Ultrasound Marketing Manager

Esaote is one of the world's leading manufacturers of medical diagnostic systems. It is a leader in the field of Dedicated Magnetic Resonance Imaging and one of the main players in Information Technology in healthcare. Ultrasound is its core business, and since 2002 it has also entered the interventional sector.

Job Summary

The Human Ultrasound Marketing Manager leads Esaote North America marketing activities to support Human Ultrasound business development. This includes corporate marketing, partner/channel marketing, product marketing, and product management. The Human Ultrasound Marketing Manager will identify and develop opportunities for growth and brand awareness.

SUPERVISORY: None

Essential Functions

• Develop annual marketing plan and execute mid to long term strategy in collaboration with Ultrasound Global Marketing team, provide insights about US market trends, needs, and competitors. Define market positioning and create action plans to support business development targets.
• Establish clinical/scientific collaborations with Key Opinion Leaders and Key Accounts aimed to support the local marketing plan implementation through the conduction of clinical studies and to obtain feedback on product development.
• Contribute to all upstream and downstream activities for Esaote North America. Provide market inputs to road mapping process, business case development, and product definition for products and services.
• Create marketing communications, including branding, public relations, advertising, white papers, trade shows, seminars and events, collateral materials and website design in collaboration with Corporate function (Global Marketing and Communication).
• Support and train Sales and Clinical Applications teams, providing technical information, pricing and competitive information. Deliver professional presentations to Key Opinion Leaders, Key Accounts, and potential customers, and supporting Esaote products and clinical solutions.
• Manage the Esaote North America marketing activities plan and budget within the Global Marketing Plan and Esaote North America Budget.
• Act as the spokesperson for the company with press and analysts at industry events.
• Other duties as assigned.

Position Requisites

• Bachelor’s degree preferred.
• 2-3 years experience in Marketing and Ultrasound.
• 4-5 years clinical experience.
• Knowledge of clinical applications at the user level.
• Excellent verbal communication and presentation skills.
• Proficient in windows-based word processing, database and presentation programs, as well as various forms of media training.

Working Conditions

Work is performed in an office environment, moderate noise.

Hazards: The hazards are only those present in a normal office setting.

Quality System Interactions:

Must have an understanding of the company’s quality management system and how it relates to the job function. The Esaote Inc. quality management system is intended to comply with applicable external quality standards as referenced in the Esaote Quality Manual.

Esaote North America is an equal opportunity employer. We do not discriminate in employment on the basis on race, color, religion, sex (including pregnancy and gender identity), sexual orientation, political affiliation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.