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Job Summary:
The Sr. Digital Engagement Strategist supports the development, deployment, and maintenance of Erlanger's digital ecosystem including websites, microsites, social platforms, digital media assets, and patient-facing engagement tools. This role works closely with the Digital & Web Strategy Director to ensure digital systems are updated, integrated, and optimized for performance, access, and user experience.
Additionally, the Sr. Digital Engagement Strategist oversees the day-to-day content workflows. The role balances technical project coordination with editorial and user-experience considerations, ensuring Erlanger's digital presence is dynamic, responsive, and audience-centered.
Key Responsibilities
Digital Infrastructure Support
- Assist in the management, updating, and quality control of the Erlanger website, microsites, and intranet platforms.
- Coordinate the implementation of digital enhancements landing pages, modules, plugins, embedded features, etc. In collaboration with vendors or developers.
- Support digital governance by maintaining content accuracy, platform consistency, and publishing protocols.
Social & Digital Content Coordination
- Oversee scheduling, content development, and brand alignment across Erlanger's digital channels.
- Work with the Social Media Specialist and Digital Specialist to monitor performance, execute campaigns, and engage audiences appropriately.
- Ensure that social media and digital content align with organizational strategy, visual standards, and messaging priorities.
Team Leadership & Supervision
- Support the day-to-day activities of the Digital Specialist.
- Provide guidance, project assignments, coaching, and performance feedback.
- Serve as liaison between digital staff and other directors or strategists to ensure alignment across departments.
Collaboration & Integration
- Collaborate with the Marketing, Creative, and Communications teams to implement campaigns and digital-first engagement tactics.
- Coordinate cross-functional input for new content sections, campaign landing pages, and digital workflows.
- Work with the Content Production Specialist, Content Specialist and Content Manager to ensure accurate, on-brand deployment of digital materials.
Reporting & Optimization
- Use digital dashboards and analytics tools (Google Analytics, Meta Business Suite, platform-native insights, etc.) to track KPIs related to web traffic, social engagement, and digital conversions.
- Surface trends, performance issues, and opportunities for optimization to the Digital & Web Strategy Director.
- Support ongoing refinement of workflows, design systems, and content frameworks across platforms.
Education:
Required:
Bachelor's degree in digital media, Marketing, Communications, or a related field
Experience:
46 years of professional experience in digital marketing, web operations, or content management
Experience managing digital teams or vendors, especially across social media and web platforms
Familiarity with CMS platforms, email marketing systems, social scheduling tools, and basic web analytics
Basic understanding of HTML/CSS, SEO, and accessibility standards preferred
Experience in healthcare or nonprofit environments a plus
Department Position Summary:
Erlanger's internal marketing team functions as a strategic, insights-driven marketing firm embedded within a major healthcare system. As the team works to transform Erlanger's digital infrastructure, the Sr. Digital Engagement Specialist plays a vital support role within the digital strategy functionsupporting execution, optimization, and daily management of digital platforms and properties.
Reporting to the Digital & Web Strategy Director, this role bridges technical implementation, digital campaign deployment, and content management workflows across the system. The Sr. Digital Engagement Strategist also supports the Social Media Specialist and Digital Specialist, ensuring daily digital efforts align with enterprise strategy, campaign needs, and audience engagement goals.