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Marketing Analytics Jobs (NOW HIRING)

CarMax, Inc.

Manager, Marketing Analytics

Richmond, VA · On-site

CarMax's Marketing Analytics team is a group of 20+ analysts who serve as the measurement and insights engine for the marketing department. We partner directly with the channel marketing managers who ...

Gabriella White

Marketing Analytics Manager

Pelham, AL · On-site

Marketing Analytics Manager (on-site at Corporate in Pelham, AL) Join our team as a Marketing Analytics Manager and take ownership of the data that drives our marketing decisions across every ...

New

Carmax

Manager, Marketing Analytics

Richmond, VA · On-site

CarMax's Marketing Analytics team is a group of 20+ analysts who serve as the measurement and insights engine for the marketing department. We partner directly with the channel marketing managers who ...

Sonepar

Marketing Analytics Manager

Upper Marlboro, MD · On-site

$100K - $130K/yr

Marketing Analytics Manager Turn Data into Growth. Drive Smarter Business Decisions. Capital Electric, a billion-dollar operating company representing the largest electrical distributor in the world ...

Sonepar

Marketing Analytics Manager

Upper Marlboro, MD · On-site

Marketing Analytics Manager Turn Data into Growth. Drive Smarter Business Decisions. Capital Electric, a billion-dollar operating company representing the largest electrical distributor in the world ...

Carmax

Manager, Marketing Analytics

Richmond, VA · On-site

$102K - $163K/yr

CarMax's Marketing Analytics team is a group of 20+ analysts who serve as the measurement and insights engine for the marketing department. We partner directly with the channel marketing managers who ...

MQ Referrals Only

Director Marketing Analytics

You will own the full analytics remit for marketing: multi-touch attribution across a complex, Enterprise B2B buying journey, pipeline contribution and influenced revenue modeling, channel ...

OPENLANE

Marketing Analytics Manager

Carmel, IN · On-site

$100K - $120K/yr

We are seeking a Marketing Analytics Manager to unify the fragmented view of marketing performance and customer insights across channels, brands, and teams. The goal is to ensure the company acquires ...

Amplifon

Marketing Analytics Manager

Minneapolis, MN · On-site

Amp Up Your Career We are seeking a Marketing Analytics Manager who is ready to join an organization that combines passion and performance to shape a better world. As a Global Top Employer 2026 ...

Pharmavite

Manager, Marketing Analytics

$110K - $184K/yr

JOB SUMMARY The Manager, Marketing Analytics leads measurement, analysis, and insight across all marketing channels including DTC, Amazon, and retail media. This role is responsible for translating ...

Amplifon

Marketing Analytics Manager

Minneapolis, MN · On-site

Amp Up Your Career We are seeking a Marketing Analytics Manager who is ready to join an organization that combines passion and performance to shape a better world. As a Global Top Employer 2026 ...

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How much do marketing analytics jobs pay per year?

As of Aug 21, 2026, the average yearly pay for marketing analytics in the United States is $94,807.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,000.00 and $111,000.00 per year, depending on experience, location, and employer.

What is marketing analytics?

A Marketing Analytics job involves collecting, analyzing, and interpreting data to measure the effectiveness of marketing campaigns and strategies. Professionals in this role use tools like Google Analytics, SQL, and data visualization platforms to track key performance metrics. Their insights help businesses optimize marketing efforts, improve customer targeting, and increase ROI. They often collaborate with marketing, sales, and product teams to drive data-driven decision-making. Skills in data analysis, statistics, and predictive modeling are highly valuable in this role.

What does a marketing analytics professional do?

In a Marketing Analytics role, your daily responsibilities may include collecting and analyzing marketing data, tracking campaign performance, building and updating dashboards, and generating reports to support decision-making. You’ll regularly collaborate with marketing, sales, and product teams to interpret results and provide actionable recommendations. Additionally, you may be involved in A/B testing, customer segmentation, and identifying market trends to help optimize marketing strategies. The role often requires balancing both short-term campaign analysis and long-term strategic reporting.

What are the key skills and qualifications needed for marketing analytics?

To thrive in Marketing Analytics, you need a strong analytical mindset, expertise in statistical methods, and a relevant degree such as marketing, statistics, or business. Proficiency in data analysis tools like Google Analytics, Tableau, SQL, and knowledge of marketing automation platforms is highly valued, and certifications in analytics or digital marketing can be advantageous. Strong communication, teamwork, and the ability to translate complex data into actionable insights are important soft skills for this role. These skills enable you to drive data-informed marketing strategies that improve campaign effectiveness and business outcomes.

