About Wine.com
Wine.com is the nationโs leading online wine retailer, connecting millions of customers with the worldโs finest wines. Weโre a data-driven, fast-moving team that takes performance marketing seriously โ and weโre building the team to match our ambitions.
About the Role
Weโre looking for a Growth Marketing Associate to join our in-house paid media team. Paid search is your core discipline โ you know Google Ads cold, youโve managed Shopping and Performance Max campaigns, and you think in terms of ROAS and contribution margin. Youโll own search while contributing across paid social and other channels as part of a collaborative, full-funnel acquisition team. Hybrid/Remote.
A Day in the Life
โข Own and optimize paid search campaigns (brand, non-brand, Shopping, and Performance Max) across national and regional efforts
โข Manage Google Merchant Center feeds โ structure, optimization, and troubleshooting
โข Build and iterate on campaigns with a test & learn mindset: copy, bids, audiences, match types
โข Leverage value-based bidding and offline conversion data to optimize toward business outcomes โ efficient revenue, margin, and customer LTV growth
โข Partner with CRM, Product, and Engineering on first-party audience strategies and feed quality
โข Monitor performance daily; build and maintain dashboards in enterprise reporting tools
โข Collaborate cross-channel with the broader Digital Acquisition team on full-funnel strategy
What Sets You Apart
โข Hands-on experience with Google Ads, Google Merchant Center, Shopping, and Performance Max โ not theoretical
โข Youโve worked in ecommerce or retail; you understand product feeds, margin economics, and seasonal buying patterns
โข Comfortable with data: pulling reports, managing spreadsheets, connecting performance signals to business impact, and knowing when numbers are telling the truth
โข Building AI-powered workflows and automations in a marketing context โ this is how you work, not something youโre curious about someday
โข Adaptable โ privacy changes, platform shifts, and algorithm updates donโt rattle you
โข Eager to expand into paid social and other channels over time
โข Attention to detail is in your DNA
โข Passion for wine & spirits is a definite plus
Education & Experience
โข Bachelorโs degree
โข 2โ4 years of paid search / SEM experience with hands-on Shopping and Performance Max campaign management required
โข Ecommerce or retail vertical experience required
โข Google Merchant Center and feed management experience required
โข Adobe Analytics experience preferred
โข Paid social experience (Meta, TikTok, etc.) is a plus
โข Search Ads 360 experience is a plus
Compensation Range
Base salary: $65,000 โ $85,000 annually, based on experience.