ZipRecruiter

Log In

1

Digital Optimization Specialist Jobs (NOW HIRING)

LeafHome

Digital Optimization Specialist

S. and Canada, with continued expansion Position Summary The Digital Optimization Analyst is responsible for driving website experimentation and optimization initiatives across the organization ...

The Moran Group

SEO Specialist

Baton Rouge, LA · On-site +1

$45K - $55K/yr

Digital About The Moran Group The Moran Group is a full-service advertising agency specializing in ... Reporting to the SEO Manager, the SEO Specialist will be part of a collaborative SEO team that ...

The Moran Group

SEO Specialist

New Orleans, LA · On-site +1

$45K - $55K/yr

Digital About The Moran Group The Moran Group is a full-service advertising agency specializing in ... Reporting to the SEO Manager, the SEO Specialist will be part of a collaborative SEO team that ...

Pacific

SEO Specialist

San Diego, CA · On-site

We are a digital media company that delivers conversion-focused content & marketing solutions and we are looking for a knowledgeable SEO Specialist to support our SEO Managers and clients. The SEO ...

Nfinity Athletic

SEO Specialist

Atlanta, GA · On-site

Are you a seasoned SEO specialist with over 10 years of experience? Do you thrive in crowded ... dominate the digital space. Responsibilities: * SEO Strategy Development: Design and implement ...

Americaneagle.com

SEO Specialist

Des Plaines, IL · On-site

$60K - $80K/yr

Americaneagle.com is a family-owned web design, development, and digital marketing agency with a ... The SEO Specialist's primary function is to facilitate the day-to-day execution of organic search ...

Nfinity Athletic

SEO Specialist

Atlanta, GA · On-site

Are you a seasoned SEO specialist with over 10 years of experience? Do you thrive in crowded ... dominate the digital space. Responsibilities: * SEO Strategy Development: Design and implement ...

Pacific

SEO Specialist

San Diego, CA

We are a digital media company that delivers conversion-focused content & marketing solutions and we are looking for a knowledgeable SEO Specialist to support our SEO Managers and clients. The SEO ...

Apex Systems

SEO Specialist

Detroit, MI · On-site

Apex also offers recruitment solutions for other select professional skills and workforce needs Automotive Digital Marketing firm seeking an SEO Specialist II. The SEO Specialist II develops and ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

$70K/yr

SEO Specialist Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about search, data, and digital growth. We want to hear from you if you have a strong understanding of ...

INTERNATIONAL HIGHLIGHT LLC

SEO Specialist

Dedham, MA · On-site

$18 - $22/hr

Job Summary We are seeking an SEO Specialist to help improve our online visibility, increase ... Detail-oriented with a passion for digital marketing. * Bachelor's degree in Marketing ...

Nfinity Athletic

SEO Specialist

Atlanta, GA

Are you a seasoned SEO specialist with over 10 years of experience? Do you thrive in crowded ... dominate the digital space. Responsibilities: * SEO Strategy Development: Design and implement ...

next page

Showing results 1-20

All JobsBusiness JobsMarketing JobsDigital Optimization Specialist Jobs

Digital Optimization Specialist information

See salary details

$31K

$78.5K

$117K

How much do digital optimization specialist jobs pay per year?

As of Aug 23, 2026, the average yearly pay for digital optimization specialist in the United States is $78,520.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $116,500.00 per year, depending on experience, location, and employer.

What is a digital optimization specialist?

A Digital Optimization Specialist is a professional who analyzes and improves digital experiences, such as websites, apps, and online campaigns, to increase user engagement and achieve business goals. They use data-driven methods like A/B testing, analytics, and user feedback to identify areas for improvement. Their work often involves collaborating with marketing, design, and development teams to implement and measure changes that enhance conversion rates, user satisfaction, and overall digital performance.

What are the key skills and qualifications needed to thrive as a digital optimization specialist?

