Digital Marketing Specialist

Creative Alignments

Remote, OR

Expired: over a month ago Applications are no longer accepted.

Full-Time

Job Description

Who We Are:

Our mission is to enable the journey toward a better future by equipping local governments with innovative SaaS based financial solutions to optimize their organization’s resources. Our financial budgeting software platform enables local governments to tackle society’s biggest challenges unencumbered by resource scarcity.

ResourceX is a rapidly growing venture-capital funded company. We have worked with over 300 local government organizations (cities, counties, special districts, school districts, etc.) across North America. Our software is a leading practice recognized by the International City/County Management Association (ICMA) and the Government Finance Officers Association (GFOA).

Our internal values are simple:

We want to have a positive impact on society through our SaaS products
We want to measure success based on our ability to support local governments in pursuit of their most important priorities and issues
We want to have fun along the way

Although well established, we maintain a start-up feel through embracing technology and an ever-evolving SaaS platform.

What You Will Be Doing:

Reporting into the Digital Marketing Specialist will be responsible for developing media recommendations and having a hands-on approach with activities associated with organic search optimization and the planning and buying for paid search, paid social, site direct and programmatic campaigns.

This fully remote role will involve employing SEO best practices and researching and analyzing search traffic data to develop quantifiable SEO keyword strategies and forecasts that are tied to business results. As part of the Marketing and Communications team, this position will be responsible for the digital marketing of products or services in support of ResourceX’s demand generation strategy using existing software tools and new technologies and innovations to optimize marketing strategies and enhance the customer experience.

Job duties are varied and complex and require utilizing independent judgment. May have project lead role. The person we are looking for is strongly motivated, curious, and eager to learn. This is an exciting opportunity to take on new challenges in an environment that is experiencing rapid growth and change.

Responsibilities:

Working closely with digital marketers to align SEM and SEO strategies.
Employ SEO and PPC best practices and communicate recommendations to stakeholders.
Identify and deliver creative, data-driven digital advertising plans.
Determining the correct mix of digital channels for both always-on and campaign-specific programs.
Driving website traffic which converts to sales pipeline.
Analyzing program effectiveness and using the data to recommend content enhancements and optimize digital programs.
Collecting and analyzing digital/internet/website/mobile data and statistics to reduce wasted ad spend and increase search engine ranking.
Researching and evaluating new technology trends and identifying new optimization opportunities.

Requirements:

Strong writing skills, including experience editing content with an eye towards improving SEO and impact.
Superior project management skills; execution-focused and able to drive complex projects to completion; detail-oriented with strong time management skills.
Excellent interpersonal skills; ability to forge highly collaborative cross-business unit and cross-functional relationships with both peers and executive stakeholders.
Ability to take direction from more than one leader, work independently or as part of a team, and manage multiple project elements at the same time.
Interest in and/or experience with B2G strategies.
2+ years’ work experience in digital marketing/advertising, content marketing, or related field.
4-year degree, ideally in marketing, business or other relevant field.

Benefits:

Fast-paced startup environment
Flexible PTO
401K match
Constant learning and career-growing opportunities
Opportunity to join a fun, talented, diverse, and passionate team at a pivotal time in the company’s growth
Position is remote, however, up to 15% travel may be required

Compensation: $70,000-$85,000