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About the Company

At BenefitHub, our commitment is to offer employee perks and voluntary benefits that give real value to employees, focusing on enhancing the quality of their daily lives. We continuously strive to add unique and exciting values to the offers available to our members, partnering with a diverse range of global brands to achieve this.

This role provides a unique opportunity to become part of one of the fastest-growing benefits technology companies in the US, with expanding influence globally. Join our mission to improve the daily life of millions by providing access to the world's largest selection of personally relevant benefits.By contributing to our goal of becoming the most widely used benefits platform, you will be enhancing the lives of millions of people around the globe.

BenefitHub does not currently offer H-1B Sponsorship

Position Summary

The Growth Marketing Manageris responsible foridentifyingand executing integrated growth initiatives thatdrive growth and revenue across all properties,elevate brand presence, expand industry reach,andstrengthen organizational positioning.

This role ownsqualified lead generation and measurable pipeline growth, withhands-on management of Google Ads and other paid acquisition channelsasaprimary engine for that growth.This includes strengthening pipeline health,optimizingdemand generation programs, and ensuring marketing's contribution to revenue is clearly measurable and continuously improving.

Other keyresponsibilitiesinclude creating compelling sales enablement materials that clearly articulate our unique value propositions and product capabilities; planning and executing live and virtual events; cultivating strategic partnerships and media relationships; and contributing to cross-property marketing campaigns and initiatives.

Core Responsibilities

Paid Acquisition & Pipeline Growth

• Own and manage Google Ads campaigns end-to-endacross all paid channels, with Google Ads as the primary engine:accountstructure, keyword strategy, bid management, budget pacing, ad copy and landing page testing, and ongoing optimization.Extend the same rigor to paid social, display, and remarketing effortsthat align withorganizational goals and efforts.

• Design, execute, andoptimizedemand generation programs to strengthen pipeline health and conversion rates across the funnel.

• Own and manage the campaign tracking architecture across all paid channels, including conversion tracking, pixel and tag implementation, and CRM and analytics integration.

• Own core paid acquisition reporting on a weekly and monthly cadence, including cost-per-lead, marketing-sourced pipeline contribution, and stage-to-stage conversion rates segmented by channel and effort to surface lead volume and average lead value bychannel.

• Evaluate channel and effort ROI across paid media, partnerships, and other efforts toidentifywhich produce the highest-value, best-converting leads; present findings and recommendations to marketing leadership on a recurring basis; and execute approved changes to channel mix, budget, and resource allocation.

• Analyze campaign and funnel performance to pinpoint underperforming segments, share findings with marketing leadership, andoptimizeefforts through refined targeting, bidding, and messaging accordingly.

Sales Enablement, Messaging & Campaigns

• Develop sales enablement materials and platformenhancements (website updates, presentations, one-pagers) that clearly communicate value propositions, differentiators, and product capabilities.

• Partner cross-functionally with sales, product, and marketing leadership to close content gaps, address objection trends, and equip sales with tools that improve conversion and close rates.

• Ensure consistent messaging and positioning across all paid, sales, and marketing assets.
  

BrandPresence, Discoverability& Strategic Partnerships

• Identifyand manage strategic partnerships with associations and aligned outlets, including associated media placements.

• Plan and execute live and virtual events (webinars) that generate engagement and support pipelineobjectives.

• Research industry trends, competitive gaps, and growth opportunities through market and performancedata;propose initiatives to capture demand early.

• Partner with the Demand Generation and Content Manager on quarterly competitive audits, presenting findings to marketing leadership.

• Partner with marketing collaborators tooptimizethe website and marketing content for organic search (SEO): technical health, site structure, on-page optimization, keyword targeting, and closing content gaps to grow qualified organic traffic.

• OptimizeGenerative Engine Optimization (GEO) by improving how the brand and its content surface in AI-generated answers and AI search experiences, such as Google AI Overviews, ChatGPT, and Perplexity.

• Track organic and AI-referred visibility, traffic, and pipeline contribution alongside paid channels, and fold those results into the channel-efficacy reporting above.

Qualifications

• 4-6+ years of experience in growth or performance marketing, withdirect, hands-on ownership of Google Adsand paid socialcampaigns, reporting,and tracking architectures.

• Proventrack recorddriving qualifiedpipelineand revenue through paid search and paid social campaigns

• Experience in developing sales enablement content and collaborating cross-functionally with sales and product teams.

• Hands-on experience with Google Ads, Google Analytics (GA4),and a CRM/marketing automation platform (HubSpotexperiencepreferred), including meticulous conversion trackingand tag management (e.g.Google Tag Manager) toaccuratelyattribute outcomesfrom source to pipeline.

• Strong analytical skills, including channel-and funnel-level analysis, with comfort presenting data and recommendations to marketing leadership and internal stakeholders.

• Strong messaging and copywriting skills, with the ability to translate product capabilities into clear value propositions and differentiators across platforms and materials.

• Google Ads certification preferred,additionalpaid platform or analytics certifications a plus

• Exceptional attention to detail

• Working knowledge of SEO (technical health, site structure, on-page optimization, and content and keyword strategy)sufficientto grow organic search visibility and qualified trafficisa plus.

• Familiarity with Generative Engine Optimization (GEO) and how brands surface in AI search experiences such as AI Overviews, ChatGPT, and Perplexity, or a demonstrated ability to stay current with emerging search channels.(Preferred)

• Event and partnership management experience a plus.

BenefitHub is proud to offer highly competitive salaries along with a very generous perks & benefits package for full-time Team Members:

• Medical, Vision, and Dental (Employer paid 75% of monthly contributions)
• Domestic Partner Coverage for all insurance plans
• 100% employer-paid Life Insurance
• 401(K) retirement plan options (including employer contribution)
• Generous Paid Time Off (PTO)
• Generous Paid Paternity and Maternity Leave Policies
• 11 Holidays (Including office closed day after Thanksgiving)
• Professional development opportunities
• Flexible work schedules
• Collaborative and innovative work environment
• Remote-friendly work arrangements
• Employee discount program
• Flexible Spending Account program
• Voluntary Benefit Programs (STD, LTD, Life Insurance, Accident)