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Wine Tasting Representative Jobs (NOW HIRING)

LaBelle Winery

Wine Tasting Sales Associate

Bedford, NH · On-site

Excellent representation of the LaBelle Winery brand is imperative for success. Team mentality is a ... Tastings must be profitable. * Must be able to lift 45lbs regularly * Must have ability to tolerate ...

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PRP Wine International

Wine Consultant

Sarasota, FL · On-site

The way we introduce our wines to our clients is through wine tastings in private and intimate ... Would you like to represent high quality, unique products to stand behind and sell with 100 ...

PRP Wine International, Inc.

Wine Consultant

Tampa, FL · On-site

The way we introduce our wines to our clients is through wine tastings in private and intimate ... Would you like to represent high quality, unique products to stand behind and sell with 100 ...

Apply Early

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Wine Tasting Representative information

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$14K

$46.7K

$71.5K

How much do wine tasting representative jobs pay per year?

As of Jul 5, 2026, the average yearly pay for wine tasting representative in the United States is $46,687.00, according to ZipRecruiter salary data. Most workers in this role earn between $35,500.00 and $57,000.00 per year, depending on experience, location, and employer.

What is the difference between Wine Tasting Representative vs Wine Sales Associate?

AspectWine Tasting RepresentativeWine Sales Associate
CredentialsKnowledge of wines, sometimes certifications like WSETBasic sales skills, wine knowledge often preferred
Work EnvironmentEvents, tastings, wineries, trade showsRetail stores, wine shops, supermarkets
Employer & IndustryWineries, wine distributors, event companiesRetailers, liquor stores, supermarkets

Both roles involve wine knowledge and customer interaction, but Wine Tasting Representatives focus on promoting wines through tastings and events, while Wine Sales Associates primarily sell wine directly to customers in retail settings. Understanding these differences helps job seekers find the right fit based on their skills and career goals.

What does a typical day look like for a Wine Tasting Representative and how do they collaborate with other team members?

A typical day for a Wine Tasting Representative involves setting up and hosting wine tasting events, engaging with guests to educate them about different wines, and gathering feedback on their preferences. Representatives often work closely with winery staff, marketing teams, and sometimes event coordinators to ensure tastings run smoothly and align with brand messaging. Collaboration is key, as they frequently share customer insights with sales and production teams to help refine offerings and improve customer experience. Flexibility and strong interpersonal skills are important, as the role often requires adapting to different venues and clientele.

What are the key skills and qualifications needed to thrive as a Wine Tasting Representative, and why are they important?

To thrive as a Wine Tasting Representative, you need a solid understanding of wine varietals, tasting techniques, and basic sales principles, often supported by wine education or certification such as WSET Level 1 or 2. Familiarity with point of sale (POS) systems, customer relationship management (CRM) software, and inventory tracking tools is typically required. Excellent communication, interpersonal skills, and a personable demeanor help create memorable experiences and foster customer loyalty. These skills and qualities are essential for effectively educating customers, driving sales, and representing the brand professionally.

What are Wine Tasting Representatives?

Wine Tasting Representatives are professionals who promote and present wines to customers, often at events, retail locations, or wineries. Their main duties include educating guests about different wines, offering samples, and answering questions about flavor profiles, origins, and food pairings. They also help increase brand awareness and sales by creating an engaging and informative tasting experience. Strong communication skills and a passion for wine are essential for this role.
More about Wine Tasting Representative jobs
What job categories do people searching Wine Tasting Representative jobs look for? The top searched job categories for Wine Tasting Representative jobs are:
Wine Tasting Representative jobs near you
Wine Tasting Sales Associate

Wine Tasting Sales Associate

LaBelle Winery

Bedford, NH • On-site

Part-time

Posted 10 days ago

Be an early applicant

Job description

Schedule:Wednesday-Sunday, weekends/holidays necessary

Successful candidate will be personable, engaging, and highly energetic individual with a passion for customer service. Excellent representation of the LaBelle Winery brand is imperative for success. Team mentality is a must.

Responsibilities include:

  • Engage guests with our welcoming, educational winery with a huge emphasis on customer service; each customer’s experience must be exceptional, dazzling and and memorable.
  • Consistent delivery of outstanding customer service; LaBelle Winery believes it’s the small details that makes experiences memorable.
  • Responsible for providing the first line of information to the customer by greeting, directing and answering questions regarding our wines, food, merchandise, history, and facility.
  • Responsible for greeting guests
  • Responsible for answering phones
  • Responsible for acquiring a strong comprehension of our wines; descriptions, pairings, etc.
  • Serve samples of wine to customers in both small and large settings.
  • Conducting tours of LaBelle Winery
  • Provide travel and hotel information to guests
  • Stocking and pricing merchandise
  • Handling routine purchasing transactions including operating cash registers
  • Responsible for expanding wine education.
  • Wine and vineyard club promotion and sales- build strong customer relations for returns, and to develop community recognization.
  • Retaining/memorizing the menu, and provide recommendations for food, wine or beverages.
  • Collaborating with the kitchen and the staff for a prompt and above satisfactory experience.
  • Maintain dining ambiance with an enthusiastic manner.
  • Protects establishment and patrons by adhering to sanitation, safety and alcohol beverage control policies.
  • Strong sales- driven mentality is imperative. Tastings must be profitable.
  • Must be able to lift 45lbs regularly
  • Must have ability to tolerate physical activity including standing for long periods, bending, walking and other physical activity.
  • Other duties as assigned

Qualifications:

  • Excellent customer service skills and the ability to exceed customer expectations
  • Ability to work efficiently in a fast paced environment
  • Strong work ethic with the willingness to take initiative
  • Able to handle money accurately and operate a point of sale system
  • Team work

Experience:

  • High School Diploma
  • Bartending and/or server experience (2 + years)
  • Sales experience (2+)
  • Food service certificate preferred 
We are proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, gender, pregnancy, gender identity, disability, veteran status, sexual orientation, citizenship, national origin, or any other legally protected status. We encourage and welcome all applicants to apply.

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