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Wine Tasting Associate Jobs in Colorado (NOW HIRING)

East West Hospitality

Sommelier

Snowmass Village, CO · On-site

$26 - $28/hr

Author the wine list, tasting notes, and pairing recommendations ensuring accuracy, elegance of ... Develop and deliver ongoing wine and spirits education and training programs for all F&B associates ...

King Soopers

BEER-WINE-LIQR/DEPT LEADER

Englewood, CO · On-site

... associates and customers. * Mathematical Skills: Ability to calculate figures and amounts such as ... Conduct a minimum of 2 tastings time a week (recommended for Friday, Saturday and Sunday during ...

Troon

Assistant Food and Beverage Manager

Edwards, CO · On-site

$60K - $70K/yr

Regularly tastes or smells. Regularly lifts up to 50 pounds. Occasionally works in wet or humid ... Working knowledge of wine, spirits, and regional cuisines. * Demonstrates leadership ability ...

Troon

Bartender

Granby, CO

$17/hr

Knowledge of wine, spirits, beer and current trends in industry and marketplace * Possesses the ... an associate in this position may be asked to perform from time to time. About Troon Founded in ...

Troon Golf

Bartender

Granby, CO · On-site

Knowledge of wine, spirits, beer and current trends in industry and marketplace * Possesses the ... an associate in this position may be asked to perform from time to time. About Troon Founded in ...

CSC Generation

Culinary Lead (Sur La Table)

Centennial, CO · On-site

$19.54 - $20.79/hr

Physical Requirements · Ability to communicate verbally and work cooperatively with associates and ... tastes or scents using the tongue or nose. · Ability to grab, reach, push, pull, bend, stoop ...

CSC Generation

Culinary Lead (Sur La Table)

Centennial, CO · On-site

$17.75 - $22.75/hr

Physical Requirements • Ability to communicate verbally and work cooperatively with associates ... tastes or scents using the tongue or nose. • Ability to grab, reach, push, pull, bend, stoop ...

CSC Generation

Resident Chef (Sur La Table)

Centennial, CO · On-site

$58K - $60K/yr

Physical Requirements · Ability to communicate verbally and work cooperatively with associates and ... tastes or scents using the tongue or nose. · Ability to grab, reach, push, pull, bend, stoop ...

Sage Hospitality

Food Runner

Denver, CO · On-site

$16.48/hr

Maintain complete knowledge of all liquor brands, wines, beers, and non-alcoholic selections ... of taste, appearance, texture, serving temperature, portion size, garnish, and method of ...

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Wine Tasting Associate information

What is a wine tasting associate?

Wine Tasting Associates are professionals who guide guests through wine tasting experiences, often at wineries or tasting rooms. They educate visitors about different wines, explain tasting notes, and provide information on the winemaking process. Their role includes pouring samples, answering questions, and sometimes recommending wine pairings or facilitating sales. Excellent communication and customer service skills are essential for this position. Wine Tasting Associates help create a memorable and enjoyable experience for guests.

What are the typical daily responsibilities of a wine tasting associate?

A Wine Tasting Associate typically greets guests, explains wine selections, pours samples, and provides information on the winery’s history, varietals, and tasting notes. They handle sales transactions, restock tasting areas, and may set up or clean the tasting room before and after service. Associates also answer questions, recommend bottles, and ensure guests have a memorable, educational experience. Collaboration with other team members is common, especially during events or busy weekends.

What are the key skills and qualifications needed to thrive as a wine tasting associate, and why are they important?

To thrive as a Wine Tasting Associate, you need a solid understanding of wine varieties, tasting techniques, and customer service, often supported by basic wine education or certifications like WSET Level 1. Familiarity with point-of-sale (POS) systems and inventory management software is typically required. Exceptional interpersonal skills, active listening, and the ability to convey information enthusiastically help create memorable guest experiences. These skills are crucial for building customer loyalty, driving sales, and representing the winery or retailer professionally.

What is the difference between Wine Tasting Associate vs Wine Sales Associate?

AspectWine Tasting AssociateWine Sales Associate
CredentialsKnowledge of wines, tasting skills, sometimes certificationsCustomer service skills, sales experience, wine knowledge often preferred
Work EnvironmentWine tastings, wineries, tasting roomsRetail stores, wine shops, liquor stores
Industry UsagePromoting and educating about wines through tastingsSelling wines directly to customers

While both roles involve wine knowledge, a Wine Tasting Associate focuses on educating and guiding customers during tastings, whereas a Wine Sales Associate emphasizes selling wines and providing customer service in retail settings. Understanding these differences helps job seekers target the right position based on their skills and career goals.

What are the most commonly searched types of Wine Tasting jobs in Colorado?

The most popular types of Wine Tasting jobs in Colorado are:

What are popular job titles related to Wine Tasting Associate jobs in Colorado?

For Wine Tasting Associate jobs in Colorado, the most frequently searched job titles are:

What job categories do people searching Wine Tasting Associate jobs in Colorado look for?

The top searched job categories for Wine Tasting Associate jobs in Colorado are:

What cities in Colorado are hiring for Wine Tasting Associate jobs?

Cities in Colorado with the most Wine Tasting Associate job openings:

Wine Tasting Associate jobs near you
Infographic showing various Wine Tasting Associate job openings in Colorado as of August 2026, with employment types broken down into 1% As Needed, 71% Full Time, 26% Part Time, 1% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution.

