... channel orchestration. The Performance Strategy & Innovation Lead is a senior marketing leader ... Manage the centralized CSA (Customer Strategy & Analytics) strategy across MCAPS (Microsoft ...

40 Microsoft Channel Manager Jobs Hiring Near You
... channel orchestration. The Performance Strategy & Innovation Lead is a senior marketing leader ... Manage the centralized CSA (Customer Strategy & Analytics) strategy across MCAPS (Microsoft ...
Digital Account Executive
Dallas, TX · On-site
Overview At Small Medium Enterprises and Channel (SME&C), we are leading a high-growth, AI-powered ... The Digital Account Executive facilitates Microsoft to better serve our Medium Enterprise managed ...
Digital Account Executive
Dallas, TX · On-site
Overview At Small Medium Enterprises and Channel (SME&C), we are leading a high-growth, AI-powered ... The Digital Account Executive facilitates Microsoft to better serve our Medium Enterprise managed ...
Commercial Executive
New York, NY · On-site
Develops and manages commercial plan and contributes to account plan for strategic accounts by ... Understands the correct commercial channel and how to leverage it. Leverages Microsoft financing ...
Commercial Executive
New York, NY · On-site
Develops and manages commercial plan and contributes to account plan for strategic accounts by ... Understands the correct commercial channel and how to leverage it. Leverages Microsoft financing ...
... the work that brings Microsoft's commercial brand to life across every channel and customer ... You will lead a team that includes operations managers and producers, and you will build the ...
... the work that brings Microsoft's commercial brand to life across every channel and customer ... You will lead a team that includes operations managers and producers, and you will build the ...
Account Executive
Dallas, TX · On-site
Overview At Small Medium Enterprises and Channel (SME&C), we are leading a high-growth, AI-powered ... The Digital Account Executive facilitates Microsoft to better serve our Medium Enterprise managed ...
Account Executive
Dallas, TX · On-site
Overview At Small Medium Enterprises and Channel (SME&C), we are leading a high-growth, AI-powered ... The Digital Account Executive facilitates Microsoft to better serve our Medium Enterprise managed ...
Overview At Microsoft, we're building a modern, AI-forward marketing organization that learns ... every channel and campaign. Build and operate AI-first brand and content systems * Bring a ...
Overview At Microsoft, we're building a modern, AI-forward marketing organization that learns ... every channel and campaign. Build and operate AI-first brand and content systems * Bring a ...
Overview Microsoft Copilot is looking for an Internal Communications Director to help shape the ... Communications channel strategy * Executive presence * Trusted advisor capability * Program and ...
Overview Microsoft Copilot is looking for an Internal Communications Director to help shape the ... Communications channel strategy * Executive presence * Trusted advisor capability * Program and ...
Commercial Executive
Boston, MA · On-site
Develops and manages commercial plan and contributes to account plan for strategic accounts by ... Understands the correct commercial channel and how to leverage it. Leverages Microsoft financing ...
Commercial Executive
Boston, MA · On-site
Develops and manages commercial plan and contributes to account plan for strategic accounts by ... Understands the correct commercial channel and how to leverage it. Leverages Microsoft financing ...
Sr. Creative Director
Redmond, WA · On-site
Overview At Microsoft, we're building a modern, AI-forward marketing organization that learns ... Manage team health, resource planning, and talent strategy, ensuring the right capabilities, skills ...
Sr. Creative Director
Redmond, WA · On-site
Overview At Microsoft, we're building a modern, AI-forward marketing organization that learns ... Manage team health, resource planning, and talent strategy, ensuring the right capabilities, skills ...
Senior Director, SME&C Business Architecture
Redmond, WA · On-site
$155K - $277K/yr
Microsoft's mission is to empower every person and every organization on the planet to achieve more ... Within Small, Medium Enterprises & Channel (SME&C), we serve Corporate and SMB customers at scale ...
Senior Director, SME&C Business Architecture
Redmond, WA · On-site
$155K - $277K/yr
Microsoft's mission is to empower every person and every organization on the planet to achieve more ... Within Small, Medium Enterprises & Channel (SME&C), we serve Corporate and SMB customers at scale ...
Join Microsoft as an AI Business Process Digital Solution Area Specialist. In this individual ... Manages the end-to-end business of the assigned territory; conducts forecasting for accounts and ...
Join Microsoft as an AI Business Process Digital Solution Area Specialist. In this individual ... Manages the end-to-end business of the assigned territory; conducts forecasting for accounts and ...
Creative Producer
Redmond, WA · On-site
Overview At Microsoft, we're building a modern, AI-forward marketing organization that learns ... Experience managing complex, cross-functional creative productions through the full development ...
Creative Producer
Redmond, WA · On-site
Overview At Microsoft, we're building a modern, AI-forward marketing organization that learns ... Experience managing complex, cross-functional creative productions through the full development ...
Digital Security Specialist
Fargo, ND · On-site
At Small Medium Enterprises and Channel (SME&C), we are leading a high-growth, AI-powered global ... Security has never been more top of mind for governments and businesses, and Microsoft Security ...
