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Wine Associate Jobs (NOW HIRING)

Eataly

Wine Sales Associate

Los Angeles, CA

LEARN through our classes and our team's product knowledge The Wine Store Sales Associate assists guests with all steps of their shopping experience including: guiding them to products, securing ...

Kroger

WINE STEWARD

Bloomfield Hills, MI · On-site

Embrace the Customer 1st strategy and encourage associates to deliver excellent customer service ... Knowledge of industry trends in specialty wines and beers as they relate to the consumer

Kroger

WINE STEWARD

Macomb, MI · On-site

Embrace the Customer 1st strategy and encourage associates to deliver excellent customer service ... Knowledge of industry trends in specialty wines and beers as they relate to the consumer

Fairfax Wine & Spirits

Wine Sales Team Member

Denver, CO · On-site

$20/hr

Wine is fun! The sales associate is responsible for supporting the manager and team in all day-to-day operations, strategy and tactic implementation, and cooperates with and supports the manager in ...

Kroger

WINE STEWARD

Indianapolis, IN · On-site

Embrace the Customer 1st strategy and encourage associates to deliver excellent customer service ... Knowledge of industry trends in specialty wines and beers as they relate to the consumer

Kroger

WINE STEWARD

Gahanna, OH

Embrace the Customer 1st strategy and encourage associates to deliver excellent customer service ... Knowledge of industry trends in specialty wines and beers as they relate to the consumer

Kroger

WINE STEWARD

Dublin, OH · On-site

Embrace the Customer 1st strategy and encourage associates to deliver excellent customer service ... Knowledge of industry trends in specialty wines and beers as they relate to the consumer

Kroger

WINE STEWARD

Rockwall, TX

Embrace the Customer 1st strategy and encourage associates to deliver excellent customer service ... Knowledge of industry trends in specialty wines and beers as they relate to the consumer

Acker Wines

Wine Retail Sales Associate

Manhattan, NY · On-site

$22 - $25/hr

Acker, the oldest and most respected wine shop in America is hiring for full-time Retail Sales Associate, or Wine Sales Associate. This role helps customers select wine and/or spirits in the Acker ...

Carrie Rikon & Associates

Wine Steward

Mount Vernon, NY · On-site

$45K/yr

Wine Steward - Full-Time (Salary + Benefits) - Travel Required to Maspeth, NY, and Mt. Vernon, NY Wine Warehouses. This is a full-time position offering a salary of $45,760 annually plus benefits.

Carrie Rikon & Associates

Wine Steward

Mount Vernon, NY · On-site

$45K/yr

Wine Steward - Full-Time (Salary + Benefits) - Travel Required to Maspeth, NY, and Mt. Vernon, NY Wine Warehouses. This is a full-time position offering a salary of $45,760 annually plus benefits.

Sendik's

Wine & Spirits Associate

Whitefish Bay, WI · On-site

$14.25 - $16.25/hr

Role Title Wine & Spirits Associate Manager Wine & Spirits Manager Job Summary As a part of the Sendik's team, the Wine & Spirits Associate will be responsible for modeling and promoting Sendik ...

Carrie Rikon & Associates

Wine Steward

Mount Vernon, NY · On-site

$45K/yr

Wine Steward - Full-Time (Salary + Benefits) - Travel Required to Maspeth, NY, and Mt. Vernon, NY Wine Warehouses. This is a full-time position offering a salary of $45,760 annually plus benefits.

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Wine Associate information

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How much do wine associate jobs pay per hour?

As of Jul 17, 2026, the average hourly pay for wine associate in the United States is $19.87, according to ZipRecruiter salary data. Most workers in this role earn between $14.90 and $20.67 per hour, depending on experience, location, and employer.

What are some common challenges faced by Wine Associates, and how can they effectively address them?

Wine Associates often face challenges such as staying updated on a wide variety of wines, catering to diverse customer preferences, and handling inventory management. To overcome these, it's helpful to engage in regular tastings, attend industry trainings, and collaborate closely with team members and vendors. Strong communication skills and a willingness to learn can make it easier to recommend wines confidently and build rapport with customers, ensuring a rewarding experience for both staff and guests.

What is the difference between Wine Associate vs Wine Sommelier?

AspectWine AssociateWine Sommelier
CertificationsBasic wine knowledge, sometimes certifications like WSET Level 1 or 2Advanced certifications such as WSET Level 3 or Court of Master Sommeliers
Work EnvironmentRetail stores, wine shops, restaurantsUpscale restaurants, wine bars, hotels
Job ResponsibilitiesAssisting customers, stocking, basic wine recommendationsWine service, tasting, pairing, customer education

While both roles involve wine knowledge, a Wine Associate typically works in retail or casual settings with basic wine expertise, whereas a Wine Sommelier has advanced training and works in fine dining environments, focusing on wine service and pairing. The roles differ mainly in certification level, responsibilities, and work setting, but both require a passion for wine and customer service skills.

