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Wine Tasting Associate Jobs in California (NOW HIRING)

Zaca Mesa Winery & Vineyards is a family-owned and operated business located in the heart of Santa ... The Tasting Room Associate is responsible for engaging the customer in a professional and gracious ...

Tasting Room Associate

Sebastopol, CA · On-site

$16.75 - $22.75/hr

Company Description Pax Wines is a small independent winery specializing in Syrah and Gamay Noir ... Role Description The Tasting Room Associate is a part-time, on-site role based in Sebastopol, CA.

New

The Bottaia Tasting Room and Pool Club bring a unique experience to Temecula Wine Country ... Ensure the safety of guests and associates. * Greet guests with a smile and respond quickly to ...

Attend wine tastings and develop relationships with vendors. Request new wines and products. Create ... We actively foster an environment where the unique backgrounds of our associates are valued and ...

Attend wine tastings and develop relationships with vendors. Request new wines and products. Create ... We actively foster an environment where the unique backgrounds of our associates are valued and ...

Join an amazing family-owned winery in the heart of Napa Valley. Our small, passionate team works ... Tasting Room Associates are responsible for growing wine sales, wine club memberships, and public ...

Tasting Room Associate

Lodi, CA · On-site

$16.90/hr

Producers of iconic brands such as Freakshow, Petite Petit, and Earthquake, Michael David Winery is ... To fill the Part-Time Tasting Room Associate position, we are looking for people who enjoy working ...

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Wine Tasting Associate information

What is a wine tasting associate?

Wine Tasting Associates are professionals who guide guests through wine tasting experiences, often at wineries or tasting rooms. They educate visitors about different wines, explain tasting notes, and provide information on the winemaking process. Their role includes pouring samples, answering questions, and sometimes recommending wine pairings or facilitating sales. Excellent communication and customer service skills are essential for this position. Wine Tasting Associates help create a memorable and enjoyable experience for guests.

What are the typical daily responsibilities of a wine tasting associate?

A Wine Tasting Associate typically greets guests, explains wine selections, pours samples, and provides information on the winery’s history, varietals, and tasting notes. They handle sales transactions, restock tasting areas, and may set up or clean the tasting room before and after service. Associates also answer questions, recommend bottles, and ensure guests have a memorable, educational experience. Collaboration with other team members is common, especially during events or busy weekends.

What are the key skills and qualifications needed to thrive as a wine tasting associate, and why are they important?

To thrive as a Wine Tasting Associate, you need a solid understanding of wine varieties, tasting techniques, and customer service, often supported by basic wine education or certifications like WSET Level 1. Familiarity with point-of-sale (POS) systems and inventory management software is typically required. Exceptional interpersonal skills, active listening, and the ability to convey information enthusiastically help create memorable guest experiences. These skills are crucial for building customer loyalty, driving sales, and representing the winery or retailer professionally.

What is the difference between Wine Tasting Associate vs Wine Sales Associate?

AspectWine Tasting AssociateWine Sales Associate
CredentialsKnowledge of wines, tasting skills, sometimes certificationsCustomer service skills, sales experience, wine knowledge often preferred
Work EnvironmentWine tastings, wineries, tasting roomsRetail stores, wine shops, liquor stores
Industry UsagePromoting and educating about wines through tastingsSelling wines directly to customers

While both roles involve wine knowledge, a Wine Tasting Associate focuses on educating and guiding customers during tastings, whereas a Wine Sales Associate emphasizes selling wines and providing customer service in retail settings. Understanding these differences helps job seekers target the right position based on their skills and career goals.

What are the most commonly searched types of Wine Tasting jobs in California?

The most popular types of Wine Tasting jobs in California are:

What are popular job titles related to Wine Tasting Associate jobs in California?

For Wine Tasting Associate jobs in California, the most frequently searched job titles are:

What job categories do people searching Wine Tasting Associate jobs in California look for?

The top searched job categories for Wine Tasting Associate jobs in California are:

What cities in California are hiring for Wine Tasting Associate jobs?

Cities in California with the most Wine Tasting Associate job openings:

Infographic showing various Wine Tasting Associate job openings in California as of August 2026, with employment types broken down into 1% As Needed, 71% Full Time, 26% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

TASTING ROOM WINE SALES ASSOCIATE

Bottaia Winery

Temecula, CA • On-site

$16.90/hr

Part-time

Re-posted 24 days ago


Job description

About our Company: 

We are a premier hospitality company with a 30,000 case DTC operation in the Temecula Wine Country. We are farming over 200-acres with 22 French and Italian varietals under the Bottaia and Ponte Winery labels.


We are looking for an experienced, passionate individual to be a part of our team at our Bottaia Winery. We are located on the Ponte Family Estate Ranch which is just east of the Ponte Winery Tasting Room. The Bottaia Tasting Room and Pool Club bring a unique experience to Temecula Wine Country, including new wines, a semi-Olympic size pool, a splash pad for the kids, and 30 cabines (traditional Italian beach changing rooms), and a poolside bar and café.


Job Summary: 

The Tasting Room Server will primarily focus on providing our guests with excellent customer service while educating the guest on their wine tastings.

 

Compensation: $16.90 hourly + tips + commissions!


Schedule: 

  • Wednesday- Sunday, at minimum business needs. 
  • Weekends are a must. 

Essential Duties and Job Responsibilities:

  • Greet guests with a smile and respond quickly to requests in a friendly and courteous manner.  
  • This sales position. Server are expected to sell wine, wine club memberships and experiences. 
  • Explain the tasting process and the various wines to the guest before they have to ask.
  • Pour six tastings per wine club member or guest while carrying a friendly conversation.  Watch for signs of intoxication ensuring guest safety.
  • Explain the wine club membership and its benefits and discounts and ask them if they would like to become a member.
  • Assist them in wine and merchandise purchases.
  • Thank the guest for coming and ask them to return again.
  • Perform any additional duties such as stocking wine, setting up the counter, opening bottles, and cleaning as requested by the Tasting Room Manager or Assistant Tasting Room Manager.

 

Knowledge, Skills and Abilities:

  • Must be 21 and over.
  • Exhibits integrity (honesty and truthfulness).
  • Has attention to detail.
  • Is consistently striving to be better.
  • Courteous and has the ability to smile spontaneously.
  • Must have excellent communication skills.
  • Ability to focus for an entire shift, trouble shooting and prioritizing skills.
  • Must have exceptional grooming standards that are consistent with company guidelines.
  • 1-3 years in a sales related field.
  • Must have sales ability and be able to up-sell bottles to cases.
  • Must be outgoing and able to approach guests and initiate conversation.
  • Must be able to work in a standing position for long periods of time.
  • Able to stand, walk and bend for extended periods of time
  • Ability to work in high and low temperatures.
  • Must be able to lift 40 - 50lbs regularly
  • Must be able to work special events (i.e., barrel tastings, wine club pick up parties, etc.)
  • Experience with wine desirable but not essential
  • Positive attitude, good conversational skills and enjoys working with the guests.
  • Fluent in English.
  • Able to engage the guests in a clear and professional manner.
  • Be willing and able to work well under pressure.
  • Work in high paced work environment.
  • Ability to multitask.
  • Must have or have the ability to obtain a Riverside County Food Handler’s Card.
  • Must have or have the ability to obtain a Responsible Beverage Service Card (RBS). 


Company Standards:

  • Understand the  BOTTAIA Values, and Service Standards. 
  • Ensure the safety of guests and associates.
  • Follow the environmental standards set by the Company
  • Treat all associates and guests in a respectful manner.
  • Exhibit integrity (honesty and truthfulness).
  • Perform any other duties as required by your Manager.