Social Content & Engagement Strategist

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

• Social Strategy
• Social Campaign Planning
• Social Commerce
• Twitter Activations
• Creative Strategy
• Measurement and Performance Analysis
• Social Paid Media Planning
• Livestreaming Activation experience (a plus)

Additional Responsibilities:

• Drives social strategy and channel planning for large social programs across all channels, with specific expertise in using social to connect touch points throughout the larger brand ecosystem 
• Partners closely with creative leads to ensure ideas and concepts are social at the core, innovative and executable from a platform guidelines perspective 
• Manages asset trafficking and campaign execution with media agency 
• Creates, guides, and delivers strategic social planning through creative briefs, communication plans, social marketing/experience marketing plans, competitive research, and social consumer insights/trend audits 
• Collaborates closely with partner agencies to facilitate campaign concepting and execution 
• Consults on Paid, Owned and Earned (POE) tactics across campaigns 
• Ensures content and messaging across channels is on-brand, and that the brand voice remains consistent 
• Architects innovative social experiences and strategies that engages consumers and moves them toward overall brand objectives 
• Contributes thought leadership to promote best-in-class thinking and client delivery for social programs 
• Demonstrates excellent project management, problem solving, interpersonal, client, presentation, and communication skills.  
• Supervises, trains and mentors junior level employees 
• Supports knowledge sharing between the Social and Content Marketing practice 
• Supports and contributes to business development opportunities 

• 5-7 years of dedicated social media experience focused on top-tier consumer brand marketing at an advertising, public relations/communications, or marketing agency 
• Experience concepting, delivering and executing social media programs for leading brands including social media and content marketing 
• Proven ability to create high level social strategies 
• Deep knowledge of all aspects of the social space: platforms, vendors, measurement 
• Strong interpersonal skills, a positive attitude and the ability to thrive in a collaborative agency environment with multi-disciplinary teams  
• Understands basic research techniques and methodologies, and uses them to support development/execution of client campaigns 
• Demonstrated knowledge of major and emerging social channels, the specific rules of engagement for brands/advertisers on each as well as general platform policies 
• A keen eye for detail, proactive disposition and process-driven 
• Ability to multitask and thrive in a fast-paced, dynamic environment 

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200.