Head of Integrated Marketing Communications, Membership & Programs

The American Physical Society (APS) is looking for a highly motivated Head of Integrated Marketing Communications, Membership & Programs

The American Physical Society (APS) is a nonprofit membership organization working to advance and diffuse the knowledge of physics through its outstanding research journals, scientific meetings, and education, outreach, advocacy, and international activities. APS represents more than 50,000 members, including physicists in academia, national laboratories, and industry in the United States and throughout the world.

The ideal candidate will lead marketing and communications strategy for a portfolio of APS programs and services (e.g. membership, advocacy, fundraising, diversity efforts) to create awareness, maximize engagement, and grow revenue.

Position and Company Highlights!

• Annual salary beginning at $120k
• Fully Remote
• Respectful and Inclusive Work Environment
• Growth Opportunities

Responsibilities

• Strategy: Develop and manage marketing and communications strategy for a portfolio of APS programs and services.
• Marketing: Oversee portfolio-specific marketing campaigns, employ best practices across paid, owned, and earned channels, monitor KPIs, and provide real-time feedback for program leads by leveraging data, analytics, and customer research.
• Media/Public Relations: Handle portfolio-specific press inquiries and coordinate responses, prepare and distribute press releases and other materials, and oversee press events for APS programs.
• Membership Marketing: Promote membership benefits, pricing, and value.
• Exhibits & Promotional Activities: Support portfolio-related APS-staffed exhibits and manage the sale of promotional materials (APS Store).
• Communities: Manage online communities to optimize interactions between community members and increase information sharing.
• Content: Communicate the APS story consistently and effectively through the development of portfolio-specific key messaging.
• Email: Oversee portfolio-related email marketing strategy, ensure accuracy and effectiveness of messaging, and monitor cadence of portfolio-related emails.
• Digital: Collaborate with Head of Web Strategy and others to utilize digital platforms (CRM, email tools, websites) to build successful customer journeys and monitor customer insights.
• Brand: Collaborate with the Head of Brand to ensure consistent usage and effectiveness of the APS brand.
• Social Media: Oversee portfolio-specific social media channels and messaging, and monitor channels to identify and address issues and present solutions.
• Management: Manage a team of communications professionals, establish workflows and operating procedures, allocate resources, and assure quality.
• Crisis Communications: Monitor reputation and manage incidents, public controversies, and news inquiries/situations related to the portfolio that could positively or negatively impact the organizations or professions reputation.
• Executive: Assist with media training and preparation of portfolio-specific presentations, speeches, and talking points for senior and volunteer leadership.
• Project Management: Oversee communication plans, track campaign progress, and allocate resources to deliver initiatives on time.
• Reporting: Create reports on communications activities.

Requirements

Education: Bachelors degree in marketing, communications, or other related fields is required.

Experience, Knowledge, Skills, and Abilities:

• Minimum of 8 years of progressive experience managing marketing and communications, preferably at an association or nonprofit.
• Minimum of 3 years of experience performing integrated marketing communications tasks for a membership association and managing a team of communications professionals.
• Strong leadership and management experience.
• Experience working with publishing and editorial professionals.
• Experience managing a team in a multi-tasked, detail- and deadline-oriented environment.
• Experience successfully managing corporate image and interacting with the media.
• Excellent writing and proofreading skills.
• Excellent polished interpersonal and public speaking skills.
• Excellent organizational, analytical, and problem-solving skills.
• Ability to proactively identify and respond to needs.
• Experience managing workflow and projects in Asana or similar tools.
• Expert in specialized software such as tools for analytics, social media management, media monitoring, customer relationship management, and email marketing.
• Proficient in commonly used technology platforms and software, including Google Business. Applications, Gmail, Asana, word processing, and spreadsheets.
• Ability to work well with interdepartmental teams as well as independently.

Benefits

• Flexible schedules and ability to work remotely
• 8% employer-paid retirement contribution
• Investment advisement services: 100% employer paid
• Medical benefits: PPO or HDHP option
• Employer contribution to FSA or HSA account, eligibility based on medical plan enrollment
• Dental benefits: individual coverage 100% employer paid
• Vision benefits: individual and dependent coverage 100% employer paid
• Basic Life & Accident insurance: employee coverage 100% employer paid
• Supplemental Life & Accident insurance, including spouse & dependent child(ren) coverage
• Disability insurance: employee coverage 100% employer paid
• Healthcare, Commuter & Dependent care flexible spending accounts
• Vacation: 15 days annually
• Generous holiday leave: 14 paid days of significance; includes one week closure at the end of December
• Personal leave: 4 days annually
• Volunteer leave: 1 day annually
• Sick leave: 10 days annually
• 10 weeks employer-paid family leave
• College tuition reimbursement plan
• Job related seminar & continuing education
• Training and professional development; access to LinkedIn Learning on-demand courses
• Employee Assistance Program
• Mindfulness Meditation: live and on-demand classes