$54K - $55K/yr
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 14 days ago
Job description
Community Relations Director (Sales amp; Marketing Director)
Magnolias of Lancaster, a Memory Care community of Lancaster, PA is looking for an energetic and influential sales and marketing professional to successfully market our premier community to individuals and professionals in the Lancaster area. Magnolias of Lancaster is part of IntegraCare, manager of Senior Living, Independent Living amp; Memory Care Communities throughout Maryland, Pennsylvania and Virginia.
Benefits: We offer a pleasant work environment with an excellent benefits package: Health, (100% paid for individual coverage) Manager Sick Leave, Partially Paid Parental Leave, Dental, Vision, Life, Section 125 (pre-tax benefits), 401(k) with employer match, a variety of paid time off benefits, a generous incentive/bonus program...and much more!
Responsibilities include:
· Drive revenue growth through lead follow up and professional referrals
· Achieve census and sales activity goals
· Take action through strong initiative and self-direction
· Build and maintain positive relationships with local referral sources
· Travel to referral sources and organizations within the local community
· Manage the inquiry and admissions process
· Maintain the marketing lead base
· Create marketing plans and conduct presentations to community groups
· Coordinate tours of the community
Qualifications include:
- Three (3) or more years of sales and/or marketing experience, preferably in the long-term health care industry
- Senior Living Sales amp; Marketing experience
- Bachelor’s degree from an accredited university preferred
- Valid driver’s license.
IntegraCare's mission is to "improve the quality of life for its team members, residents, and their families." The company's goal is to create an environment where its primary customer, the team member, experiences respect, dignity, and personal development. By providing this environment for our team members, the second half of our mission, "improve the quality life for our residents and their families," will be achieved.
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Frequently asked questions
Q: What skills or qualities help someone succeed as a Community Relations Director?
A: To succeed as a Community Relations Director, key technical skills include expertise in public relations, event planning, and social media management, as well as proficiency in data analysis and reporting. Soft skills such as strong communication and interpersonal skills, emotional intelligence, and the ability to build and maintain relationships with diverse stakeholders are also crucial. These strengths enable Community Relations Directors to effectively engage with the community, build trust, and drive positive outcomes, ultimately supporting career growth and effectiveness in the role.
Q: What is the career path for a Community Relations Director?
A: A Community Relations Director's typical career progression involves starting as a Community Outreach Coordinator or Public Relations Specialist, then advancing to a Public Relations Manager or Community Engagement Manager, and ultimately becoming a Community Relations Director. Key opportunities for skill development and professional growth in this role include developing expertise in stakeholder engagement, crisis communications, and strategic partnerships, as well as honing skills in project management, event planning, and community outreach. Long-term career prospects for a Community Relations Director may include transitioning into executive roles such as Chief Communications Officer or Chief External Affairs Officer, or pursuing leadership positions in non-profit or government organizations.