To thrive as a Digital Optimization Specialist, you need a strong understanding of digital marketing, data analysis, and user experience principles, often supported by a degree in marketing, business, or a related field. Familiarity with tools like Google Analytics, A/B testing platforms, and tag management systems, as well as relevant certifications (e.g., Google Analytics Individual Qualification), is typically required. Analytical thinking, creativity, and effective communication help professionals identify opportunities for improvement and collaborate with cross-functional teams. These skills ensure effective optimization strategies that drive measurable results and enhance digital performance.

How does a digital optimization specialist typically collaborate with marketing and development teams to improve website performance?

Digital Optimization Specialists often work closely with both marketing and web development teams to implement data-driven changes that enhance website performance and user experience. They frequently analyze user behavior and conversion data, then communicate insights and recommendations to marketers for campaign adjustments and to developers for technical updates. Regular cross-functional meetings and project management tools are used to align on goals, coordinate A/B testing, and ensure smooth deployment of optimizations. This collaborative approach helps ensure that improvements are both user-centric and technically feasible.

What is the difference between Digital Optimization Specialist vs Digital Marketing Analyst?

AspectDigital Optimization SpecialistDigital Marketing Analyst
Primary FocusImproving website and user experience through A/B testing, conversion rate optimization, and UX enhancementsAnalyzing marketing data to assess campaign performance and market trends
Skills & CertificationsAnalytics tools (Google Analytics), CRO techniques, UX principlesData analysis, marketing metrics, SEO/SEM knowledge
Work EnvironmentCollaborates with UX/UI teams, developers, and marketersWorks with marketing teams, data teams, and clients
Industry UsageCommon in e-commerce, SaaS, and digital agenciesPrevalent in marketing agencies, corporate marketing departments

While both roles involve data analysis, the Digital Optimization Specialist primarily focuses on website performance and user experience improvements, whereas the Digital Marketing Analyst concentrates on evaluating marketing campaigns and market data. Understanding these distinctions helps in choosing the right career path or hiring focus.

More about Digital Optimization Specialist jobs

What job categories do people searching Digital Optimization Specialist jobs look for?

The top searched job categories for Digital Optimization Specialist jobs are:

Digital Optimization Specialist jobs near you
Infographic showing various Digital Optimization Specialist job openings in the United States as of August 2026, with employment types broken down into 85% Full Time, 11% Part Time, 1% Temporary, and 3% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $78,520 per year, or $37.8 per hour.

Digital Optimization Specialist

LeafHome

Remote

Other

Medical, Dental, Vision, Retirement, PTO

Posted 23 days ago

Job description

About Leaf Home
At Leaf Home, we are powered by people on a single mission to make homeownership easy. We've crafted a team of the very best to ensure we make a difference by winning every day. In addition to serving our customers, Leaf Home strives to build a welcoming and inclusive workplace. We are proud to be a certified Great Place to Work® as well as a multi-year recipient of Top Workplaces recognition.
From competitive medical benefits to people-focused committees like the Women's Committee, Diversity & Inclusion Committee, and VetConnect, we are dedicated to making Leaf Home a workplace where you can win every day. Come grow your career with us.
Why Leaf Home
  • We Win - Being driven every day to win is who we are
  • People Powered - Recognized as a top Ohio and U.S. workplace by Great Place to Work®, Energage, and more
  • Family Feel with Enterprise-Level Resources - You are important to us, and we've built a culture you'll love
  • Support - Inclusion, sustainability, and reliability surround everything we do
  • Personal Growth - Dedicated to providing resources and encouragement for employee growth
  • Mobility - Locations throughout the U.S. and Canada, with continued expansion

Position Summary
The Digital Optimization Analyst is responsible for driving website experimentation and optimization initiatives across the organization's emerging business lines. This role partners closely with Marketing, UX, Engineering, and Analytics to identify opportunities, execute A/B tests, analyze customer behavior, and deliver measurable improvements in digital conversion, lead generation, and customer experience.
Essential Duties and Responsibilities:
  • Develop, prioritize, and maintain a roadmap of conversion rate optimization initiatives, including A/B and multivariate testing opportunities aligned with business objectives.
  • Execute website experiments from planning through implementation, partnering with UX, Engineering, Marketing, and Analytics teams to ensure successful delivery.
  • Analyze website performance, customer behavior, funnel metrics, and experiment results to identify optimization opportunities and recommend future testing strategies.
  • • Communicate experimentation results, key insights, and recommendations to business stakeholders through regular reporting and presentations, while contributing to a scalable experimentation framework.

