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Sem Jobs in Delaware (NOW HIRING)

Codebridge

Chief Marketing Officer

Dover, DE · On-site

$120 - $180/hr

Oversee digital marketing efforts, including website optimization, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and online lead ...

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All JobsSem JobsSem Jobs in Delaware

Sem information

See Delaware salary details

$114.6K

$125.1K

$133.6K

How much do sem jobs pay per year?

As of Jul 27, 2026, the average yearly pay for sem in Delaware is $125,107.00, according to ZipRecruiter salary data. Most workers in this role earn between $120,100.00 and $130,100.00 per year, depending on experience, location, and employer.

What is the difference between Sem vs SEO Specialist?

AspectSemSEO Specialist
Required CredentialsMarketing certifications, digital advertising experienceSEO certifications, web analytics knowledge
Work EnvironmentPaid advertising campaigns, PPC managementWebsite optimization, organic search strategies
Employer & Industry UsageAdvertising agencies, digital marketing firmsBusinesses with online presence, marketing agencies
Search & Comparison IntentPaid search, advertising strategiesOrganic search, website ranking improvements

Sem (Search Engine Marketing) focuses on paid advertising campaigns like PPC, while SEO Specialist concentrates on organic search optimization to improve website rankings. Both roles are essential in digital marketing but differ in methods and tools used.

What are SEM specialists?

SEM specialists, or Search Engine Marketing specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase website visibility and drive targeted traffic by using strategies such as pay-per-click (PPC) advertising, keyword research, and ad copywriting. SEM specialists analyze campaign performance, adjust bids and budgets, and ensure ads reach the right audience. They often work closely with SEO and digital marketing teams to maximize return on investment (ROI) and achieve marketing objectives.

What are some common challenges faced by SEM specialists when managing multiple campaigns across different platforms?

SEM specialists often encounter challenges such as balancing budget allocations, maintaining consistent messaging, and keeping up with rapidly changing algorithms across platforms like Google Ads and Bing Ads. Managing multiple campaigns requires strong organizational skills to monitor performance metrics, optimize keywords, and ensure compliance with each platform's policies. Additionally, effective communication with clients or other departments is essential to align SEM strategies with broader marketing goals.

What are the key skills and qualifications needed to thrive as a SEM Specialist, and why are they important?

To thrive as an SEM Specialist, you need expertise in digital marketing strategies, keyword research, campaign management, and typically a bachelor's degree in marketing or a related field. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, and relevant certifications (e.g., Google Ads Certification) are crucial. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart. These skills are vital for optimizing ad performance, maximizing ROI, and ensuring campaigns align with business objectives.
What are the most commonly searched types of Sem jobs in Delaware? The most popular types of Sem jobs in Delaware are:
What are popular job titles related to Sem jobs in Delaware? For Sem jobs in Delaware, the most frequently searched job titles are:
What job categories do people searching Sem jobs in Delaware look for? The top searched job categories for Sem jobs in Delaware are:
Sem jobs near you
Infographic showing various Sem job openings in Delaware as of July 2026, with employment types broken down into 92% Full Time, 7% Part Time, and 1% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $125,107 per year, or $60.1 per hour.

SEM Campaign Manager (Remote)

Forbes Advisor

Wilmington, DE • On-site, Remote

Full-time

Posted 19 days ago

Job description

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
Forbes Advisor is looking for a Paid Search Campaign manager to join the Forbes Advisor Performance Marketing team, focusing on supporting one of Forbes' fast growing verticals. Proven hands-on account management is essential to be successful in this role. If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company, read on.
Reporting to the Head of SEM, this role will support and drive Forbes Advisor's performance marketing efforts across paid search. The ideal candidate brings strong SEM expertise, a hands-on and proactive mindset, and the ability to make sound decisions and move initiatives forward. They are detail-oriented, action-driven, and eager to personally contribute to the success and growth of our paid search programs.
Responsibilities:
Performance
  • Work within our in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others.
  • Take ownership of channel performance, achieving targets and explaining any variance to leadership and stakeholders in management commentary or other forums as required.
  • Develop and execute best-practice PPC strategies to meet business goals, including keyword and audience opportunities, campaign structuring, targeting, and display network strategies.
  • Define both short-term and long-term strategies and execute them, providing recommendations for campaign optimization and audience growth.
  • Provide guidance and support to team members in determining the optimal tactics and approaches to deliver commercial priorities.
  • Build and manage a testing roadmap for your categories, ensuring successful experiments are scaled quickly and communicated to the wider team.
  • Leverage data-driven insights to identify opportunities, make informed recommendations, and optimize campaign performance.
  • Generate innovative ideas to challenge and reshape existing best practices.
  • Stay up to date with search engine updates and PPC industry trends.
  • Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to drive growth and improve owned categories.
  • Communicate effectively with multiple stakeholders to align on objectives and ensure the successful delivery of performance goals.

Capability
  • Lead key category accounts with full ownership
  • Strategically scale performance marketing initiatives
  • Full responsibility for growing own verticals
  • Initiating and owning high impact projects across owned categories
  • Deliver clear, data-driven insights and recommendations
  • Experiment with and refine new campaign techniques
  • Leading by example where appropriate.
  • Determining the mix between short-term commercial BAU and long-term capability development (e.g., roadmap/testing)

Professional Competencies
  • Passion for Search and digital marketing.
  • Highly motivated individual with a proven track record for exceeding expectations.
  • Outstanding ability to think creatively and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
  • High levels of autonomy and self-motivation
  • Excellent analytical, organizational, project management, and time management skills
  • Deep expertise in Google Ads
  • Proven track record of strategic growth and optimizations
  • High-quality client communication and storytelling
  • Cross-functional collaboration skills
  • Fail Fast or double down approach

Requirements:
  • Proven 3+ years' experience in PPC/SEM, working on Google Ads and Microsoft Ads.
  • In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies.
  • Experience managing large-scale PPC accounts.
  • Strong analytical skills and proficiency in data analysis tools.
  • Experience with website analysis using analytics platforms, including Google Analytics and internal reporting tools.
  • Experience using external competitive research tools such as SEMrush, Adthena, or similar.
  • Highly motivated with a proven track record of exceeding expectations.
  • Enthusiastic about search marketing, with a desire to develop PPC and people management skills while growing professionally.
  • Enjoys working in a collaborative team environment and supporting the business in achieving goals.
  • Proficient in Excel.
  • Bachelor's Degree is required.

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
#LI-REMOTE #LI-NM1

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