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Search Engine Optimization Specialist Jobs in Delaware

Forbes Advisor

SEO Director (Remote)

Wilmington, DE · On-site +1

We are seeking an experienced SEO Director to lead our Small Business, LLM optimization and growth initiatives, reporting to the VP of Growth. In this role you will lead SEO teams and work closely ...

Schell Brothers

Web Designer

Rehoboth Beach, DE · On-site

Track and maintain SEO * Implement SEO in AI and other platforms Below are the qualifications expected of a web designer: * Proficiency with HTML, CSS, and JavaScript * Bachelor's degree in design or ...

Codebridge

Chief Marketing Officer (Dover)

Dover, DE · On-site

Oversee digital marketing efforts, including website optimization, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and online lead ...

Osair Technologies LLC

Assembler

Newark, DE · On-site

$15.75 - $19.25/hr

... SEO Responsible for precision inspection, assembly, testing, repairing or calibration of electronic, mechanical and electromechanical assemblies. Test finished product using specialized ...

Osair Technologies LLC

Assembler

Newark, DE

$15.75 - $19.25/hr

... SEO Responsible for precision inspection, assembly, testing, repairing or calibration of electronic, mechanical and electromechanical assemblies. Test finished product using specialized ...

Rantz Marketing

... SEO optimization, analytics and web standards Strong ability to use Photoshop and other image and video editing applications TIMEFRAME This project will be a Phase I proof of concept, it will be a ...

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All JobsSearch Engine Optimization Specialist JobsSearch Engine Optimization Specialist Jobs in Delaware

Search Engine Optimization Specialist information

See Delaware salary details

$34.5K

$67.4K

$103.1K

How much do search engine optimization specialist jobs pay per year?

As of Aug 7, 2026, the average yearly pay for search engine optimization specialist in Delaware is $67,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,000.00 and $75,100.00 per year, depending on experience, location, and employer.

How do I become a Search Engine Optimization Specialist?

To become a Search Engine Optimization (SEO) Specialist, you should gain knowledge of search engine algorithms, keyword research, and on-page and off-page optimization techniques. Developing skills in tools like Google Analytics, Google Search Console, and SEO software, along with obtaining relevant certifications, can improve job prospects. Practical experience through internships or personal projects is also valuable.

What is a search engine optimization specialist?

A Search Engine Optimization (SEO) Specialist works to positively manipulate the way search engine web crawlers view a website. As an SEO specialist, your responsibilities include changing the layout, copy, and content of the site, and discovering new avenues through which to help your client rank. You determine the most profitable search keywords to target, organically weaving them into your client’s web content. You may also need search engine marketing (SEM) skills, as keywords are integral to this marketing avenue.

What is the difference between Search Engine Optimization Specialist vs Content Marketing Specialist?

AspectSearch Engine Optimization SpecialistContent Marketing Specialist
Primary FocusOptimizing website content for search engines to improve rankingsCreating and distributing valuable content to attract and engage audiences
Skills & CertificationsSEO tools, analytics, keyword research, certifications like Google AnalyticsContent creation, copywriting, social media, content management systems
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketing departmentsMarketing teams, content agencies, in-house content departments
Industry UsageCommonly employed in digital marketing and SEO campaignsUsed across marketing, branding, and digital content strategies

The main difference is that Search Engine Optimization Specialists focus on improving website visibility through search engine rankings, while Content Marketing Specialists concentrate on creating engaging content to attract and retain audiences. Both roles often collaborate but serve distinct functions within digital marketing strategies.

What does a search engine optimization specialist do?

A Search Engine Optimization (SEO) Specialist is responsible for improving a website's visibility in search engine results pages (SERPs) by optimizing content, technical site structure, and implementing strategies to increase organic traffic. They conduct keyword research, analyze competitors, perform site audits, and recommend on-page and off-page techniques to boost rankings. SEO Specialists also monitor performance using analytics tools and adapt strategies to align with search engine algorithm updates, helping businesses reach more potential customers online.

How does a search engine optimization specialist typically collaborate with content creators and web developers?