Digital Security Specialist
Fargo, ND · On-site
At Small Medium Enterprises and Channel (SME&C), we are leading a high-growth, AI-powered global ... Security has never been more top of mind for governments and businesses, and Microsoft Security ...
Digital Security Specialist
Fargo, ND · On-site
... or account management experience. Other Requirements * Microsoft Cloud Background Check: This ... channel sales • 3+ years of solution sales or consulting services sales experience. • Strategic ...
Digital Security Specialist
Fargo, ND · On-site
... or account management experience. Other Requirements * Microsoft Cloud Background Check: This ... channel sales • 3+ years of solution sales or consulting services sales experience. • Strategic ...
Unified Digital Sales Specialist
Atlanta, GA · On-site
$60.96 - $86.11/hr
Overview At Small Medium Enterprises and Channel (SME&C), we are leading a high-growth, AI-powered ... Microsoft's mission is to empower every person and every organization on the planet to achieve more.
Unified Digital Sales Specialist
Atlanta, GA · On-site
$60.96 - $86.11/hr
Overview At Small Medium Enterprises and Channel (SME&C), we are leading a high-growth, AI-powered ... Microsoft's mission is to empower every person and every organization on the planet to achieve more.
Director, Agent Growth & Adoption
Redmond, WA · On-site
$165K - $272K/yr
... management, data science, and design teams to identify opportunities to enhance engagement and customer value. * Define and execute adoption motions that can scale through Microsoft's field, partner ...
Director, Agent Growth & Adoption
Redmond, WA · On-site
$165K - $272K/yr
... management, data science, and design teams to identify opportunities to enhance engagement and customer value. * Define and execute adoption motions that can scale through Microsoft's field, partner ...
Overview Microsoft Consumer Marketing is seeking a highly conceptual, craft-driven Creative ... This is not a people management role. It is an individual contributor position for a creative ...
Overview Microsoft Consumer Marketing is seeking a highly conceptual, craft-driven Creative ... This is not a people management role. It is an individual contributor position for a creative ...
Within Small, Medium Enterprises & Channel (SME&C), we serve Corporate and SMB customers at scale ... Microsoft's mission is to empower every person and every organization on the planet to achieve more ...
Within Small, Medium Enterprises & Channel (SME&C), we serve Corporate and SMB customers at scale ... Microsoft's mission is to empower every person and every organization on the planet to achieve more ...
Within Small, Medium Enterprises & Channel (SME&C), we serve Corporate and SMB customers at scale ... Microsoft's mission is to empower every person and every organization on the planet to achieve more ...
Within Small, Medium Enterprises & Channel (SME&C), we serve Corporate and SMB customers at scale ... Microsoft's mission is to empower every person and every organization on the planet to achieve more ...
At Small Medium Enterprises and Channel (SME&C), we are leading a high-growth, AI-powered global ... Microsoft's mission is to empower every person and every organization on the planet to achieve more.
At Small Medium Enterprises and Channel (SME&C), we are leading a high-growth, AI-powered global ... Microsoft's mission is to empower every person and every organization on the planet to achieve more.
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Performance Strategy & Innovation Lead
Redmond, WA • On-site
Full-time
This job post has expired 3 days ago. Applications are no longer accepted.
Key responsibilities
Develop and evolve full-funnel marketing strategies to improve customer acquisition, engagement, conversion, and signal generation.
Monitor campaign performance and market signals, making strategic adjustments to support short-term results and inform long-term marketing strategies.
Serve as the primary strategy liaison for SMEC and SMB leadership teams, translating business priorities into marketing, audience, and signal strategies.
Microsoft rating
8.6
Based on 134 frontline employees who took The Breakroom Quiz
Job description
TheMSCE (Marketing Signals Center of Excellence) within the Global Marketing Engines & Experiences organization supports marketing transformation for Microsoft's commercial businesses. MSCE acquires millions of new contacts annually and transforms those contacts into actionable marketing signals, leads, and sales recommendations that support connected digital marketing and modern selling journeys. Through acquisition and lifecycle marketing programs spanning 50+ markets and 30 languages, the team drives customer engagement, pipeline creation, revenue growth, and market share expansion across Microsoft's commercial portfolio.
As Microsoft continues to modernize its approach to demand generation, audience engagement, and seller activation, MSCE is evolving its marketing ecosystem through advanced analytics, marketing automation, AI-driven insights, and cross-channel orchestration.
The Performance Strategy & Innovation Lead is a senior marketing leader responsible for helping shape Microsoft's commercial marketing and seller engagement ecosystem. This role sits at the intersection of marketing strategy, analytics, innovation, and business transformation, driving initiatives that improve marketing performance, enhance signal generation, and help MCAPS (Microsoft Customer and Partner Solutions) advance pipeline outcomes.
The successful candidate brings a combination of full-funnel marketing experience, account-based marketing (ABM) experience, data-informed decision-making skills, and strategic leadership. They will leverage performance insights, audience intelligence, and experimentation frameworks to identify opportunities, develop business cases, and scale approaches that support commercial outcomes.
