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Sem Jobs in Delaware (NOW HIRING)

Forbes Advisor

SEO Director (Remote)

Wilmington, DE · On-site +1

Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team ...

Qnity

R&D Analytical Senior Technologist

Newark, DE · On-site

Operate advanced analytical characterization techniques, including SEM/EDS * Generate high-quality analytical data and provide clear, actionable insights through reports and presentations * Design ...

Schell Brothers

Web Designer

Rehoboth Beach, DE

Track and maintain SEO * Implement SEO in AI and other platforms Below are the qualifications ... Understanding of marketing, production, website design, corporate identity, product packaging ...

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All JobsSem JobsSem Jobs in Delaware

Sem information

See Delaware salary details

$114.6K

$125.1K

$133.6K

How much do sem jobs pay per year?

As of Aug 18, 2026, the average yearly pay for sem in Delaware is $125,107.00, according to ZipRecruiter salary data. Most workers in this role earn between $120,100.00 and $130,100.00 per year, depending on experience, location, and employer.

What is a SEM specialist?

SEM specialists, or Search Engine Marketing specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase website visibility and drive targeted traffic by using strategies such as pay-per-click (PPC) advertising, keyword research, and ad copywriting. SEM specialists analyze campaign performance, adjust bids and budgets, and ensure ads reach the right audience. They often work closely with SEO and digital marketing teams to maximize return on investment (ROI) and achieve marketing objectives.

What are the key skills and qualifications needed to thrive as a SEM specialist?

To thrive as an SEM Specialist, you need expertise in digital marketing strategies, keyword research, campaign management, and typically a bachelor's degree in marketing or a related field. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, and relevant certifications (e.g., Google Ads Certification) are crucial. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart. These skills are vital for optimizing ad performance, maximizing ROI, and ensuring campaigns align with business objectives.

What are some common challenges faced by SEM specialists when managing multiple campaigns across different platforms?

SEM specialists often encounter challenges such as balancing budget allocations, maintaining consistent messaging, and keeping up with rapidly changing algorithms across platforms like Google Ads and Bing Ads. Managing multiple campaigns requires strong organizational skills to monitor performance metrics, optimize keywords, and ensure compliance with each platform's policies. Additionally, effective communication with clients or other departments is essential to align SEM strategies with broader marketing goals.

What is the difference between Sem vs SEO Specialist?

AspectSemSEO Specialist
Required CredentialsMarketing certifications, digital advertising experienceSEO certifications, web analytics knowledge
Work EnvironmentPaid advertising campaigns, PPC managementWebsite optimization, organic search strategies
Employer & Industry UsageAdvertising agencies, digital marketing firmsBusinesses with online presence, marketing agencies
Search & Comparison IntentPaid search, advertising strategiesOrganic search, website ranking improvements

Sem (Search Engine Marketing) focuses on paid advertising campaigns like PPC, while SEO Specialist concentrates on organic search optimization to improve website rankings. Both roles are essential in digital marketing but differ in methods and tools used.

How to become a search engine marketing specialist?

To become a search engine marketing (SEM) specialist, you should gain knowledge of digital marketing, learn how to use tools like Google Ads and analytics platforms, and develop skills in keyword research, ad copywriting, and campaign management. Earning certifications such as Google Ads Certification can enhance credibility, and gaining hands-on experience through internships or personal projects is valuable for building expertise.

What is a search engine marketing job?

A search engine marketing (SEM) job involves creating and managing paid advertising campaigns on search engines like Google and Bing to increase website visibility. SEM professionals use tools such as Google Ads and Bing Ads, analyze performance metrics, and optimize campaigns to improve return on investment.

What are the most commonly searched types of Sem jobs in Delaware?

The most popular types of Sem jobs in Delaware are:

What are popular job titles related to Sem jobs in Delaware?

For Sem jobs in Delaware, the most frequently searched job titles are:

What job categories do people searching Sem jobs in Delaware look for?

The top searched job categories for Sem jobs in Delaware are:

Sem jobs near you
Infographic showing various Sem job openings in Delaware as of August 2026, with employment types broken down into 90% Full Time, 7% Part Time, and 3% Contract. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution, with an average salary of $125,107 per year, or $60.1 per hour.

Senior SEM Strategist (Remote)

Forbes Advisor

Wilmington, DE • On-site, Remote

Full-time

Posted 8 days ago

Job description

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
Forbes Advisor is looking for a Senior Strategist of Growth to join the Forbes Advisor Performance Marketing team, focusing on a new owned and operated property in the company formation space. A proven track record of driving business growth through SEM, Social, and Display advertising is required for this role. If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company, read on.
The position, reporting into the Senior Director for SMB, will own the development and execution of the performance marketing strategy for the owned and operated property. The ideal candidate brings strong expertise in PPC advertising with an emphasis on SEM, a hands-on and proactive mindset, and the ability to make sound decisions and move initiatives forward. They are detail-oriented, action-driven, and eager to personally contribute to the success and growth of our business.
Responsibilities:
Performance:
  • Development growth strategy and oversee the of day-to-day execution of performance marketing for the property
  • Direct and support team members in determining the optimal tactics and approach to realize the commercial priorities
  • Coordinate with product and finance teams to develop a clear understanding of product LTVs to ensure media channels are operating at target ROI
  • Utilize data-driven analysis insights, identify opportunities, and make recommendations for performance optimizations
  • Evaluate and improve attribution models used to measure channel performance
  • Advise the team on findings from regular performance reviews to set appropriate actions to be taken to drive growth
  • Work closely with team product managers to align paid strategy with on-site experience
  • Explain variance in performance against target to leadership and other stakeholders in management commentary (and in other forums as required)

Professional Competencies:
  • Passion for performance marketing
  • Highly motivated individual with a proven track record for exceeding expectations
  • Outstanding ability to think creatively and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
  • High levels of autonomy and self-motivation
  • Excellent analytical, organizational, project management, and time management skills

Requirements:
  • Proven 8+ years' experience in PPC/SEM/Social/Display
  • Experience with customer acquisition leveraging LTV models for business services products
  • Strong knowledge of smart bidding strategies, including Google Ads' TROAS and TCPA
  • Experience executing across multiple performance marketing channels
  • Experience with website analysis using a variety of analytics tools, including Google Analytics as well as internal reporting tools
  • Experience using external competitive research tools such as SEM Rush
  • Proven track record of driving measurable results in PPC (revenue growth, profit growth, ROI improvement)
  • You enjoy working in a team environment and look forward to supporting the business to meet required goals

What Success Looks Like:
  • Develop a leading performance marketing operation to compete with industry leaders in the company formation space
  • Growth of business line from small to large scale at target ROI

Forge a growth strategy that can be repeated for other owned and operated properties under the Forbes Advisor umbrella
Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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