Marketing Campaign Coordinator

Position Summary

This position champions Orlando Credit Union’s Mission, Vision, and Values and endeavors to ensure that the organization is achieving its mission to build lifelong relationships with each member, internally and externally, by empowering their financial momentum. The Marketing Campaign Coordinator is responsible for delivering and developing strategies to increase brand awareness and market share.

Essential Duties and Responsibilities

• Conduct market research to identify potential members and analyze their needs and interests.
• Plan and execute marketing campaigns and programs for target segments.
• Build strategic marketing campaign objectives by reporting on sales performance by channel.
• Set and establish key performance indicators (KPIs) by marketing campaign or advertising effort.
• Monitor and report on campaign performance, providing actionable insights for continuous improvement.
• Lead the creation of written content for campaign materials and product sheets, working closely with other team members.
• Champion omni-channel campaign planning including digital media channels, public relations strategy, and internal communications.
• Determine and identify marketing project management software solutions to enable execution of deliverables.
• Coordinate between different departments that the marketing team may liaise with.
• Analyze data, including financial statements, market research, digital reporting outputs, and customer surveys, to identify trends that could affect the company’s products or services.
• May perform other duties as assigned.

Education

• Bachelor's degree
• Have a minimum of 3 years of experience working on marketing campaigns.
• KPI creation for digital platforms experience a must.

Basic Skills

• Banking or credit union experience a plus.
• Have a professional record of success in managing multiple marketing projects for key stakeholders while maintaining excellent communication.
• Have experience within a small team executing work on behalf of an organization.
• Strong attention to detail with an analytical mind and outstanding problem-solving skills.
• Must demonstrate strong interpersonal skills; be a highly motivated and well-organized person.
• Excellent written and verbal communication skills.

Abilities

• Ability to work under pressure in a fast-paced environment.
• Ability to interpret a variety of instructions furnished in written, oral, diagram and or schedule form.

Additional Requirements

• Candidates must satisfactorily pass a criminal background check, drug screening, and credit check. The position is contingent upon meeting these prerequisite requirements.

Job Type: Full Time

• Fully Remote

Benefits:

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid time off
• Paid holidays
• Employee discounts
• Tuition Reimbursement
• Professional Counseling & Family Support
• Additional benefits

To perform this job successfully, an individual must be able to satisfactorily perform each essential duty with or without accommodation. The requirements listed above are representative of the knowledge, skill, physical demands and /or ability necessary to achieve success in this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Link: Accommodations | U.S. Department of Labor (dol.gov).

Orlando Credit Union is an Equal Opportunity Employer. As an equal opportunity employer, Orlando Credit Union does not discriminate against any employee or candidate on the basis of age, race, gender identity, gender expression, genetic information, national origin, physical or mental disability, protected veteran status, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by all applicable federal, state, and local laws.