This individual will serve as a key liaison across SMEC (Small, Medium, and Corporate Customers) and SMB(Small and Medium Business) stakeholder leadership teams, owning centralized performance strategy across MCAPS (Microsoft Customer and Partner Solutions) business lines to help align business priorities, marketing investments, signal delivery, and execution plans. The role requires the ability to influence senior leaders across Marketing, Sales, Data Science, Engineering, Product, and Operations organizations.
Responsibilities
Full-Funnel Marketing Strategy & Performance Optimization
- Develop and evolve MSCE's (Marketing Signals Center of Excellence) full-funnel marketing strategy, identifying opportunities to improve customer acquisition, engagement, conversion, and marketing signal generation.
- Drive a continuous optimization framework across paid, owned, and seller-assisted channels to improve efficiency, marketing performance, and business outcomes.
- Monitor campaign performance and market signals, making strategic adjustments to support short-term results while informing long-term marketing strategy and innovation priorities.
- Identify opportunities to increase pipeline, conversion, and engagement outcomes across Microsoft's commercial marketing ecosystem.
- Serve as the primary strategy liaison for SMEC (Marketing Signals Center of Excellence) and SMB leadership teams, translating business priorities into marketing, audience, and signal strategies.
- Manage the centralized CSA (Customer Strategy & Analytics) strategy across MCAPS (Microsoft Customer and Partner Solutions) business lines, ensuring consistency in execution while supporting the needs of individual segments and solution areas.
- Partner with commercial stakeholders to identify opportunities, prioritize investments, and align marketing activities to business objectives.
- Establish governance and operating rhythms that support alignment across Marketing, Sales, Analytics, and Operations teams.
- Advance Microsoft's precision targeting and account-based marketing capabilities through audience segmentation, buying group identification, and customer prioritization approaches.
- Evaluate and test datasets and targeting methodologies to identify customers and accounts with a propensity to engage, convert, and contribute to pipeline outcomes.
- Develop strategies that improve audience quality, coverage, engagement, and seller actionability.
- Drive planning for marketing signals, propensity models, and audience intelligence capabilities that support seller effectiveness and demand generation outcomes.
- Identify data sources, behavioral insights, and predictive methodologies to support signal accuracy and business outcomes.
- Create demand-driven signals aligned to Microsoft's strategic solution areas and business priorities.
- Leverage insights generated by the MSCE(Marketing Signals Center of Excellence) organization to identify opportunities to enhance existing marketing and seller activities.
- Develop business cases and strategic recommendations for resource allocation and investment decisions.
- Design, scope, execute, and measure strategic pilots focused on audience strategy, signal innovation, channel optimization, content engagement, and seller activation.
- Build testing frameworks that balance rapid learning with scalable execution.
- Develop recommendations for integrating successful pilots into ongoing business operations.
- Partner with Data Science, Engineering, Product, and Analytics teams to help shape technical roadmaps supporting marketing intelligence, signal delivery, and performance measurement.
- Translate technical concepts and analytical findings into business recommendations for executive audiences.
- Develop KPIs (Key Performance Indicators) and success criteria for innovation programs, strategic pilots, and optimization initiatives.
- Measure business outcomes through structured measurement approaches and experimentation methodologies.
- Build business cases that support investment decisions, scaling opportunities, and long-term strategic prioritization.
- Build relationships with leaders across Marketing, Sales, Operations, Analytics, Data Science, Product, and Engineering teams.
- Represent the MSCE (Marketing Signals Center of Excellence) organization in strategic forums with leadership stakeholders.
- Influence organizational priorities, investment decisions, and long-term growth strategies through data-informed recommendations.
Qualifications
Required/Minimum Qualifications
- Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience.
- Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years marketing or sales experience OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business OR equivalent experience.
- Experience leading full-funnel marketing strategy across B2B, enterprise, performance marketing, digital marketing, or direct-to-consumer environments.
- Deep understanding of account-based marketing, audience strategy, demand generation, buying groups, and customer lifecycle marketing.
- Experience driving cross-channel orchestration and performance optimization initiatives.
- Analytical foundation with experience in marketing measurement, experimentation, predictive modeling, propensity scoring, and performance analytics.
- Demonstrated ability to balance short-term performance optimization with long-term strategic innovation.
Success in this role will be measured by the ability to drive improvements in marketing performance, signal quality, pipeline contribution, audience precision, and seller effectiveness while helping build the strategic roadmap that shapes the future of Microsoft's commercial marketing ecosystem. The role combines business leadership, marketing strategy, innovation, analytics, and operational influence to support growth across Microsoft's commercial segments.
Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
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Our infrastructure is comprised of a large global portfolio of more than 100 datacenters and 1 million servers. Our foundation is built upon and managed by a team of subject matter experts working to support services for more than 1 billion customers and 20 million businesses in over 90 countries worldwide. With environmental sustainability and optimization at the forefront of our datacenter design and operations, we continue to grow and evolve as we meet the ever-changing business demands that hold Microsoft as a world-class cloud provider.
Industry
Computer and computer peripheral equipment and software wholesalers
Company size
10,000+ Employees
Headquarters location
Redmond, WA, US
Year founded
1975