outlook, Teams, etc.)

·         Excellent follow-up skills, detail-oriented, and efficient

·         Excellent time management to adjust to business needs

·         Able to present content in a confident, logical, and organized manner

·         Excellent grammar and professional writing

·         Is flexible and works well in a team environment or independently

·         Self-motivated, must be able to work independently with minimal supervision

·         Able to successfully plan long term and execute smaller goals to achieve the long-term goal(s)

·         Display strong organizational skills while independently scheduling and traveling throughout the country and internationally to manage current or new warehouse relationships

·         Continually strives to improve skills and knowledge

·         Has a Valid Driver’s License

·         Lifting (up to 50lbs)