Is marketing analytics a good job?

Marketing analytics is a growing field that involves analyzing data to improve marketing strategies and decision-making. It typically requires skills in data analysis, statistics, and tools like Excel, SQL, or Tableau. The role offers opportunities for advancement and often involves a collaborative work environment, making it a valuable career choice for those interested in data-driven marketing.

What can you do with a marketing analytics degree?

A marketing analytics degree prepares individuals for roles such as marketing analyst, data analyst, or digital marketing specialist. Graduates can analyze consumer data, measure campaign performance, and use tools like Excel, SQL, and marketing platforms to inform strategic decisions. These roles often require strong analytical skills and knowledge of data visualization and reporting.
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Infographic showing various Marketing Analytics job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $94,807 per year, or $45.6 per hour.

Manager, Marketing Analytics

CarMax, Inc.

Richmond, VA • On-site

Full-time

PTO

Re-posted 28 days ago

CarMax rating

8.0

Company rating: 8.0 out of 10

Based on 372 frontline employees who took The Breakroom Quiz

25th of 734 rated retailers

Job description

8116 - Midtown Office - 2220 W. Broad Street, Richmond, Virginia, 23220
CarMax, the way your career should be!
About The Team
CarMax invests hundreds of millions of dollars each year to reach customers across paid search, display, programmatic, paid social, video, direct mail, broadcast, and emerging channels. This role puts you at the center of how we measure, optimize, and grow that investment-turning data into strategy and strategy into results at the nation's largest used car retailer.
CarMax's Marketing Analytics team is a group of 20+ analysts who serve as the measurement and insights engine for the marketing department. We partner directly with the channel marketing managers who own media strategy and execution-providing the analytical frameworks, test designs, and performance insights that optimize return on ad spend (ROAS) across the portfolio.
Our team tackles this work while ensuring we are a great representation of CarMax's 4 core values:
  • Do the Right Thing: We uphold a culture of integrity and promote a respectful, inclusive environment

  • Put People First: We nurture associate development and a healthy work culture while delivering a great customer experience

  • Win Together: We learn from each other and draw on diverse expertise and perspectives

  • Go for Greatness: We continually improve our abilities to reinforce CarMax's industry leadership

About The Role
The Manager, Marketing Analytics is the strategic counterpart to our channel marketing managers, creating a data-driven view of how marketing drives business performance and providing the measurement frameworks, test designs, and insights that optimize hundreds of millions in annual investment. You will develop measurement approaches, design experiments, set ROAS targets, and translate complex analyses into recommendations that shape how CarMax allocates spend and identifies growth opportunities. This role sits at the intersection of data, strategy, and storytelling. It requires someone fluent in marketing measurement and comfortable influencing both channel owners and senior leaders.
As a Manager in Marketing Analytics, you will partner with channel marketing managers, media agencies, creative teams, and cross-functional stakeholders across the marketing department to drive performance and optimize investment on a team focused on one of these areas:
  • Program Analytics: Lead portfolio level analyses to ensure we have an optimized marketing mix. Drive consistency in our measurement systems and leads efforts to continuously improve their accuracy, scope and actionability

  • Paid Search Channel Analytics: Lead optimizations, testing, and research to drive impact through one of the largest performance marketing channels. Help sharpen our strategy through data-driven insights, vetting new products and platforms, and understanding macro changes that impact our programs.

  • Video & Digital Channel Analytics: Lead measurement of marketing investments in marketing channels outside of Search and Lead-Gen, spanning upper-, mid-, and lower-funnel media. Drive improvement of marketing efficiency with focus on both media and creatives-based insights

  • Organic Channel Analytics: Define and operationalize GEO/SEO KPI frameworks and insights that drive content strategy and prioritization across search and generative engines. Lead innovative, hypothesis-driven testing to optimize content structure and ecosystem signals, translating learnings into scalable recommendations.

