Content Marketing Coordinator

Job Description

We are looking for a talented and creative individual to join our marketing team as a Content Marketing Coordinator. The Content Marketing Coordinator will be responsible for developing engaging and compelling content that resonates with our target audience across various digital platforms. This role requires a combination of strong writing skills, creativity, and a deep understanding of digital marketing trends. Position could be Full-time or Part-time.

Essential Functions

• Develop content strategies aligned with marketing objectives to attract, engage and convert our target audience.
• Create high-quality written content for various channels, including website copy, blog posts, social media posts, email campaigns, case studies, eBooks, whitepapers and more.
• Collaborate with cross-functional teams to brainstorm and generate content ideas that support marketing campaigns, product launches and brand initiatives.
• Conduct thorough research on industry trends, customer preferences and competitor activity to inform content planning and creation.
• Optimize content for search engines (SEO) by incorporating relevant keywords, meta tags and optimizing content structure for improved discoverability.
• Develop compelling calls-to-action (CTAs) to drive user engagement and conversion across all content touchpoints.

Additional Responsibilities

• Manage content calendars and schedules to ensure timely delivery of content across all channels, coordinating with internal stakeholders and external contributors as needed.
• Monitor content performance using analytics tools (e.g., Google Analytics, social media insights) and generate reports to track key metrics and measure the effectiveness of content initiatives.

Requirements

• Field of study in Marketing, Communications, Journalism, English or related field preferred.
• Experience in content creation or copywriting.
• Exceptional writing skills with a keen eye for detail and the ability to adapt writing style to different audiences and platforms.
• Strong understanding of digital marketing principles, including SEO, content marketing, social media and email marketing.
• Proficiency in Microsoft Office Suite required.
• Creative thinker with a passion for storytelling and generating innovative content ideas.