Skip to Main Content

Digital Marketing Specialist Must-Have Resume Skills and Keywords

Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a Digital Marketing Specialist position? Of course continuing to gain experience working as a Digital Marketing Specialist may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a Digital Marketing Specialist and making sure your resume reflects your experience properly. In order to do so, you’ll want to know that both employers hiring for a Digital Marketing Specialist and those who list the position of Digital Marketing Specialist on their resumes predominantly feature Digital Marketing and Social Media as the most common and important terms, respectively. But the list quickly begins to diverge with resumes showing Search Engine Optimization, Digital and Google Analytics at positions three, four and five, while job listings show a different pattern. Do you know what you would list? We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Digital Marketing Specialist jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a Digital Marketing Specialist or to advance your career into beyond this role.

Top Skills Mentioned in Job Descriptions

Top
10
Job Skills
Employers require a broad range of skills and qualifications in their descriptions of Digital Marketing Specialist positions. The top three keywords make up 49.89% of the total set of top terms. Look to the Resume Checklist below to see how Digital Marketing, Social Media, and Digital shares stack up against the share from resumes. Search Engine Optimization, Google Analytics and Digital Media represent an additionally healthy share of the employer Digital Marketing Specialist job postings with their combined total of 28.32%. At 21.79%, Marketing Campaign, Email Marketing, Instagram, and PPC appear far less frequently, but are still a significant portion of the 10 top Digital Marketing Specialist skills and requirements according to employers.

Top Skills Mentioned in Resumes

Top
10
Job Skills
Job seeker resumes showcase a broad range of skills and qualifications in their descriptions of Digital Marketing Specialist positions. The top three keywords represent 46.55% of the total set of top resume listed keywords. Look to the Resume Checklist below to investigate how Digital Marketing, Social Media, and Search Engine Optimization match up to employer job descriptions. Digital, Google Analytics, and Social Media Marketing represent a very decent share of skills found on resumes for Digital Marketing Specialist with 26.61% of the total. At 26.84%, WordPress, Email Marketing, AdWords, and Blogging appear far less frequently, but are still a significant portion of the 10 top Digital Marketing Specialist skills and qualifications found on resumes.

Most Important Skills Required to Be aDigital Marketing Specialist as Listed by Employers and Employees

Here is a simple table of the top 10 skills and qualifications as listed by employers in Digital Marketing Specialist job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Digital Marketing Specialist on their resumes.
Top Digital Marketing Specialist Skills
Skills Required by Employers Share
Digital Marketing 22.74%
Social Media 14.19%
Digital 12.96%
Search Engine Optimization 11.62%
Google Analytics 9.16%
Digital Media 7.54%
Marketing Campaign 6.37%
Email Marketing 5.25%
Instagram 5.20%
PPC 4.97%
Skills Listed by Employees Share
Digital Marketing 19.43%
Social Media 14.96%
Search Engine Optimization 12.16%
Digital 9.92%
Google Analytics 9.49%
Social Media Marketing 7.20%
WordPress 7.12%
Email Marketing 6.84%
AdWords 6.58%
Blogging 6.30%

Digital Marketing Specialist Resume Checklist

Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Digital Marketing Specialist roles. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Digital Marketing Specialist job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.
Uncommon Keywords on Digital Marketing Specialist Resumes
We did not find any skills or qualifications that were common on Digital Marketing Specialist job descriptions, but uncommon on Digital Marketing Specialist resumes.
Common Keywords on Digital Marketing Specialist Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Digital Media
Marketing Campaign
Digital
Digital Marketing
Editing
PPC
Marketing Strategy
Google Analytics
Search Engine Optimization
Social Media
Instagram
Landing Pages
Both employer job listings and resumes from people who’ve held the role of Digital Marketing Specialist tend to always include skills and requirements found in this list. Whether you’ve only got Digital Media, Marketing Campaign, Digital, Digital Marketing, Editing, PPC, Marketing Strategy, Google Analytics, Search Engine Optimization, Social Media, Instagram or Landing Pages in your background and experience, make sure to highlight the term prominently on your resume. As a job seeker you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a Digital Marketing Specialist.
Uncommon Keywords on Digital Marketing Specialist Job Descriptions
Job Descriptions
Resumes
25%
50%
75%
100%
SEM
HTML
Email Marketing
Graphic Design
WordPress
AdWords
Blogging
CRM
Social Media Marketing
Adobe Photoshop
Employer job listings rarely list SEM, HTML, Email Marketing, Graphic Design, WordPress, AdWords, Blogging, CRM, Social Media Marketing or Adobe Photoshop as important skills or qualifications in Digital Marketing Specialist job descriptions. Nevertheless, job seekers mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Digital Marketing Specialist role may go unnoticed or even discounted by hiring managers.

FAQs about Digital Marketing Specialist Skills and Resume Keywords

What are the most important Digital Marketing Specialist job skills to have on my resume?

The most common important skills required by employers are Digital Media, Marketing Campaign, Digital, Digital Marketing, Editing, PPC and Marketing Strategy. These skills and requirements are just as likely to be mentioned by employers as well as on resumes of people that held a job as a Digital Marketing Specialist, suggesting that having these keywords on a resume are important for success as a Digital Marketing Specialist.

What are the least important Digital Marketing Specialist job skills to have on my resume?

Although you'd probably love to load up your resume with every possible keyword you can, employers tend to look for the things they specify in the job description. Our analysis suggests that highlighting too prominently terms like SEM, HTML, Email Marketing, Graphic Design, WordPress, AdWords and Blogging may be something to reconsider. These 7 terms appear 2.00, 2.12, 2.33, 2.49, 2.68, 2.70 and 2.76 times less frequently, respectively, than in job descriptions for a Digital Marketing Specialist role. This indicates that highlighting any of these keywords on your resume may not be a great way to impress a potential employer.

How do I make sure my resume has all of the right keywords for a Digital Marketing Specialist position?

Unless your resume has a good density of the following skills and experience listed, you may not be considered for the role of Digital Marketing Specialist. Make sure to include a strong showing for the following keywords on your resume:
  • Digital Media
  • Marketing Campaign
  • Digital
  • Digital Marketing
  • Editing
  • PPC
  • Marketing Strategy
  • Google Analytics
  • Search Engine Optimization
  • Social Media
  • Instagram
  • Landing Pages
Finally people who held the position of a Digital Marketing Specialist and list it on their resume are adding these terms that are less likely to be noticed by employers. You may want to consider downplaying these terms on your Digital Marketing Specialist application:
  • SEM
  • HTML
  • Email Marketing
  • Graphic Design
  • WordPress
  • AdWords
  • Blogging
  • CRM
  • Social Media Marketing
  • Adobe Photoshop

Before applying for a Digital Marketing Specialist job

At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a Digital Marketing Specialist. Get started on your journey with a new ZipRecruiter Profile today!