Senior Brand Designer

Description

Job Purpose

The job of a senior brand designer combines marketing and graphic design to create the visual materials that represent a company. Brand designers analyze market trends and formulate strategies to reach consumers and prospects. They also design and produce the materials that satisfy the needs of the business. These materials can include logos, fonts, color palettes and more. Brand designers work with communications professionals and senior staff members to designate target audiences and create consistency across all marketing platforms.

In order to breathe life into a brand and give it a tangible identity, a Brand Designer must continually develop ideas and strategies that show insight and innovation. They express their thinking via words and imagery that cuts through the noise and strikes a chord with the public.

Essential Duties:

Participate in the marketing process from start to finish

Responsible for owning, shaping, developing and delivering materials

Oversee marketing initiatives to ensure that images and messages appropriately contribute to brand identity

Review marketing materials for accuracy and continuity and, in some cases, proofread documents

Lead employees in brand development and consistency across all mediums

Collaborate with key roles involved in ensuring accuracy in any deliverable

Understand and solve design-orientated problems

Clearly visualize and understand target audiences and create materials that will appeal to them

Translate creative thinking into imagery and copy that retains and clearly expresses the initial ideas

Keep creative elements under control in order to deliver them on brief, on time and on budget, often to tight deadlines

Work comfortably both as part of a team and individually

Brief and collaborate with a wide variety of individuals, inside and outside of your own organization, including professionals, vendors, customers and consultants

Strong and relentless eye for the smallest details

Excellent communication, organization, time management and multi-tasking skills

A clear understanding of conceptual methodologies and print and online processes

Capacity to turn complex conceptions into comprehensive design

Ability to travel up to 20% of the time

Skills/Qualifications:

Bachelor's degree required

5-7 years in graphic design experience

Minimum of 4-years of experience in business strategy and marketing

Comprehensive understanding of motion graphics/animation

Proficient in Adobe Creative Suite - strong knowledge of, and demonstrable experience in using Adobe graphics packages and MS Office software

Skilled in WordPress

Concrete understanding of HubSpot Marketing Automation software

Certified in Growth Driven Design

Ability to multi-task and remain organized

Graphic branding and identity

Visual communication

Graphic communication design

Brand design