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Digital Optimization Specialist Jobs (NOW HIRING)

University of Utah

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Digital SEO Specialist

Salt Lake City, UT

Digital SEO Specialist Job Summary As an SEO Specialist, you will play a pivotal role on the University of Utah Marketing and Communication's Digital Team, serving as the subject matter expert ...

Coma Coffee Roasters

SEO Specialist

Houston, TX · On-site

As an SEO Specialist, you will be responsible for optimizing our website's visibility and organic ... Relevant certifications or degrees in digital marketing or related fields are a plus. #J-18808 ...

Apex Systems

SEO Specialist

Detroit, MI

Apex also offers recruitment solutions for other select professional skills and workforce needs Automotive Digital Marketing firm seeking an SEO Specialist II. The SEO Specialist II develops and ...

Pacific

SEO Specialist

San Diego, CA · On-site

We are a digital media company that delivers conversion-focused content & marketing solutions and we are looking for a knowledgeable SEO Specialist to support our SEO Managers and clients. The SEO ...

Nfinity Athletic

SEO Specialist

Atlanta, GA

Are you a seasoned SEO specialist with over 10 years of experience? Do you thrive in crowded ... dominate the digital space. Responsibilities: * SEO Strategy Development: Design and implement ...

INTERNATIONAL HIGHLIGHT LLC

SEO Specialist

Dedham, MA · On-site

$18 - $22/hr

Job Summary We are seeking an SEO Specialist to help improve our online visibility, increase ... Detail-oriented with a passion for digital marketing. * Bachelor's degree in Marketing ...

Nfinity Athletic

SEO Specialist

Atlanta, GA · On-site

Are you a seasoned SEO specialist with over 10 years of experience? Do you thrive in crowded ... dominate the digital space. Responsibilities: * SEO Strategy Development: Design and implement ...

Plantemoran

Search Optimization Specialist

Detroit, MI · On-site

Optimize web and digital content for on-page SEO (titles, metadata, structure, schema); provide guidance for off-page optimization including backlinks, PR alignment, and authority signals * Ensure ...

Nfinity Athletic

SEO Specialist

Atlanta, GA · On-site

Are you a seasoned SEO specialist with over 10 years of experience? Do you thrive in crowded ... dominate the digital space. Responsibilities: * SEO Strategy Development: Design and implement ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

SEO Specialist Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about search, data, and digital growth. We want to hear from you if you have a strong understanding of ...

Pacific

SEO Specialist

San Diego, CA · On-site

We are a digital media company that delivers conversion-focused content & marketing solutions and we are looking for a knowledgeable SEO Specialist to support our SEO Managers and clients. The SEO ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

$70K/yr

SEO Specialist Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about search, data, and digital growth. We want to hear from you if you have a strong understanding of ...

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Digital Optimization Specialist information

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$31K

$78.5K

$117K

How much do digital optimization specialist jobs pay per year?

As of Sep 14, 2026, the average yearly pay for digital optimization specialist in the United States is $78,520.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $116,500.00 per year, depending on experience, location, and employer.

What is a digital optimization specialist?

A Digital Optimization Specialist is a professional who analyzes and improves digital experiences, such as websites, apps, and online campaigns, to increase user engagement and achieve business goals. They use data-driven methods like A/B testing, analytics, and user feedback to identify areas for improvement. Their work often involves collaborating with marketing, design, and development teams to implement and measure changes that enhance conversion rates, user satisfaction, and overall digital performance.

What are the key skills and qualifications needed to thrive as a digital optimization specialist?

To thrive as a Digital Optimization Specialist, you need a strong understanding of digital marketing, data analysis, and user experience principles, often supported by a degree in marketing, business, or a related field. Familiarity with tools like Google Analytics, A/B testing platforms, and tag management systems, as well as relevant certifications (e.g., Google Analytics Individual Qualification), is typically required. Analytical thinking, creativity, and effective communication help professionals identify opportunities for improvement and collaborate with cross-functional teams. These skills ensure effective optimization strategies that drive measurable results and enhance digital performance.

How does a digital optimization specialist typically collaborate with marketing and development teams to improve website performance?

Digital Optimization Specialists often work closely with both marketing and web development teams to implement data-driven changes that enhance website performance and user experience. They frequently analyze user behavior and conversion data, then communicate insights and recommendations to marketers for campaign adjustments and to developers for technical updates. Regular cross-functional meetings and project management tools are used to align on goals, coordinate A/B testing, and ensure smooth deployment of optimizations. This collaborative approach helps ensure that improvements are both user-centric and technically feasible.

What is the difference between Digital Optimization Specialist vs Digital Marketing Analyst?

AspectDigital Optimization SpecialistDigital Marketing Analyst
Primary FocusImproving website and user experience through A/B testing, conversion rate optimization, and UX enhancementsAnalyzing marketing data to assess campaign performance and market trends
Skills & CertificationsAnalytics tools (Google Analytics), CRO techniques, UX principlesData analysis, marketing metrics, SEO/SEM knowledge
Work EnvironmentCollaborates with UX/UI teams, developers, and marketersWorks with marketing teams, data teams, and clients
Industry UsageCommon in e-commerce, SaaS, and digital agenciesPrevalent in marketing agencies, corporate marketing departments

While both roles involve data analysis, the Digital Optimization Specialist primarily focuses on website performance and user experience improvements, whereas the Digital Marketing Analyst concentrates on evaluating marketing campaigns and market data. Understanding these distinctions helps in choosing the right career path or hiring focus.

More about Digital Optimization Specialist jobs

What are popular job titles related to Digital Optimization Specialist jobs?