What You Will Do - Essential Responsibilities
Measurement, Insights & Strategy
  • Lead and evolve marketing measurement approaches across channels, programs, and markets to maintain a best-in-class analytics capability

  • Leverage frameworks such as media mix modeling (MMM), multi-touch attribution (MTA), incrementality testing, and experimentation to inform decisions and set ROAS targets

  • Design test frameworks and define success criteria for channel-level experiments; partner with channel managers to structure tests, read out results, and scale learnings

  • Deliver portfolio-level analyses that optimize investment allocation and quantify efficiency across programs managing hundreds of millions in annual budget

  • Identify macro and industry-level demand drivers and assess their impact on business performance

  • Develop executive-ready reporting, dashboards, and insights that translate complex analyses into actionable recommendations

Partnership, Influence & Team Development
  • Serve as the primary analytics partner to channel marketing managers across paid search, display, programmatic, paid social, and video-directly informing their media, creative, and optimization strategies

  • Collaborate with data engineering and technology partners to ensure analytics infrastructure supports evolving measurement needs

  • Partner with media agencies and external vendors to evaluate third-party research, validate measurement approaches, and ensure alignment with internal analytics standards

  • Present findings and strategic perspectives to senior leaders and executives, building consensus on investment decisions

  • Mentor and develop junior analysts, providing timely feedback and coaching that accelerates their growth

  • Lead knowledge-sharing sessions and champion best practices that elevate the team's collective analytical craft

  • Help shape team processes, standards, and ways of working that strengthen our analytics culture and reinforce a collaborative, high-performance environment

Qualifications and Requirements
Ability to consistently deliver at a high level on the responsibilities listed above. Requirements listed below are representative of the knowledge and skills required:
  • BA/BS in Business, Marketing, Economics, Statistics, Mathematics, Engineering, Computer Science, or related quantitative field

  • 7+ years of experience in marketing analytics, media analytics, or a related analytical role

  • Strong analytical and problem-solving skills with a track record of delivering actionable insights that influence investment decisions

  • Experience with marketing measurement methodologies including attribution modeling, media mix modeling, incrementality testing, and A/B experimentation

  • Experience designing test frameworks, defining success metrics, and reading out experiment results to inform channel strategy

  • Proven ability to lead complex projects and influence cross-functional partners at all levels of the organization

  • Strong working knowledge of SQL, Python or R, Snowflake, Excel, Tableau, and PowerPoint

  • Ability to communicate complex analytical concepts clearly to both technical and non-technical audiences

Preferred Qualifications
  • Experience with advanced analytics, statistical modeling, or machine learning applied to marketing

  • Graduate degree (MBA, MS) in a quantitative or business discipline

  • Experience in retail, automotive, or other high-consideration consumer industries

  • Familiarity with digital marketing platforms (e.g., Google Ads, DV360, Meta, DSPs), ad tech, and web analytics tools (GA4, Adobe Analytics)

Work Location and Arrangement
This role will be based out of the CarMax Technology Innovation Center (Richmond, VA) and associates will work onsite 4 days per week.
Work Authorization: Applicants must be currently authorized to work in the United States on a full-time basis. Sponsorship will not be considered for this specific role.
The annual salary for this position is:
$102,100.00 - $163,400.00
May be eligible for bonus and equity.
Benefits:
Except as otherwise required by state law, CarMax Associates are entitled to the following paid sick, vacation, and holiday time.
Associates that are considered full-time hourly or commission/incentive eligible:
  • To earn up to 48 hours of sick time per year accrued on a per pay period basis and between 80 hours and 200 hours per year of vacation time after a 90 day waiting period depending on years of continuous service with the Company.
  • For 8 hours of pay for each of a total of 6 paid scheduled holidays per year plus 1 floating holiday. If such an Associate does work on a scheduled holiday due to business need, they are eligible for Holiday Premium Pay.

Associates considered full-time salaried are entitled to paid time away with no specified limit as needed for sick, vacation, bereavement, jury duty, holidays, floating holiday, etc. subject to manager approval.
For more details about benefits, please visit our CarMax Benefits website.
Upon an applicant's request, CarMax will consider reasonable accommodation to complete the CarMax Job Application.

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About CarMax

Sourced by ZipRecruiter

CarMax disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinking around the way cars are bought and sold has helped us become the nation's largest retailer of used cars, with over 200 locations nationwide. Our amazing team of more than 25,000 associates work together to deliver iconic customer experiences. Along the way, we help every associate grow their career and achieve their best, at work and in their community. We are recognized for our commitment to training and diversity and are one of the FORTUNE 100 Best Companies to Work For®.

Industry

Automobile dealers and finance and insurance

Company size

10,000+ Employees

Headquarters location

Henrico, VA, US

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