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Wine Associate Jobs (NOW HIRING)

Retail Wine Associate

Saint Louis, MO · On-site

$13.50 - $15.50/hr

Position Summary The Retail Wine Associate is responsible for providing exceptional guest service experiences to all clientele that have interactions with City Winery and drives retail sales. This ...

Wine Associate

Columbia, SC · On-site

$16 - $18/hr

The Sales Associate supports the store's operations by assisting customers with product selection ... beer, wine, and spirits. - Educate customers on product attributes, pairings, and promotions ...

Retail Wine Associate

Saint Louis, MO

$13.50 - $15.50/hr

Position Summary The Retail Wine Associate is responsible for providing exceptional guest service experiences to all clientele that have interactions with City Winery and drives retail sales. This ...

New

Wine Associate

Columbia, SC · On-site

$16 - $18/hr

The Sales Associate supports the store's operations by assisting customers with product selection ... beer, wine, and spirits. - Educate customers on product attributes, pairings, and promotions ...

Wine Sales Associate

Aldie, VA · On-site

$12.50 - $14/hr

Job Type : Part Time TASTING ROOM WINE SALES ASSOCIATE 2024 OLD FARM WINERY AT HARTLAND - TASTING ROOM WINE SALES ASSOCIATE Tasting Room Wine Sales Associate is responsible for serving customers in ...

Our culture is rooted in an associate-first philosophy, placing a strong emphasis on the well-being ... Job Summary At Heinen's, our approach to wine & beer centers on creating a "wine & beer shop within ...

New

Embrace the Customer 1st strategy and encourage associates to deliver excellent customer service ... Knowledge of industry trends in specialty wines and beers as they relate to the consumer

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Showing results 1-20

Wine Associate information

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$10

$19

$33

How much do wine associate jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for wine associate in the United States is $19.87, according to ZipRecruiter salary data. Most workers in this role earn between $14.90 and $20.67 per hour, depending on experience, location, and employer.

What is a wine associate?

Wine Associates are professionals who assist customers in selecting, purchasing, and learning about wines, typically in retail stores, wineries, or restaurants. They provide recommendations based on customer preferences, offer information about different wine varieties, regions, and food pairings, and sometimes handle inventory or organize tastings. Their goal is to enhance the customer experience and increase wine sales by sharing their knowledge and passion for wine.

What skills and qualifications are needed to thrive as a wine associate?

To thrive as a Wine Associate, you need a solid understanding of wine varieties, tasting techniques, and customer service, often supported by retail or hospitality experience. Familiarity with point-of-sale (POS) systems, inventory management software, and wine certification programs like WSET is valuable. Outstanding interpersonal skills, salesmanship, and enthusiasm for educating customers set top performers apart. These skills ensure excellent customer experiences, drive sales, and help maintain an engaging and knowledgeable retail environment.

What are common challenges faced by wine associates, and how can they address them?

Wine Associates often face challenges such as staying updated on a wide variety of wines, catering to diverse customer preferences, and handling inventory management. To overcome these, it's helpful to engage in regular tastings, attend industry trainings, and collaborate closely with team members and vendors. Strong communication skills and a willingness to learn can make it easier to recommend wines confidently and build rapport with customers, ensuring a rewarding experience for both staff and guests.

What is the difference between Wine Associate vs Wine Sommelier?

AspectWine AssociateWine Sommelier
CertificationsBasic wine knowledge, sometimes certifications like WSET Level 1 or 2Advanced certifications such as WSET Level 3 or Court of Master Sommeliers
Work EnvironmentRetail stores, wine shops, restaurantsUpscale restaurants, wine bars, hotels
Job ResponsibilitiesAssisting customers, stocking, basic wine recommendationsWine service, tasting, pairing, customer education

While both roles involve wine knowledge, a Wine Associate typically works in retail or casual settings with basic wine expertise, whereas a Wine Sommelier has advanced training and works in fine dining environments, focusing on wine service and pairing. The roles differ mainly in certification level, responsibilities, and work setting, but both require a passion for wine and customer service skills.

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What cities are hiring for Wine Associate jobs?

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What are the most commonly searched types of Wine jobs?

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What states have the most Wine Associate jobs?

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What job categories do people searching Wine Associate jobs look for?

The top searched job categories for Wine Associate jobs are:

Infographic showing various Wine Associate job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 28% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $41,327 per year, or $19.9 per hour.

