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Wine Tasting Associate Jobs (NOW HIRING)

Wine Sales Associate

Aldie, VA · On-site

$12.50 - $14/hr

Job Type : Part Time TASTING ROOM WINE SALES ASSOCIATE 2024 OLD FARM WINERY AT HARTLAND - TASTING ROOM WINE SALES ASSOCIATE Tasting Room Wine Sales Associate is responsible for serving customers in ...

Tasting Room Associate

Portland, OR · On-site

$17 - $19/hr

Tasting Room Associate - Battle Creek Cellars Position Overview: The Tasting Room Associate is ... Wine Tastings and Customer Service: * Conduct engaging and informative wine tastings, guiding ...

Wine Sales Associate

Centreville, VA · On-site

$12.50 - $14.50/hr

The Winery at Bull Run is seeking Tasting Room Wine Sales Associates who will be responsible for serving customers in the tasting room and selling Wine Club Memberships. This includes building brand ...

... wine tasting our guests. We are results driven and enjoy reaching our goals. We have passion and ... Our sales associates are responsible for providing amazing customer service and utilizing a ...

Wine Sales Associate

Centreville, VA · On-site

$12.50 - $14.50/hr

The Winery at Bull Run is seeking Tasting Room Wine Sales Associates who will be responsible for serving customers in the tasting room and selling Wine Club Memberships. This includes building brand ...

... wine tasting our guests. We are results driven and enjoy reaching our goals. We have passion and ... Our sales associates are responsible for providing amazing customer service and utilizing a ...

Tasting Room Associate

Charlottesville, VA

$28 - $35/hr

  • Medical

  • Retirement

Trump Winery is seeking a friendly, professional, and enthusiastic Tasting Room Associate. You will be responsible for providing the front-line guest experience by developing relationships that ...

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Wine Tasting Associate information

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$10

$16

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How much do wine tasting associate jobs pay per hour?

As of Aug 15, 2026, the average hourly pay for wine tasting associate in the United States is $16.49, according to ZipRecruiter salary data. Most workers in this role earn between $14.42 and $17.31 per hour, depending on experience, location, and employer.

What is the difference between Wine Tasting Associate vs Wine Sales Associate?

AspectWine Tasting AssociateWine Sales Associate
CredentialsKnowledge of wines, tasting skills, sometimes certificationsCustomer service skills, sales experience, wine knowledge often preferred
Work EnvironmentWine tastings, wineries, tasting roomsRetail stores, wine shops, liquor stores
Industry UsagePromoting and educating about wines through tastingsSelling wines directly to customers

While both roles involve wine knowledge, a Wine Tasting Associate focuses on educating and guiding customers during tastings, whereas a Wine Sales Associate emphasizes selling wines and providing customer service in retail settings. Understanding these differences helps job seekers target the right position based on their skills and career goals.

What are the typical daily responsibilities of a wine tasting associate?

A Wine Tasting Associate typically greets guests, explains wine selections, pours samples, and provides information on the winery’s history, varietals, and tasting notes. They handle sales transactions, restock tasting areas, and may set up or clean the tasting room before and after service. Associates also answer questions, recommend bottles, and ensure guests have a memorable, educational experience. Collaboration with other team members is common, especially during events or busy weekends.

What are the key skills and qualifications needed to thrive as a wine tasting associate, and why are they important?

To thrive as a Wine Tasting Associate, you need a solid understanding of wine varieties, tasting techniques, and customer service, often supported by basic wine education or certifications like WSET Level 1. Familiarity with point-of-sale (POS) systems and inventory management software is typically required. Exceptional interpersonal skills, active listening, and the ability to convey information enthusiastically help create memorable guest experiences. These skills are crucial for building customer loyalty, driving sales, and representing the winery or retailer professionally.

What is a wine tasting associate?

Wine Tasting Associates are professionals who guide guests through wine tasting experiences, often at wineries or tasting rooms. They educate visitors about different wines, explain tasting notes, and provide information on the winemaking process. Their role includes pouring samples, answering questions, and sometimes recommending wine pairings or facilitating sales. Excellent communication and customer service skills are essential for this position. Wine Tasting Associates help create a memorable and enjoyable experience for guests.
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Infographic showing various Wine Tasting Associate job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 28% Part Time, 1% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $34,291 per year, or $16.5 per hour.

