About Gray Television
Sourced by ZipRecruiter
Industry
Media and telecom
Company size
5,001 - 10,000 Employees
Headquarters location
Atlanta, GA, US
Year founded
1897
Gray Television rating
7.2
Based on 63 frontline employees who took The Breakroom Quiz
39th of 64 rated media
Job description
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WLBT:
WLBT is Mississippi's flagship television station and the clear #1 local TV and digital media brand in Central Mississippi. As an NBC affiliate, WLBT consistently delivers award-winning local news coverage, and we keep our viewers safe and informed with the most accurate First Alert Weather team. Located in the state's largest TV market and capital city, our area features top-tier museums, multiple universities, and the state's leading medical facilities, including the renowned University of Mississippi Medical Center. With Mississippi's mild climate, outdoor recreation is a way of life, supported by an extensive network of walking, running, and cycling trails throughout the metro. And for quick getaways, Jackson is just a short drive from beautiful Gulf Coast beaches and all the fun you can handle in New Orleans.
Sports fans will feel right at home here. Our DMA includes two SWAC programs, Jackson State and Alcorn State, and fans of SEC athletics are near four powerhouse schools: Ole Miss, Mississippi State, Alabama, and LSU. Pro sports are close by as well, with Saints and Pelicans action in New Orleans and Grizzlies games in Memphis.
Job Summary/Description:
WLBT is looking for a dynamic Digital Content Producer to join our newsroom's digital team and help deliver meaningful, engaging journalism across the platforms our audiences use every day. This is an exciting opportunity for a creative storyteller who thrives in a fast-paced news environment and is passionate about connecting with communities through digital content.
Duties/Responsibilities would include (but not be limited to):
- Create, write, and publish news content for digital platforms, including the station website, mobile app, CTV platforms, and social media channels.
- Work closely with newsroom staff, reporters, producers, and managers to ensure timely and accurate coverage of breaking news and daily stories.
- Optimize stories for digital audiences using strong headlines, video, images, social copy, and platform-specific best practices.
- Monitor digital and social performance to identify audience trends and improve engagement.
- Ensure all content meets journalistic standards for accuracy, fairness, and ethics.
Qualifications/Requirements:
- Bachelor's degree in Journalism, or related field.
- Strong writing and editing skills with attention to accuracy and detail.
- Understanding of social media platforms and digital audience engagement strategies.
- Flexibility to work mornings, evenings, weekends, or holidays as news coverage requires.
- Ability to work in a fast-paced newsroom environment and handle multiple assignments under deadline pressure.
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WLBT-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WLBT:
WLBT is Mississippi's flagship television station and the clear #1 local TV and digital media brand in Central Mississippi. As an NBC affiliate, WLBT consistently delivers award-winning local news coverage, and we keep our viewers safe and informed with the most accurate First Alert Weather team. Located in the state's largest TV market and capital city, our area features top-tier museums, multiple universities, and the state's leading medical facilities, including the renowned University of Mississippi Medical Center. With Mississippi's mild climate, outdoor recreation is a way of life, supported by an extensive network of walking, running, and cycling trails throughout the metro. And for quick getaways, Jackson is just a short drive from beautiful Gulf Coast beaches and all the fun you can handle in New Orleans.
Sports fans will feel right at home here. Our DMA includes two SWAC programs, Jackson State and Alcorn State, and fans of SEC athletics are near four powerhouse schools: Ole Miss, Mississippi State, Alabama, and LSU. Pro sports are close by as well, with Saints and Pelicans action in New Orleans and Grizzlies games in Memphis.
Job Summary/Description:
WLBT is looking for a dynamic Digital Content Producer to join our newsroom's digital team and help deliver meaningful, engaging journalism across the platforms our audiences use every day. This is an exciting opportunity for a creative storyteller who thrives in a fast-paced news environment and is passionate about connecting with communities through digital content.
Duties/Responsibilities would include (but not be limited to):
- Create, write, and publish news content for digital platforms, including the station website, mobile app, CTV platforms, and social media channels.
- Work closely with newsroom staff, reporters, producers, and managers to ensure timely and accurate coverage of breaking news and daily stories.
- Optimize stories for digital audiences using strong headlines, video, images, social copy, and platform-specific best practices.
- Monitor digital and social performance to identify audience trends and improve engagement.
- Ensure all content meets journalistic standards for accuracy, fairness, and ethics.
Qualifications/Requirements:
- Bachelor's degree in Journalism, or related field.
- Strong writing and editing skills with attention to accuracy and detail.
- Understanding of social media platforms and digital audience engagement strategies.
- Flexibility to work mornings, evenings, weekends, or holidays as news coverage requires.
- Ability to work in a fast-paced newsroom environment and handle multiple assignments under deadline pressure.
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WLBT-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Frequently asked questions
Q: What skills or qualities help someone succeed as a Digital Content Producer?
A: To succeed as a Digital Content Producer, key technical skills include proficiency in content management systems (CMS), video editing software (e.g., Adobe Premiere), and social media platforms, as well as knowledge of SEO principles and analytics tools. Soft skills such as strong communication, project management, and creative problem-solving abilities are also essential, as they enable producers to collaborate with teams, meet deadlines, and adapt to changing content strategies. By combining these technical and soft skills, Digital Content Producers can effectively create engaging content, drive audience engagement, and contribute to the growth and success of their organization.
Q: What is the career path for a Digital Content Producer?
A: A Digital Content Producer's career path typically begins with entry-level roles such as Content Coordinator or Junior Producer, where they develop skills in content creation, project management, and team collaboration. As they gain experience, they progress to mid-level roles like Producer or Senior Content Producer, where they oversee content development, manage budgets, and lead cross-functional teams. Senior-level roles, such as Executive Producer or Director of Content, involve strategic planning, high-level decision-making, and overseeing the overall content strategy and direction of an organization.
