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Search Engine Optimization Specialist Jobs (NOW HIRING)

TransPerfect

SEO Specialist

Miami, FL · Remote

OVERVIEW As part of the Client Services Department, the SEO Specialist plays a key role in the expansion and growth of the division. They work alongside Sales to pitch digital marketing services and ...

TransPerfect

SEO Specialist

San Juan, PR · Remote

OVERVIEW As part of the Client Services Department, the SEO Specialist plays a key role in the expansion and growth of the division. They work alongside Sales to pitch digital marketing services and ...

Mondo

SEO Specialist

Atlanta, GA · On-site

Job Title: SEO Specialist Location: Hybrid schedule (4 days/week in office) Start Date: ASAP Type: Permanent Compensation Range: $70,000 - $80,000 Benefits: Eligible for Health, Dental, Vision, 401K ...

Fix-It Group

SEO Specialist

Golden, CO · On-site

$90K/yr

SEO Specialist Compensation: $90,000 per year Status: Full-Time, Exempt, Remote Must be US based Position Summary This role is responsible for executing SEO strategies that improve organic visibility ...

TransPerfect

SEO Specialist

Denver, CO · Remote

OVERVIEW As part of the Client Services Department, the SEO Specialist plays a key role in the expansion and growth of the division. They work alongside Sales to pitch digital marketing services and ...

Bill Colwell Ford

SEO Specialist

Hudson, IA · On-site

SEO Specialist Bill Colwell Ford and Colwell Motors of Mason City are looking for an SEO Specialist to take ownership of the organic search performance across our dealership websites. This is an ...

TransPerfect

SEO Specialist

Boston, MA · Remote

OVERVIEW As part of the Client Services Department, the SEO Specialist plays a key role in the expansion and growth of the division. They work alongside Sales to pitch digital marketing services and ...

TransPerfect

SEO Specialist

Philadelphia, PA · Remote

OVERVIEW As part of the Client Services Department, the SEO Specialist plays a key role in the expansion and growth of the division. They work alongside Sales to pitch digital marketing services and ...

TransPerfect

SEO Specialist

San Juan, PR · On-site

OVERVIEW As part of the Client Services Department, the SEO Specialist plays a key role in the expansion and growth of the division. They work alongside Sales to pitch digital marketing services and ...

TransPerfect

SEO Specialist

Denver, CO · On-site

OVERVIEW As part of the Client Services Department, the SEO Specialist plays a key role in the expansion and growth of the division. They work alongside Sales to pitch digital marketing services and ...

TransPerfect

SEO Specialist

Atlanta, GA · Remote

OVERVIEW As part of the Client Services Department, the SEO Specialist plays a key role in the expansion and growth of the division. They work alongside Sales to pitch digital marketing services and ...

Darwill, Inc.

SEO Specialist

Oakbrook Terrace, IL · On-site

Are you eager to grow your career in SEO with a strong focus on technical optimization and data-driven analysis? We're seeking an SEO Specialist to support our team with improving site performance ...

Darwill, Inc.

SEO Specialist

Oakbrook Terrace, IL

Description Are you eager to grow your career in SEO with a strong focus on technical optimization and data-driven analysis? We're seeking an SEO Specialist to support our team with improving site ...

Fix-It Group

SEO Specialist

Golden, CO · On-site +1

$90K/yr

SEO Specialist Compensation: $90,000 per year Status: Full-Time, Exempt, Remote Must be US based Position Summary This role is responsible for executing SEO strategies that improve organic visibility ...

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Search Engine Optimization Specialist information

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$34.5K

$67.4K

$103K

How much do search engine optimization specialist jobs pay per year?

As of Sep 2, 2026, the average yearly pay for search engine optimization specialist in the United States is $67,388.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,000.00 and $75,000.00 per year, depending on experience, location, and employer.

What is a search engine optimization specialist?

A Search Engine Optimization (SEO) Specialist works to positively manipulate the way search engine web crawlers view a website. As an SEO specialist, your responsibilities include changing the layout, copy, and content of the site, and discovering new avenues through which to help your client rank. You determine the most profitable search keywords to target, organically weaving them into your client’s web content. You may also need search engine marketing (SEM) skills, as keywords are integral to this marketing avenue.

What does a search engine optimization specialist do?

A Search Engine Optimization (SEO) Specialist is responsible for improving a website's visibility in search engine results pages (SERPs) by optimizing content, technical site structure, and implementing strategies to increase organic traffic. They conduct keyword research, analyze competitors, perform site audits, and recommend on-page and off-page techniques to boost rankings. SEO Specialists also monitor performance using analytics tools and adapt strategies to align with search engine algorithm updates, helping businesses reach more potential customers online.

What are the key skills and qualifications needed to thrive as a search engine optimization specialist, and why are they important?

To thrive as a Search Engine Optimization Specialist, you need expertise in keyword research, content optimization, on-page and off-page SEO strategies, typically backed by a relevant degree or digital marketing certification. Familiarity with SEO tools such as Google Analytics, SEMrush, Moz, and content management systems like WordPress is essential. Strong analytical thinking, attention to detail, and effective communication make someone stand out in this position. These skills are crucial for improving website rankings, driving organic traffic, and achieving measurable business growth.