A Search Engine Optimization (SEO) Specialist frequently works alongside content creators to ensure that written material is optimized for target keywords, user intent, and search engine guidelines. They also collaborate closely with web developers to implement technical SEO recommendations, such as improving site speed, mobile responsiveness, and structured data markup. Effective communication and teamwork are crucial, as aligning SEO strategies with content and technical teams helps maximize organic traffic growth and overall website performance.

What are the key skills and qualifications needed to thrive as a search engine optimization specialist, and why are they important?

To thrive as a Search Engine Optimization Specialist, you need expertise in keyword research, content optimization, on-page and off-page SEO strategies, typically backed by a relevant degree or digital marketing certification. Familiarity with SEO tools such as Google Analytics, SEMrush, Moz, and content management systems like WordPress is essential. Strong analytical thinking, attention to detail, and effective communication make someone stand out in this position. These skills are crucial for improving website rankings, driving organic traffic, and achieving measurable business growth.

Is search engine optimization a good career?

A career as a Search Engine Optimization (SEO) Specialist involves optimizing websites to improve their visibility in search engine results, requiring skills in keyword research, analytics, and content strategy. It is a growing field with demand across various industries, offering opportunities for remote work and continuous learning through certifications and industry updates.

Is it hard to get a job in search engine optimization specialist?

Landing a job as a search engine optimization (SEO) specialist can be competitive but achievable with relevant skills such as keyword research, analytics, and familiarity with tools like Google Analytics and SEMrush. Building a strong portfolio, gaining certifications, and staying updated on industry trends can improve employment prospects.
More about Search Engine Optimization Specialist jobs
What are popular job titles related to Search Engine Optimization Specialist jobs in Delaware? For Search Engine Optimization Specialist jobs in Delaware, the most frequently searched job titles are:
What job categories do people searching Search Engine Optimization Specialist jobs in Delaware look for? The top searched job categories for Search Engine Optimization Specialist jobs in Delaware are:
What are popular job titles related to Search Engine Optimization Specialist jobs in DE? For Search Engine Optimization Specialist jobs in DE, the most frequently searched job titles are:
Search Engine Optimization Specialist jobs near you
Infographic showing various Search Engine Optimization Specialist job openings in Delaware as of August 2026, with employment types broken down into 82% Full Time, 15% Part Time, and 3% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $67,446 per year, or $32.4 per hour.

SEO Director (Remote)

Forbes Advisor

Wilmington, DE • On-site, Remote

Full-time

Posted 9 days ago

Job description

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
We are seeking an experienced SEO Director to lead our Small Business, LLM optimization and growth initiatives, reporting to the VP of Growth. In this role you will lead SEO teams and work closely with the Editorial and Methodology & Testing teams to develop best-in-class content to rank in highly competitive SERPs on one of the world's most respected sites.
This role requires a combination of strategic planning, controlled testing, team mentoring, and hands-on work with a tireless focus on removing obstacles to get things done.
Key Responsibilities:
  • Develop and execute a documented, forward-looking SEO strategy for your verticals
  • Manage and mentor your SEO team, helping them to level up and ensuring everyone is working on the right priorities
  • Design and build tests to understand how to optimize for LLMs and own LLM optimization/AEO
  • Design and build SEO tests to understand how to improve performance
  • Drive A/B testing and CRO in your verticals
  • Manage cross-functional partnerships with conflicting priorities to maintain a productive workflow across all teams
  • Develop new ways to generate uniquely valuable data to set our content clearly above the competition
  • Defend content quality standards against revenue and productivity pressures
  • Get things done: identify and remove roadblocks for your team, dig in and work alongside them when necessary. Be the person who makes things happen.
  • Drive bottom-line revenue in your verticals
  • Rely solely on publicly defensible white-hat SEO

Qualifications:
  • 8+ years of experience in SEO with at least 3 years in a managerial role
  • Experience at an in-house SEO role in publishing or other content focused site
  • Experience designing SEO tests
  • Experience with LLM optimization/AEO

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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