Technical Marketing Specialist - Hybrid (Costa Mesa, CA)

Job Title

• Technical Marketing Specialist – Hybrid (Costa Mesa, CA)

Position Type

• Full-Time
• Exempt/Salary
• 8:00 am to 5:00 pm

Supervisory Responsibility

• None

Salary Range

• $70,000 - $80,000

Reports to

• Manager, Business Development

Company
At InBody BWA, our focus is partnering with researchers and clinicians to address the gaps in healthcare for improved patient outcomes. We believe patient health can be elevated by quantifying muscle, fat, mineral, and water. With over 6,000 peer-reviewed publications in various clinical applications, we are the only bioelectrical impedance analysis (BIA) device Mayo Clinic has validated us at 98% to Dual-energy X-ray absorptiometry (DXA).

Job Description
We’re looking for an experienced and versatile Technical Marketing Specialist who can help elevate our presence even further as the global leader in body composition and fluid quantification. The ideal candidate will have experience in driving brand awareness and engagement through planning, developing, creating, and executing marketing campaigns and materials about technical topics. The Technical Marketing Specialist should be equally proficient with day-to-day marketing activities, and long-term strategizing, and strive under tight deadlines to meet the company's changing needs.

Responsibilities

• Build, test, and launch marketing technologies and capabilities that are based on industry best practices
• Monitor, analyze, and manage Zoho CRM system to improve seamless lead generation and management for the sales team
• Website improvement with SEO/SEM to boost inquiries
• Consistent update and optimize website and social media channels with A/B tests, landing pages, content creation, and various marketing campaigns
• Work together with Digital Marketing Specialist cross-functionally for various marketing strategies and projects
• Generate optimized KPI dashboards to monitor the quality and outcomes of marketing projects and strategies
• Increase quality of technical perspective of product marketing
• Track results, review analytics, and provide ROI of marketing activities
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Provide peer review and oversight for accuracy and quality of content
• Organize and execute various technical marketing tasks for the team
• Research and report on trends and results

Requirements

• Bachelor’s degree (or equivalent experience) in marketing, business, or related field
• Strong knowledge/experience with marketing automation and CRM (e.g. Zoho)
• Strong understanding of WordPress, Google Analytics, SEO/SEM, and social media channel management (especially LinkedIn)
• Experience with soft page and inquiry page management
• Proficiency with HTML/JavaScript
• Advanced proficiency with technical web content and creating technically sound product descriptions
• Ability to manage and quality control vendor/freelancer (e.g. graphic designer)
• Strong project management, multitasking, and decision-making skills
• Willingness to roll up sleeves and get the job done

  
Benefits Summary*

• Medical (PPO), Dental, Vision & Life Insurance*
• 401K Plan with up to 3% company match*
• Job-related training reimbursement*
• Paid Vacation Time / Sick Leave*
• Quarterly Wellness & Volunteer Paid Time Off
• 11 Paid holidays per year

*The above-stated benefits may change without prior notice and will begin after completing the 90-day introductory period

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