How does a search engine optimization specialist typically collaborate with content creators and web developers?

A Search Engine Optimization (SEO) Specialist frequently works alongside content creators to ensure that written material is optimized for target keywords, user intent, and search engine guidelines. They also collaborate closely with web developers to implement technical SEO recommendations, such as improving site speed, mobile responsiveness, and structured data markup. Effective communication and teamwork are crucial, as aligning SEO strategies with content and technical teams helps maximize organic traffic growth and overall website performance.

What is the difference between Search Engine Optimization Specialist vs Content Marketing Specialist?

AspectSearch Engine Optimization SpecialistContent Marketing Specialist
Primary FocusOptimizing website content for search engines to improve rankingsCreating and distributing valuable content to attract and engage audiences
Skills & CertificationsSEO tools, analytics, keyword research, certifications like Google AnalyticsContent creation, copywriting, social media, content management systems
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketing departmentsMarketing teams, content agencies, in-house content departments
Industry UsageCommonly employed in digital marketing and SEO campaignsUsed across marketing, branding, and digital content strategies

The main difference is that Search Engine Optimization Specialists focus on improving website visibility through search engine rankings, while Content Marketing Specialists concentrate on creating engaging content to attract and retain audiences. Both roles often collaborate but serve distinct functions within digital marketing strategies.

How do you become a search engine optimization specialist?

To become a search engine optimization (SEO) specialist, you typically need a background in marketing, communications, or computer science, along with knowledge of SEO tools like Google Analytics and SEMrush. Gaining experience through internships, certifications such as Google Analytics or HubSpot, and staying updated on industry best practices are important steps in building a career in SEO.

Is it hard to get a job in search engine optimization specialist?

Landing a position as a search engine optimization (SEO) specialist can be competitive but achievable with relevant skills such as keyword research, analytics, and familiarity with tools like Google Analytics and SEMrush. Building a strong portfolio, gaining certifications, and staying updated on industry trends can improve job prospects in this field.
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Search Engine Optimization Specialist jobs near you
Infographic showing various Search Engine Optimization Specialist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $67,388 per year, or $32.4 per hour.

Search Engine Optimization Specialist

Net Conversion LLC

Charlotte, NC • Hybrid

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 28 days ago

Job description

Description

About Net Conversion:

We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more'-for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate-we're better, and hopefully, you'll learn why!


JOB TITLE: Search Engine Optimization Specialist

DEPARTMENT: Analytics

REPORTS TO: Manager, Web Tagging and Implementation


MAJOR PURPOSE:

The SEO Specialist supports organic growth and search visibility for a portfolio of clients by assisting with the execution of data-driven SEO strategies. Working closely with senior team members, this role helps deliver actionable insights, execute technical and content optimizations, and ensure client deliverables meet high quality standards.

The ideal candidate combines a strong analytics foundation with a passion for search, helping troubleshoot site health, optimize content, and track performance metrics. As search evolves, this role offers hands-on experience with emerging trends, including Generative Engine Optimization (GEO) and AI-driven search visibility.


MAJOR RESPONSIBILITIES:

  • Track and report on daily SEO KPIs using internal and external data tools
  • Assist with creating clear, actionable client reporting dashboards
  • Conduct thorough keyword research and search intent analysis to help guide client content strategy and on-page optimization
  • Optimize client web content following SEO best practices, including EEAT and YMYL guidelines
  • Assist with routine site audits to identify technical fixes, schema markup opportunities, and site health issues
  • Collaborate with client site developers to implement optimizations
  • Remain up to date with search engine algorithm updates, industry trends, and emerging search behaviors (including AI)
  • Support the execution of general and keyword-specific content strategies aligned with client goals.

Requirements

CANDIDATE SHOULD HAVE:

  • Strong ability to interpret data, identify performance shifts, and present actionable insights clearly
  • Practical familiarity with core SEO concepts, including schema markup, technical troubleshooting, and search intent optimization
  • Excellent written, verbal, and visual communication skills for client deliverables and internal collaboration
  • Ability to stay organized, prioritize tasks, and thrive in a fast paced team environment
  • A strong interest in digital marketing, web analytics, and staying ahead of evolving search engine trends

EDUCATION & EXPERIENCE:

  • BA/BS degree in Marketing, Communications, Business, or related discipline (or equivalent practical experience)
  • 1+ years performing search engine optimization, preferably in an agency or multi-client environment
  • Working knowledge of GA4, Google Search Console, and SEO platforms (e.g., SEMRush, Ahrefs, Screaming Frog)
  • Experience with dashboard and reporting tools such as Looker Studio
  • Exposure to GEO, AI search visibility, or A/B testing is a plus.


What does Net Conversion have to offer?!Competitive SalaryPaid medical at the base tier for the employee onlyAll the standard medical, dental, vision optionsUnlimited PTO60% STD at no cost to the employee7 weeks Paid Parental leave after 1 years of serviceSupplemental product options such as critical illness, cancer, hospital, life, and more4% 401k MatchOptional/flex Hybrid work from schedule for those employees in our Orlando FL, Chicago IL or Charlotte NC officeWellness InitiativesSummer Fridays (office closes at 2pm)Pet Benefits3, 5 & 10 year anniversary milestone gifts


Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at jobs@net-conversion.com.

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