What are Wine Associates?

Wine Associates are professionals who assist customers in selecting, purchasing, and learning about wines, typically in retail stores, wineries, or restaurants. They provide recommendations based on customer preferences, offer information about different wine varieties, regions, and food pairings, and sometimes handle inventory or organize tastings. Their goal is to enhance the customer experience and increase wine sales by sharing their knowledge and passion for wine.

What are the key skills and qualifications needed to thrive as a Wine Associate, and why are they important?

To thrive as a Wine Associate, you need a solid understanding of wine varieties, tasting techniques, and customer service, often supported by retail or hospitality experience. Familiarity with point-of-sale (POS) systems, inventory management software, and wine certification programs like WSET is valuable. Outstanding interpersonal skills, salesmanship, and enthusiasm for educating customers set top performers apart. These skills ensure excellent customer experiences, drive sales, and help maintain an engaging and knowledgeable retail environment.
More about Wine Associate jobs
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Wine Associate jobs near you
Infographic showing various Wine Associate job openings in the United States as of July 2026, with employment types broken down into 33% Full Time, and 67% Part Time. Highlights an 100% In-person job distribution, with an average salary of $41,327 per year, or $19.9 per hour.
Wine Specialist (Part-time) - Imagery Tasting Room

Wine Specialist (Part-time) - Imagery Tasting Room

The Wine Group

Glen Ellen, CA • On-site

$20/hr

Part-time

Re-posted 25 days ago

Job description

The Wine Group (TWG) is a leading producer of award-winning wines and alcoholic beverages across 120+ brands. With operations in California, New York and Australia, TWG is an innovator in developing and marketing brands beloved by consumers globally, including Cupcake, Franzia, Benziger, Imagery, Tribute, Chloe, Meiomi, Cooks, 7 Deadly, Cooper & Thief, and more. We produce our products using sustainable practices to create delicious beverages that people can feel good about. Visit us at www.thewinegroup.com.
JOB SUMMARY
Imagery Estate Winery is searching for enthusiastic, passionate wine sales and customer service professionals to join our dynamic, high energy Tasting Room team.
The Wine Specialist is a part-time position responsible for creating a memorable wine and customer service experience at our captivating estate property while promoting wine sales, enlisting new club members, and providing wine education to customers.
This position is scheduled for 9:30 AM-5:30 PM, three days per week, with weekends mandatory. The schedule may be adjusted based on business needs.
ESSENTIAL FUNCTIONS
  • Provide excellent customer service in all areas: welcome guests, educate and present the portfolio of wines and elevated experiences.
  • Create and execute an exclusive experience for each customer: confidently and knowledgably speak to wines, varietals, winemaking/viticulture practices, growing areas, winery, and history.
  • Promote the sale of wine and non-wine products sold in the Tasting Room and drive new memberships to the Wine Club.
  • Strong focus on closing sales and up-selling is crucial.
  • Collect names and email addresses for future contact.
  • Host specialty programs, lunches or dinners as assigned.
  • Promote and represent winery by pouring at offsite and on-premises special events.
  • Maintain, update, and expand knowledge of the winery, viticulture, enology by participating in educational trainings and tastings within the Winery and through outside sources.
  • Conduct daily seated tastings, elevated wine experiences, reserved and private group tastings as scheduled.
  • Learn POS systems and manage high volume wine and merchandise transactions. Possess a high level of integrity for performing sales transactions.
  • Stock supplies and maintain displays in retail areas.

QUALIFICATIONS
  • Must be 21 years of age.
  • Two or more years' experience in a premium winery tasting room, hospitality setting and/or retail sales position preferred.
  • Must be available to work most weekends, special events and holidays.
  • Enthusiasm for wine and interest in expanding expertise.
  • Service driven, with superior customer service, organizational and interpersonal skills.
  • Friendly, positive, and professional disposition when dealing with guests, vendors, and team members.
  • Be a team player, working with other sales associates to reach monthly and daily sales goals.
  • Strong attention to detail and proactivity. Ability to multi-task, follow-up, and work in a fast-paced environment under pressure
  • Capability to work independently with minimal direct supervision.
  • Demonstrated reliability, punctuality, and adherence to all safety regulations and operating procedures.
  • Must hold a valid driver's license.

PHYSICAL DEMANDS
  • Must be able to frequently lift and carry weights of up to 40 pounds at varying frequencies.
  • Ability to operate various types of machinery to include, but not limited to, lift trucks, hand trucks, dishwashers etc.
  • Ability to perform tasks requiring bending, stooping, standing, and twisting in the performance of various tasks.
  • Ability to stand for long periods of time.

COMPENSATION
  • Hourly Pay Rate Posted: $20.00 plus incentives, tips, and bonuses.

At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.
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