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Wine Associate Jobs in California (NOW HIRING)

Marriott

Wine Steward

Santa Barbara, CA · On-site

Pair and suggest wines that will best complement menu items. Attend wine tastings and develop ... We actively foster an environment where the unique backgrounds of our associates are valued and ...

Marriott International

Wine Steward

Santa Barbara, CA · On-site

$29/hr

Pair and suggest wines that will best complement menu items. Attend wine tastings and develop ... We actively foster an environment where the unique backgrounds of our associates are valued and ...

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Wine Associate information

What are common challenges faced by wine associates, and how can they address them?

Wine Associates often face challenges such as staying updated on a wide variety of wines, catering to diverse customer preferences, and handling inventory management. To overcome these, it's helpful to engage in regular tastings, attend industry trainings, and collaborate closely with team members and vendors. Strong communication skills and a willingness to learn can make it easier to recommend wines confidently and build rapport with customers, ensuring a rewarding experience for both staff and guests.

What is the difference between Wine Associate vs Wine Sommelier?

AspectWine AssociateWine Sommelier
CertificationsBasic wine knowledge, sometimes certifications like WSET Level 1 or 2Advanced certifications such as WSET Level 3 or Court of Master Sommeliers
Work EnvironmentRetail stores, wine shops, restaurantsUpscale restaurants, wine bars, hotels
Job ResponsibilitiesAssisting customers, stocking, basic wine recommendationsWine service, tasting, pairing, customer education

While both roles involve wine knowledge, a Wine Associate typically works in retail or casual settings with basic wine expertise, whereas a Wine Sommelier has advanced training and works in fine dining environments, focusing on wine service and pairing. The roles differ mainly in certification level, responsibilities, and work setting, but both require a passion for wine and customer service skills.

What is a wine associate?

Wine Associates are professionals who assist customers in selecting, purchasing, and learning about wines, typically in retail stores, wineries, or restaurants. They provide recommendations based on customer preferences, offer information about different wine varieties, regions, and food pairings, and sometimes handle inventory or organize tastings. Their goal is to enhance the customer experience and increase wine sales by sharing their knowledge and passion for wine.

Is it hard to get a job in the wine industry?

Getting a job as a wine associate can be competitive, but relevant knowledge of wine, customer service skills, and certifications like WSET can improve chances. Entry-level positions often require little experience, but advancement may require industry knowledge and experience. Networking and a passion for wine also help in securing employment in the industry.

What skills and qualifications are needed to thrive as a wine associate?

To thrive as a Wine Associate, you need a solid understanding of wine varieties, tasting techniques, and customer service, often supported by retail or hospitality experience. Familiarity with point-of-sale (POS) systems, inventory management software, and wine certification programs like WSET is valuable. Outstanding interpersonal skills, salesmanship, and enthusiasm for educating customers set top performers apart. These skills ensure excellent customer experiences, drive sales, and help maintain an engaging and knowledgeable retail environment.
What are the most commonly searched types of Wine jobs in California? The most popular types of Wine jobs in California are:
What are popular job titles related to Wine Associate jobs in California? For Wine Associate jobs in California, the most frequently searched job titles are:
What job categories do people searching Wine Associate jobs in California look for? The top searched job categories for Wine Associate jobs in California are:
What cities in California are hiring for Wine Associate jobs? Cities in California with the most Wine Associate job openings:
Wine Associate jobs near you
Infographic showing various Wine Associate job openings in California as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 27% Part Time, 1% Temporary, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution.

TASTING ROOM WINE SALES ASSOCIATE

Ponte Winery

Temecula, CA • On-site

$16.90/hr

Part-time

Re-posted 18 days ago

Job description

About our Company:

Ponte Winery opened in 2003 and is a California based company operating in the heart of the Temecula Wine Country. We have been farming our vineyards since 1984 and are a real working winery, growing and producing over 20 estate grown varietals within certified sustainable facilities.

We are located right next to our Four Diamond, 90 room, boutique hotel Ponte Vineyard Inn. We are surrounded by 300 acres of mature vineyards and views of rolling hills. We are a short drive from most of Southern California and enjoy hosting folks who want a break from city life. Our guests visit us seeking a relaxing day or overnight stay in the country.

We have become the benchmark for great service among Temecula wineries. Our associates are dedicated to delighting guests by providing excellent hospitality and serving great wine and food in a beautiful environment.

Summary:

The Tasting Room Server will provide our guests with a wonderful “Day in the Country” experience by being gracious and respectful hosts.

Compensation: $16.90 hourly + commissions


Hours of Operation:

  • Monday - Sunday
  • 11:00 AM - 6:00 PM


Schedule :

  • Weekends + Holidays are a must.
  • Days + Hours vary by business needs.

Essential Duties and Responsibilities:

  • Greet guests with a smile and respond quickly to requests in a friendly and courteous manner.
  • Explain the tasting process and the various wines to the guest before they ask.
  • Pour six tastings per wine club member or guest while carrying on a friendly conversation.
  • Watch for signs of intoxication ensuring guest safety.
  • Drive revenue growth by effectively selling wine, wine club memberships and merchandise to guests.
  • Maximize sales opportunities through proactive engagement and personalized recommendations to enhance guest experience.
  • Achieve and exceed sales targets through energetic communication skills and product knowledge.
  • Cultivate lasting relationships with guests by providing exceptional service and fostering a welcoming environment.
  • Contribute to the success of the Tasting Room operation by consistently delivering top-tier sales performance and customer satisfaction.
  • Explain wine club membership benefits and discounts and ask them if they would like to become a member.
  • Assist the guest with wine and merchandise purchases. This is a sales position and requires asking each guest and member for the sale.
    • Performance, commission and schedule are based on sales performance.
  • Thank the guests for coming and ask them to return.
  • Perform additional duties such as stocking wine, setting up the counter, opening bottles, and cleaning as requested by the Tasting Room Manager or Assistant Tasting Room Manager.


Knowledge, Skills, and Abilities:

  • Must be 21 and over.
  • Ability and willingness to work in a standing position for long periods of time, in indoors + outdoors, during inclement weather.
  • Ability and willingness to stand, walk, and bend for extended periods of time.
  • Ability and willingness to lift, lower, push, carry, or pull up to 40-50 lbs. on a consistent basis.
  • Ability and willingness to bend, squat, stoop, and climb stairs on a consistent basis.
  • Ability to treat all associates and guests in a respectful manner.
  • Must have excellent communication skills.
  • Must have exceptional grooming standards that are consistent with company guidelines.
  • 1-3 years in a sales related field.
  • Must have sales ability and be able to up-sell bottles to cases.
  • Must be outgoing and able to approach guests and initiate conversation.
  • Must be able to work in a standing position for long periods of time.
  • Open availability is preferred. More than 4 scheduled shifts a month is required.
  • Must be available to work weekends and holidays.
  • Must be able to work special events when applicable.
  • Experience with wine desirable but not essential.
  • Positive attitude, good conversational skills and must enjoy all personality types.
  • Fluent in English.
  • Able to engage the guests in a clear and professional manner.
  • Be willing and able to work well under pressure.
  • Work in a fast-paced work environment.
  • Ability to multitask.
  • Ability to obtain and maintain a valid Riverside County Food Handler Card.
  • Ability to obtain and maintain valid ABC RBS (Responsible Alcohol Beverage Server) Certification.

Company Standards:

  • Understand the PONTE Values, and Service Standards.
  • Ensure the safety of guests and associates.
  • Follow the environmental standards set by the Company
  • Treat all associates and guests in a respectful manner.
  • Exhibit integrity (honesty and truthfulness).
  • Perform any other duties as required by your Manager.