For Digital Optimization Specialist jobs, the most frequently searched job titles are:

Digital Optimization Specialist jobs near you
Infographic showing various Digital Optimization Specialist job openings in the United States as of September 2026, with employment types broken down into 78% Full Time, 20% Part Time, and 2% Contract. Highlights an 77% Physical, 2% Hybrid, and 21% Remote job distribution, with an average salary of $78,520 per year, or $37.8 per hour.

Digital SEO Specialist

Salt Lake City, UT

University of Utah
Colleges, Universities, and Professional Schools • 10K+ employees
Learn more about University of Utahexternal

Full-time

Posted 4 days ago

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University Of Utah rating

6.9

Company rating: 6.9 out of 10

Based on 161 frontline employees who took The Breakroom Quiz

Job description


Digital SEO Specialist
Job Summary
As an SEO Specialist, you will play a pivotal role on the University of Utah Marketing and Communication's Digital Team, serving as the subject matter expert driving organic search visibility, technical site performance, and content discoverability across our university's web ecosystem. Reporting directly to the Associate Director of Digital Research and Operations, you will work in direct, daily partnership on strategic search initiatives-aligning search engine optimization with broader marketing, web accessibility, and digital governance goals.
This role requires a balance of technical execution, SEO strategy and analytical insight. We are looking for a collaborative, proactive professional with strong hands-on SEO experience who thrives on solving technical web challenges and elevating university digital experiences.
Learn more about the great benefits of working for University of Utah: benefits.utah.edu
Responsibilities
Key Responsibilities:
  • Strategic Collaboration: Work in close, daily partnership with the Associate Director of Digital Research and Operations and the digital research team across all core SEO initiatives, establishing search performance benchmarks and aligning optimization efforts with university digital goals.
  • Digital Campaign & SEO Synergy Reporting: Partner with content strategy and research teams to analyze and report on organic search results, landing page performance, and organic traffic impact driven by high-traffic digital advertising campaigns.
  • Technical SEO & Site Hygiene: Conduct regular technical site audits across large-scale university web properties to identify and resolve issues related to crawlability, indexability, site speed, mobile usability, canonicalization, site architecture, and structured data.
  • Keyword & Content Optimization: Perform comprehensive keyword research and intent analysis to guide content creators, web managers, and research teams. Optimize metadata, headings, on-page copy, and internal linking structures to maximize organic visibility.
  • Search Analytics & Optimization: Track, analyze, and report on organic search performance, keyword rankings, backlink profiles, and conversion funnels using Google Analytics (GA4), Search Console, and enterprise SEO software.
  • A/B Testing & Search Experimentation: Design and execute SEO experiments, testing title tags, meta descriptions, and structural layout changes to improve click-through rates (CTR) and user engagement.
  • Branded Dashboard Development: Collaborate directly with the research team to design, build, and maintain branded, campus-partner-facing dashboards in Looker Studio and Tableau, ensuring data visualizations follow university brand standards and UI/UX best practices.
  • SEO & Accessibility Integration: Collaborate with web and content teams to ensure on-page SEO strategies align seamlessly with digital accessibility standards (WCAG 2.1 Level AA) and core web vitals.


Minimum Qualifications
EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).
Search Engine Optimization Specialist, III: Requires a bachelor's (or equivalency) + 6 years or a master's (or equivalency) + 4 years of directly related work experience.
Preferences
Qualifications & Experience:
  • Education: Bachelor's degree in Marketing, Communications, Computer Science, Information Design, Information Systems, or a related field
  • SEO Experience: Experience in technical and on-page search engine optimization, with a proven track record of managing enterprise or multi-domain web environments. Higher education or agency experience is strongly preferred.


Technical Stack:
  • SEO Tools: Expertise in SEO and GEO tools such as Ahrefs, SEMrush, Google Search Console, and Google Trends.
  • Analytics, BI & Campaign Tracking: Hands-on experience with Google Analytics (GA4), Webmaster Tools, and tracking SEO impact for high-traffic paid digital media campaigns.
  • Dashboard Design & Branding: Experience creating branded data visualizations and dashboards (Looker Studio, Tableau) with strong design principles and brand alignment.
  • CMS & Web Standards: Proficiency with WordPress (including SEO plugins like Yoast), HTML/CSS, basic JavaScript understanding, and structured data implementation.
  • Accessibility & Operations: Working knowledge of digital accessibility guidelines (WCAG) and project management platforms.

Key Traits We're Looking For:
  • Fast & Careful: You pay close attention to details while responding quickly to user needs.
  • Curious: You love to learn and are always looking for ways to refine your craft.
  • Proactive: You take charge. You don't wait for problems to happen; you actively hunt for solutions.
  • Resilient: You keep your cool and handle high-pressure situations with patience and a calm attitude.
  • Collaborative: You are a true team player who understands that we're stronger when we work together.
  • Humble: You're open to listening, receiving constructive feedback, and changing course with ease.

Special Instructions
Requisition Number: PRN46138B
Full Time or Part Time? Full Time
Work Schedule Summary: Monday through Friday, 9:00 - 5:00 pm
Department: 00339 - Marketing & Communications
Location: Campus
Pay Rate Range: $68,000 - $78,000
Close Date: 11/26/2026
Open Until Filled:
To apply, visit https://apptrkr.com/9813551"">https://utah.peopleadmin.com/postings/208900
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About University of Utah

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The University of Utah is the state’s flagship institution of higher education, with 18 schools and colleges, more than 100 undergraduate majors and graduate programs, and an enrollment of more than 38,000 students. It is a member of the Association of American Universities—an invitation-only, prestigious group of 71 leading research institutions. The U is advancing a new national model for higher education that delivers societal impact through education, research, health care, and community service, while making social, economic, and cultural contributions that improve lives across Utah and around the world.

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Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Salt Lake City, UT, US

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