TASTING ROOM WINE SALES ASSOCIATE

Ponte Winery

Temecula, CA • On-site

$16.90/hr

Part-time

Re-posted 27 days ago


Job description

About our Company:

Ponte Winery opened in 2003 and is a California based company operating in the heart of the Temecula Wine Country. We have been farming our vineyards since 1984 and are a real working winery, growing and producing over 20 estate grown varietals within certified sustainable facilities.

We are located right next to our Four Diamond, 90 room, boutique hotel Ponte Vineyard Inn. We are surrounded by 300 acres of mature vineyards and views of rolling hills. We are a short drive from most of Southern California and enjoy hosting folks who want a break from city life. Our guests visit us seeking a relaxing day or overnight stay in the country.

We have become the benchmark for great service among Temecula wineries. Our associates are dedicated to delighting guests by providing excellent hospitality and serving great wine and food in a beautiful environment.

Summary:

The Tasting Room Server will provide our guests with a wonderful “Day in the Country” experience by being gracious and respectful hosts.

Compensation: $16.90 hourly + commissions


Hours of Operation:

  • Monday - Sunday
  • 11:00 AM - 6:00 PM


Schedule :

  • Weekends + Holidays are a must.
  • Days + Hours vary by business needs.

Essential Duties and Responsibilities:

  • Greet guests with a smile and respond quickly to requests in a friendly and courteous manner.
  • Explain the tasting process and the various wines to the guest before they ask.
  • Pour six tastings per wine club member or guest while carrying on a friendly conversation.
  • Watch for signs of intoxication ensuring guest safety.
  • Drive revenue growth by effectively selling wine, wine club memberships and merchandise to guests.
  • Maximize sales opportunities through proactive engagement and personalized recommendations to enhance guest experience.
  • Achieve and exceed sales targets through energetic communication skills and product knowledge.
  • Cultivate lasting relationships with guests by providing exceptional service and fostering a welcoming environment.
  • Contribute to the success of the Tasting Room operation by consistently delivering top-tier sales performance and customer satisfaction.
  • Explain wine club membership benefits and discounts and ask them if they would like to become a member.
  • Assist the guest with wine and merchandise purchases. This is a sales position and requires asking each guest and member for the sale.
    • Performance, commission and schedule are based on sales performance.
  • Thank the guests for coming and ask them to return.
  • Perform additional duties such as stocking wine, setting up the counter, opening bottles, and cleaning as requested by the Tasting Room Manager or Assistant Tasting Room Manager.


Knowledge, Skills, and Abilities:

  • Must be 21 and over.
  • Ability and willingness to work in a standing position for long periods of time, in indoors + outdoors, during inclement weather.
  • Ability and willingness to stand, walk, and bend for extended periods of time.
  • Ability and willingness to lift, lower, push, carry, or pull up to 40-50 lbs. on a consistent basis.
  • Ability and willingness to bend, squat, stoop, and climb stairs on a consistent basis.
  • Ability to treat all associates and guests in a respectful manner.
  • Must have excellent communication skills.
  • Must have exceptional grooming standards that are consistent with company guidelines.
  • 1-3 years in a sales related field.
  • Must have sales ability and be able to up-sell bottles to cases.
  • Must be outgoing and able to approach guests and initiate conversation.
  • Must be able to work in a standing position for long periods of time.
  • Open availability is preferred. More than 4 scheduled shifts a month is required.
  • Must be available to work weekends and holidays.
  • Must be able to work special events when applicable.
  • Experience with wine desirable but not essential.
  • Positive attitude, good conversational skills and must enjoy all personality types.
  • Fluent in English.
  • Able to engage the guests in a clear and professional manner.
  • Be willing and able to work well under pressure.
  • Work in a fast-paced work environment.
  • Ability to multitask.
  • Ability to obtain and maintain a valid Riverside County Food Handler Card.
  • Ability to obtain and maintain valid ABC RBS (Responsible Alcohol Beverage Server) Certification.

Company Standards:

  • Understand the PONTE Values, and Service Standards.
  • Ensure the safety of guests and associates.
  • Follow the environmental standards set by the Company
  • Treat all associates and guests in a respectful manner.
  • Exhibit integrity (honesty and truthfulness).
  • Perform any other duties as required by your Manager.