Sommelier

East West Hospitality

Snowmass Village, CO • On-site

$26 - $28/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 2 days ago

Job description

Nestled at the base of majestic Snowmass Mountain, Viceroy Snowmass is a luxury resort offering unparalleled experiences in the heart of the Colorado Rockies. Renowned for its exceptional service, sophisticated accommodation, and world-class amenities, Viceroy Snowmass provides an unforgettable escape for discerning travelers. We are committed to maintaining the highest standards of quality and creating a safe, secure, and pristine environment for our guests and team members.
Position Overview
The Sommelier is the property's foremost wine authority - a distinguished specialist at the epicenter of the property's beverage identity and dining excellence. As an expert curator of the wine program, the Sommelier creates transformative guest experiences through masterful wine knowledge, artful tableside service, and a genuine passion for education and storytelling. This individual is the steward of one of the hotel's most celebrated assets - its cellar - and shapes the narrative of every bottle poured.
Beyond expert-level command of wine, this role carries a strong working knowledge of mixology, spirits, and craft beverage culture, enabling the Sommelier to collaborate fluently with the Beverage Manager on an integrated, property-wide beverage program. In alignment with Forbes Five-Star and LQA standards, the Sommelier provides unobtrusive, anticipatory, and deeply personalized beverage service that enhances the entire dining experience. The ideal candidate brings recognized advanced credentials, international cellar experience, and charisma/charm and emotional intelligence to connect with guests ranging from seasoned connoisseurs to curious novices.
    • Job Location: Viceroy Snowmass
    • Pay Rate: $26 to $28/ Hour
    • Schedule: Flexible Schedule, Some Nights, Weekends and Holidays
    • Employment Status: Full- Time Year Round
    • Start Date: ASAP
    • Accepting applications until: 8/31/2026
Duties
  • Curate, develop, and maintain a world-class wine list and program across all dining outlets, bars, in-room dining, and private events; minimum inventory of 500+ SKUs encompassing Old World, New World, rare, and emerging wine regions.
  • Manage all cellar operations including procurement, receiving, rotation, proper storage, and perpetual inventory; maintain the cellar to Forbes Five-Star standards of temperature control, organization, and presentation.
  • Build and cultivate relationships with top-tier importers, distributors, négociants, and estates; source exclusive allocations, library wines, and limited-production labels to differentiate the property's portfolio.
  • Author the wine list, tasting notes, and pairing recommendations ensuring accuracy, elegance of language, and accessibility for guests across all levels of wine knowledge.
  • Design and execute wine pairing dinners, vertical tastings, cellar tours, winemaker events, masterclasses, and bespoke guest experiences aligned with the property's 'sense of place' philosophy.
  • Collaborate closely with the Executive Chef and culinary team on menu engineering, seasonal food-and-wine pairing concepts, and special event programming.
  • Apply strong working knowledge of mixology, spirits categories, and craft beverage culture to partner with the Beverage Manager on a unified, property-wide beverage narrative.
  • Contribute wine-adjacent expertise to cocktail development - vermouth, sherry, Champagne, and fortified wine applications - bridging the cellar and the bar.
  • Support spirits tastings, bar activations, and integrated beverage events as a knowledgeable, collaborative beverage professional.
  • Cross-train bar teams on wine fundamentals while developing personal fluency in the property's cocktail and spirits programs.
  • Deliver Forbes Five-Star beverage service: present wine lists promptly and graciously; open bottles tableside with precision; pour with elegance; decant where appropriate; refill within one minute of the guest's glass being empty.
  • Engage guests in genuine, educational, and non-intimidating conversation about wines and spirits; provide pairing suggestions tailored to individual taste preferences, dietary restrictions, and occasion.
  • Recall and anticipate returning guests' preferences; maintain guest preference profiles in the PMS for proactive personalization at every visit.
  • Ensure all service standards comply with LQA audit criteria: wine served at proper temperature; correct glassware employed; knowledgeable and enthusiastic narrative at tableside.
  • Partner with management in resolving guest concerns related to beverage service with grace, empathy, and swift resolution.
  • Develop and deliver ongoing wine and spirits education and training programs for all F&B associates; elevate the team's overall beverage literacy and upselling capabilities.
  • Mentor and prepare food and beverage staff for Court of Master Sommeliers Introductory and Certified level examinations.
  • Maintain accurate beverage inventory records, conduct periodic par-level audits, and assist in monthly beverage cost analysis and reporting.
  • Oversee POS accuracy for wine items, menu pricing strategy, and by-the-glass and bottle program profitability.
  • Ensure compliance with all liquor licensing regulations, responsible alcohol service practices, and health and safety requirements.
Benefits & Perks
  • Health Insurance - Choose from three plans!
  • Dental, Vision, & Accident Insurance
  • 401(K) Plan with Employer Match Life Insurance
  • Ski Pass or Equivalent Bonus
  • Paid Time Off & Paid Sick Time
  • Career Development Trainings
  • Discounts at Eye Pieces & Venture Sports
  • Sabbatical Program
  • $500 Referral Program
  • Employee Assistance

Why East West
At East West our Vision is to be the most trusted hospitality services company and employer of choice, built on genuine and enduring relationships. We believe in doing the right thing for each other, our community, our environment, and those we serve. We hope you'll consider joining us! Visit our website to learn more about East West at eastwest.com.
East West Hospitality is an equal opportunity employer and participates in E-verify.

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