Senior Acquisition Manager (Social & PPC)

Magic Spoon reimagines your favorite childhood breakfast into a high-protein, grown up cereal to power your days. Since launching in 2019, we've become one of the fastest growing DTC brands, Forbes called us "the future of cereal", TIME Magazine named us in their Top 100 inventions, and we’ve launched in cereal aisles nationwide in Target, Walmart, Kroger, Albertsons, & more.

We are seeking a highly analytical and technically adept paid media expert (Social & PPC) to join our Growth team. As Senior Acquisition Manager you will spearhead our PPC and Paid Social programs, taking charge of campaign creation, management, and optimization to meet and exceed growth targets.. Reporting to the Head of Growth, you will collaborate with internal creative team and external creative agencies. The ideal candidate possesses a proven track record in building and managing PPC and Paid Social programs, with a keen focus on driving impactful revenue outcomes.

This is a full time, in-person/hybrid role (3 days in office - Tu/Wed/Th) based in Tribeca, NYC.

As Senior Acquisition Manager, you'll:

• Lead PPC and Paid Social campaign strategy, optimizing performance by adjusting bidding strategies, ad copy/creative, and targeting parameters to improve conversion rates, build quality pipeline, and achieve KPIs
• Effectively manage and optimize our advertising budget across Paid Search and Paid Social channels to maximize ROI and achieve set KPIs
• Develop Google and Social Media strategies and plans with responsibility to execute the plans through a mix of direct “hands on keyboard” and the management of external advertising agencies
• Collaborate with internal creative team and external creative agencies for consistent ad creative development driven by both qualitative and quantitative creative insights
• Conduct comprehensive keyword research and analysis to optimize PPC campaigns, ensuring high-quality traffic and pipeline creation
• Develop and execute A/B test plans that adhere to Direct Response testing principles. A/B testing will include landing page optimization, price/offer, creative, messaging, audience segmentation, etc.
• Build and develop strong relationships with platform partners (Such as Google & Meta) and develop joint roadmaps to hit targets
• Develop a deep understanding of our data and metrics, testing and iterating to instill analytical rigor as the basis for decision-making
• Optimize attribution methodologies, model and forecast ROI, and develop testing plans to enhance campaign performance and identify growth opportunities
• Recommend landing page strategies and provide consultation on landing page planning and optimizations
• Confidently and clearly communicate campaign outcomes, insights, and recommendations to key stakeholders

• Promote a culture of development and learning. Identifying key skill/knowledge gaps in the team and supporting training

Requirements

• A minimum of 5+ years demonstrable hands-on experience, with a proven track record of scaling and optimizing both Paid Social (FB, TikTok) and Paid Search programs (Google, Bing).
• Experience working in a CPG eCommerce environment is essential
• Proven track record of managing media budget to revenue goals and efficiency metrics
• Deep hands-on-keyboard experience in Google Ads, Meta Ads Manager, and TikTok Ads.
• You have deep expertise in Google Analytics, CRO, and A/B Testing
• Exceptional quantitative and analytical skills are essential. Must have ability to interpret and organize data and identify actionable insights
• Confident presenter and storyteller who can effectively convey POVs, results, and strategies to internal teams and stakeholders
• Experience and enthusiasm for collaboration with cross-functional teams and forming successful relationships with stakeholders throughout the company
• A constant learner, with strong knowledge of the media landscape, online advertising industry trends and applying best practices
• Strategic thinker as well as an agile executer who is able to pivot quickly

• Ability to manage external agencies and vendors to drive best-in-class execution

Hold on to the Dream