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Search Engine Optimization Specialist Jobs in Delaware

Nextiny

Entry Level Digital Marketer

Seaford, DE · On-site

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Seaford, DE

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Wilmington, DE

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Dover, DE

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Middletown, DE

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Dover, DE · On-site

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Wilmington, DE · On-site

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Newark, DE · On-site

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

First Ascent

Project Coordinator/Manager

Wilmington, DE · On-site

$60 - $90/hr

Digital marketing experience, in production or project management, preferred (social media, website design/development, SEO, SEM, email marketing, etc.) * Proven communications skills, both written ...

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All JobsSearch Engine Optimization Specialist JobsSearch Engine Optimization Specialist Jobs in Delaware

Search Engine Optimization Specialist information

See Delaware salary details

$34.5K

$67.4K

$103.1K

How much do search engine optimization specialist jobs pay per year?

As of Sep 5, 2026, the average yearly pay for search engine optimization specialist in Delaware is $67,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,000.00 and $75,100.00 per year, depending on experience, location, and employer.

What is a search engine optimization specialist?

A Search Engine Optimization (SEO) Specialist works to positively manipulate the way search engine web crawlers view a website. As an SEO specialist, your responsibilities include changing the layout, copy, and content of the site, and discovering new avenues through which to help your client rank. You determine the most profitable search keywords to target, organically weaving them into your client’s web content. You may also need search engine marketing (SEM) skills, as keywords are integral to this marketing avenue.

What does a search engine optimization specialist do?

A Search Engine Optimization (SEO) Specialist is responsible for improving a website's visibility in search engine results pages (SERPs) by optimizing content, technical site structure, and implementing strategies to increase organic traffic. They conduct keyword research, analyze competitors, perform site audits, and recommend on-page and off-page techniques to boost rankings. SEO Specialists also monitor performance using analytics tools and adapt strategies to align with search engine algorithm updates, helping businesses reach more potential customers online.

What are the key skills and qualifications needed to thrive as a search engine optimization specialist, and why are they important?

To thrive as a Search Engine Optimization Specialist, you need expertise in keyword research, content optimization, on-page and off-page SEO strategies, typically backed by a relevant degree or digital marketing certification. Familiarity with SEO tools such as Google Analytics, SEMrush, Moz, and content management systems like WordPress is essential. Strong analytical thinking, attention to detail, and effective communication make someone stand out in this position. These skills are crucial for improving website rankings, driving organic traffic, and achieving measurable business growth.

How does a search engine optimization specialist typically collaborate with content creators and web developers?

A Search Engine Optimization (SEO) Specialist frequently works alongside content creators to ensure that written material is optimized for target keywords, user intent, and search engine guidelines. They also collaborate closely with web developers to implement technical SEO recommendations, such as improving site speed, mobile responsiveness, and structured data markup. Effective communication and teamwork are crucial, as aligning SEO strategies with content and technical teams helps maximize organic traffic growth and overall website performance.

What is the difference between Search Engine Optimization Specialist vs Content Marketing Specialist?

AspectSearch Engine Optimization SpecialistContent Marketing Specialist
Primary FocusOptimizing website content for search engines to improve rankingsCreating and distributing valuable content to attract and engage audiences
Skills & CertificationsSEO tools, analytics, keyword research, certifications like Google AnalyticsContent creation, copywriting, social media, content management systems
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketing departmentsMarketing teams, content agencies, in-house content departments
Industry UsageCommonly employed in digital marketing and SEO campaignsUsed across marketing, branding, and digital content strategies

The main difference is that Search Engine Optimization Specialists focus on improving website visibility through search engine rankings, while Content Marketing Specialists concentrate on creating engaging content to attract and retain audiences. Both roles often collaborate but serve distinct functions within digital marketing strategies.

How do you become a search engine optimization specialist?

To become a search engine optimization (SEO) specialist, you typically need a background in marketing, communications, or computer science, along with knowledge of SEO tools like Google Analytics and SEMrush. Gaining experience through internships, certifications such as Google Analytics or HubSpot, and staying updated on industry best practices are important steps in building a career in SEO.

Is it hard to get a job in search engine optimization specialist?

Landing a position as a search engine optimization (SEO) specialist can be competitive but achievable with relevant skills such as keyword research, analytics, and familiarity with tools like Google Analytics and SEMrush. Building a strong portfolio, gaining certifications, and staying updated on industry trends can improve job prospects in this field.
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For Search Engine Optimization Specialist jobs in Delaware, the most frequently searched job titles are:

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The top searched job categories for Search Engine Optimization Specialist jobs in Delaware are:

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Search Engine Optimization Specialist jobs near you
Infographic showing various Search Engine Optimization Specialist job openings in Delaware as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 77% Physical, 3% Hybrid, and 20% Remote job distribution, with an average salary of $67,446 per year, or $32.4 per hour.

Entry Level Digital Marketer

Nextiny

Seaford, DE • On-site

Full-time

Re-posted 15 days ago

Job description

We are looking for an entry-level Digital Marketer to join our team. No prior marketing experience is necessary—we are happy to teach the necessary skills to help you succeed. This role is perfect for someone who is curious, detail-oriented, and enthusiastic about the digital marketing industry.

What You’ll Do

  • Assist in the development and execution of digital marketing strategies for clients.
  • Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media tools.
  • Conduct keyword research, optimize website content, and assist with SEO strategies.
  • Create and schedule engaging content for blogs, emails, and social media.
  • Analyze campaign performance and provide data-driven insights to improve marketing efforts.
  • Collaborate with the team to brainstorm creative ideas for client campaigns.
  • Stay up to date with the latest digital marketing trends and best practices.

What We’re Looking For

  • Bachelor’s degree in marketing, communications, business, or a related field 
  • A strong desire to learn and grow in digital marketing.
  • Excellent written and verbal communication skills.
  • A detail-oriented and organized mindset.
  • Ability to work both independently and collaboratively within a team.
  • Basic knowledge of digital marketing concepts is a plus but not required.

Why Join Us?

  • Hands-on training and mentorship in digital marketing.
  • Opportunities to grow within the company.
  • A supportive and collaborative team environment.
  • Exciting projects and a chance to make an impact.

If you’re excited about starting a career in digital marketing and want to be part of a team that values growth and learning, we encourage you to apply! All candidates must be Florida residents.

Apply