Wine Associate (server)

Milwaukee, WI • On-site


Paradies Lagardere
Retail • 1 - 5K employees

5.9

Company rating: 5.9 out of 10

Based on 62 frontline employees who took The Breakroom Quiz

401st of 738 rated retailers

Recommended by students

Recommended by parents

Respectful managers


Part-time

Posted 23 days ago


Job description

The Wine Associate is responsible for being a role model for team members in charming and captivating Vino Volo
customers through sophisticated customer service and wine expertise at the tasting bar, in the tasting lounge, or in the
retail section of the store. They lead and deliver exceptional customer service by interacting with guests in a friendly and
timely manner, using their complete knowledge of wine and food menus to take orders, answer questions and make
suggestions. You will create and deliver first-class experiences for the traveling public by impressing customers with the
Vino Volo experience. The primary goals of the Associate are to 1) impress customers with the quality of the Vino Volo
experience; and 2) sell flights, glasses, food pairings and retail bottles of wine to these same customers.
In joining our team, you commit to supporting this mission by demonstrating our service standards at all times and holding
all team members to the same. Providing a safe work environment of trust and respect free of harassment is expected.
DUTIES AND RESPONSIBILITIES
All Vino Volo positions, including the Wine Associate, require that you embody a positive company image by providing courteous,
friendly, and efficient service with to customers and team members at all times. We invite you to embrace our family culture by
following the Vino Volo core values: Be Extraordinary, Cultivate Community, Plant and Grow, and Share the Wine.
The following are intended as basic requirements. Success will come to the individual who can expand upon these job
requirements and truly provide a memorable experience. These requirements/functions may change throughout their
employment.
DUTIES AND RESPONSIBILITIES:
• Must love and take care of guests!
• Must have a passion for guest service.
• Exceed First Class Service standards and behavior with every guest, business partner, and peers.
• Treat guest and peers in accordance with the core values of the company
• Warmly greet and acknowledge guests promptly.
• Present the menu, answers questions, and makes suggestions regarding wine, food, and service.
• Engage with guests in a friendly and professional manner. Create a lasting first and last impression.
• Responsible for wine knowledge including, but not limited to flavor profiles and talking points of current list along
with our pricing guidelines
• Assist with new employee training
• Actively up-sell guests on food, wine and merchandise in order to enhance their experience
• Totals bill accurately and accept payment following established guidelines.
• Process all point of sale transactions in a quick, efficient manner while complying with the company's Cash
Handling and Loss Prevention Standard Operating Procedures.
• Know all specials and back-bar offerings
• Build guest loyalty and enhance selling skills through the use of available training materials.
• Works together with fellow employees and management to ensure that all guests have the best experience
possible.
• Following our service standards which requires having a positive attitude and the ability to work well under
pressure with cooks and other staff.
• As an Associate, we expect that you assume the role of a salesperson with a commitment to upsell, increase
check average, compete in sales incentives, and promote the brand.
• Maintain a clean organized work environment
• Support other areas of the bar as requested, such as seating customers, answering telephones, stock work,
cleanup, and documentation.
• Responds appropriately to guest concerns.
• Complete all side work duties which may include sweeping and mopping.
• Follow opening and closing procedures
• Enthusiastically supports decisions once they have been made by management.
• Maintain current adult beverage certification. Ensure responsible service of alcohol.
• Accountable for compliance with all local, state, federal laws, and regulations including those relating to food
safety.
• Other duties as assigned.
EDUCATION, EXPERIENCE, CERTIFICATIONS:
• High school diploma or equivalent required; two-year college degree is favored.
• Work experience must include one or more years as a server in a well-respected full-service restaurant, wine bar
or equivalent position in the hospitality industry.
• All applicants must be 21 years of Age
POSITION QUALIFICATIONS:
• Skilled at and enjoys delivering excellent customer service
• Enthusiasm for wines and a desire to learn more about wines
• Highly responsible and reliable
• Experienced with and proficient in using retail point-of-sale systems
• 21 years of age or older (must be able to taste and evaluate product)
• Must be able to pass the required TSA screening and background check
• Ability to communicate in English effectively, both orally and in writing.
• Able to work overtime or late into the evening in the event of flight delays.
• Able to carry and balance a flight of wine
• Able to push, pull, lift and/or carry up to 50 pounds
This position description is merely intended to describe the primary elements of the position. Vino Volo (a Paradies
Lagardère Company) reserves the right to change the position description and to assign additional duties and responsibilities
as necessary. This position description does not constitute an employment contract of any kind.
Paradies Lagardere is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, physical or mental disability, sexual orientation, marital status, military or veteran status, gender identity and expression, genetic information, or any other factor protected by law.
We are committed to creating a diverse and welcoming workplace that includes individuals with diverse backgrounds and experiences. The Company is committed to offering reasonable accommodations to job applicants with disabilities.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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About Paradies Lagardère

Sourced by ZipRecruiter

The North American division of Lagardère Travel Retail. Paradies Lagardère brings 70 years of experience in pioneering trends, developing innovative shopping and dining options, and delivering engaging experiences for airport travelers across North America. With a retail and dining presence of 850 stores and 170 restaurants and bars in more than 100 airports, Paradies Lagardère is among the travel industry’s best in creating memorable and positive customer experiences for today’s travelers. Paradies Lagardère also provides superior design, and award-winning store and restaurant operations and management.

Industry

Retail

Company size

1,001 - 5,000 Employees

Headquarters location

Atlanta, GA, US

Year founded

1960


What Paradies Lagardère employees say

Pay

Benefits

Hours and flexibility

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