Required Education and Experience:
  • Bachelor's degree or a combination of education, training, and experience.
  • 2 to 3 years of experience in Product Management, Conversion Rate Optimization (CRO), Business Analysis, User Experience (UX), Data Analytics, or a related discipline.
  • Strong analytical and problem-solving skills with experience using SQL, Microsoft Excel/Google Sheets, Tableau (or similar business intelligence tools), and behavioral analytics platforms to analyze data and drive optimization decisions.
  • Working knowledge of WordPress content management systems and basic proficiency with Figma or similar design collaboration tools.
  • Excellent written, verbal, and presentation communication skills with the ability to effectively communicate insights and recommendations to cross-functional stakeholders.
  • Demonstrated ability to manage multiple priorities in a fast-paced environment while maintaining strong attention to detail and delivering measurable business results.
  • Proficiency using Microsoft Office Suite.
  • Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications:
  • Experience managing website experimentation or digital optimization programs.
  • Experience with A/B testing platforms such as Optimizely, VWO, Adobe Target, or similar tools.
  • Familiarity with Google Analytics (GA4) and digital performance measurement.
  • Experience supporting lead generation or performance marketing initiatives and understanding of statistical significance and experimentation best practices.

Travel Requirements:
  • Occasional overnight travel is required (1-10%).

Overtime/Additional Hours Requirements:
  • Additional non-standard hours may be required (exempt).
  • Occasional evening or weekend work may be required to support website releases, testing schedules, or critical business initiatives.

Physical Requirements:
  • Normal Office Environment

Are We Your Company?
Focused on Growth Leaf Home is dominating the home improvement industry as we continue to grow. We work hard and play harder. With offices across the U.S. and Canada, our diverse team spans marketing, sales, installation, and service. We are committed to employee growth through:
  • Innovating, Always - Providing cutting-edge solutions for employees and customers
  • Partnering with Our Customers - Building trusted relationships at the core of everything we do
  • Empowering Employees - Creating opportunities for growth and success in a supportive environment
  • Supporting Our Communities - Giving back to the places our customers and employees call home

What We Offer
  • Industry-leading compensation package
  • Competitive medical, dental, and vision benefits after 60 days
  • Retirement savings plan with company match
  • Paid parental leave and generous paid time off programs
  • On-campus fitness programs and meal delivery services
  • Comprehensive health, wellbeing, financial wellness, and childcare benefits
  • Opportunities for growth and advancement

Additional Perks
  • Employee assistance program with 24/7 legal, financial, and counseling support
  • Employee discount marketplace with thousands of savings options
  • Flexible Gym membership
  • Employee resource groups, including VetConnect and the Women's Committee

Awards and Recognition
Leaf Home has been recognized as a top workplace by The Plain Dealer, is a multi-year recipient of Top Workplaces USA by Energage, and is Great Place to Work® Certified™. Additional recognitions include:
  • Remodeling 550 list placements
  • Qualified Remodeler Top 500 rankings
  • Smart Culture Awards for employee-focused culture
  • Inc. 5000 and Inc. 5000 Regionals: Midwest growth recognition

For a full list of awards, visit www.leafhome.com/press/.
Diversity and Equal Opportunity
Leaf Home is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Employment decisions are made without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, genetic information, veteran status, or disability, in accordance with applicable law.
Americans with Disabilities Act Statement and Contact
Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to adarecruiting@leafhome.com.

Apply