Customer Messaging Coordinator

Position Summary:
The Customer Messaging Coordinator will work on the Customer Messaging and Community team to optimize and elevate messaging channels including email, SMS, and push notifications.

Accountabilities/Duties:

• Build national and local bakery emails, customer lifecycle and loyalty journeys, and triggered campaigns
• Build and schedule SMS and push notifications
• Provide recommendations to optimize engagement, conversion, and retention KPIs, as well as promote subscriber list growth and health
• Collaborate with key stakeholders to drive targeted messaging, align marketing calendars, and refine creative assets to achieve business goals
• Communicate weekly, monthly, quarterly, and annual channel performance
• Monitor industry trends and email best practices to maintain best-in-class standards regarding CAN SPAM, GDPR, TCPA, etc.

Core Values/Leadership Competencies:

Servant’s Heart

• Developer of people
• Vision casting
• Lead by example

Spirit of a Champion

• Exhibits extreme ownership – 100/0! Mentality – 100% responsibility and zero excuses!
• Excellence driven, desires feedback and improvement
• Sound judgement

Genuine Connections

• Intensely collaborative
• Professional with the ability to influence at all levels
• Communicates often and openly

Skills and Abilities:

• Expertise in cross-channel communication best practices and international messaging laws
• Ability to pull reports and provide actionable insights to drive business goals
• Must have strong attention to detail, a positive attitude, and the ability to be flexible
• Must possess strong problem-solving skills, a sense of accountability, and a commitment to quality
• Ability to manage time effectively, understand directions and work independently
• Must demonstrate passion to learn, grow, and excel

Education/Certifications and Work Experience Requirements

• 1-3 years experience in the email marketing and/or mobile marketing industry desired
• SMS/mobile marketing experience using Attentive, Twillio, MobileConnect, or Airship
• Email deployment experience on Salesforce Marketing Cloud, Braze, Cordial, Zeta, or other enterprise level email service provider
• Experience with BI tools like Looker, Tableau, Power BI, etc. , preferred not required
• Intermediate expertise in Excel and PowerPoint, preferred not required
• Intermediate expertise in HTML/CSS and troubleshooting code, preferred not required
• Knowledge of Ampscript, Liquid, or SQL, preferred not required
• Knowledge of Google Analytics, preferred not required