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Digital Optimization Specialist Jobs (NOW HIRING)

Pacific

SEO Specialist

San Diego, CA · On-site

We are a digital media company that delivers conversion-focused content & marketing solutions and we are looking for a knowledgeable SEO Specialist to support our SEO Managers and clients. The SEO ...

Pacific

SEO Specialist

San Diego, CA

We are a digital media company that delivers conversion-focused content & marketing solutions and we are looking for a knowledgeable SEO Specialist to support our SEO Managers and clients. The SEO ...

Nfinity Athletic

SEO Specialist

Atlanta, GA · On-site

Are you a seasoned SEO specialist with over 10 years of experience? Do you thrive in crowded ... dominate the digital space. Responsibilities: * SEO Strategy Development: Design and implement ...

Nfinity Athletic

SEO Specialist

Atlanta, GA · On-site

Are you a seasoned SEO specialist with over 10 years of experience? Do you thrive in crowded ... dominate the digital space. Responsibilities: * SEO Strategy Development: Design and implement ...

Americaneagle.com

SEO Specialist

Des Plaines, IL · On-site

$60K - $80K/yr

Americaneagle.com is a family-owned web design, development, and digital marketing agency with a ... The SEO Specialist's primary function is to facilitate the day-to-day execution of organic search ...

Nfinity Athletic

SEO Specialist

Atlanta, GA

Are you a seasoned SEO specialist with over 10 years of experience? Do you thrive in crowded ... dominate the digital space. Responsibilities: * SEO Strategy Development: Design and implement ...

Apex Systems

SEO Specialist

Detroit, MI

Apex also offers recruitment solutions for other select professional skills and workforce needs Automotive Digital Marketing firm seeking an SEO Specialist II. The SEO Specialist II develops and ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

Salary: $70000 SEO Specialist Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about search, data, and digital growth. We want to hear from you if you have a strong ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

SEO Specialist Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about search, data, and digital growth. We want to hear from you if you have a strong understanding of ...

INTERNATIONAL HIGHLIGHT LLC

SEO Specialist

Dedham, MA · On-site +1

$18 - $22/hr

Job Summary We are seeking an SEO Specialist to help improve our online visibility, increase ... Detail-oriented with a passion for digital marketing. * Bachelor's degree in Marketing ...

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All JobsDigital Optimization Specialist Jobs

Digital Optimization Specialist information

See salary details

$31K

$78.5K

$117K

How much do digital optimization specialist jobs pay per year?

As of Jun 16, 2026, the average yearly pay for digital optimization specialist in the United States is $78,520.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $116,500.00 per year, depending on experience, location, and employer.

What does an optimization specialist do?

An optimization specialist analyzes digital marketing campaigns, websites, or online content to improve performance metrics such as traffic, conversions, and engagement. They use tools like Google Analytics and A/B testing to identify areas for improvement and implement strategies to enhance overall effectiveness.

Is SEO a difficult job?

As a Digital Optimization Specialist, SEO can be challenging due to the need to stay updated with search engine algorithms, analyze data, and develop effective strategies. Success often requires technical skills, content knowledge, and familiarity with tools like Google Analytics and keyword research software. The difficulty varies based on experience and the complexity of the projects involved.

What is the difference between Digital Optimization Specialist vs Digital Marketing Analyst?

AspectDigital Optimization SpecialistDigital Marketing Analyst
Primary FocusImproving website and user experience through A/B testing, conversion rate optimization, and UX enhancementsAnalyzing marketing data to assess campaign performance and market trends
Skills & CertificationsAnalytics tools (Google Analytics), CRO techniques, UX principlesData analysis, marketing metrics, SEO/SEM knowledge
Work EnvironmentCollaborates with UX/UI teams, developers, and marketersWorks with marketing teams, data teams, and clients
Industry UsageCommon in e-commerce, SaaS, and digital agenciesPrevalent in marketing agencies, corporate marketing departments

While both roles involve data analysis, the Digital Optimization Specialist primarily focuses on website performance and user experience improvements, whereas the Digital Marketing Analyst concentrates on evaluating marketing campaigns and market data. Understanding these distinctions helps in choosing the right career path or hiring focus.

Is SEO a high paying job?

As a Digital Optimization Specialist, salaries for SEO roles vary based on experience, location, and industry, but they are generally competitive within digital marketing fields. Entry-level positions may start lower, while experienced professionals with skills in analytics, keyword research, and tools like Google Analytics tend to earn higher salaries, often supplemented by bonuses or performance-based incentives.

How does a Digital Optimization Specialist typically collaborate with marketing and development teams to improve website performance?

Digital Optimization Specialists often work closely with both marketing and web development teams to implement data-driven changes that enhance website performance and user experience. They frequently analyze user behavior and conversion data, then communicate insights and recommendations to marketers for campaign adjustments and to developers for technical updates. Regular cross-functional meetings and project management tools are used to align on goals, coordinate A/B testing, and ensure smooth deployment of optimizations. This collaborative approach helps ensure that improvements are both user-centric and technically feasible.

What is a Digital Optimization Specialist?

A Digital Optimization Specialist is a professional who analyzes and improves digital experiences, such as websites, apps, and online campaigns, to increase user engagement and achieve business goals. They use data-driven methods like A/B testing, analytics, and user feedback to identify areas for improvement. Their work often involves collaborating with marketing, design, and development teams to implement and measure changes that enhance conversion rates, user satisfaction, and overall digital performance.

What does a digital optimisation specialist do?

A digital optimisation specialist analyzes and improves digital marketing campaigns, websites, and user experiences to increase engagement and conversions. They use tools like analytics platforms and A/B testing to identify areas for enhancement and implement data-driven strategies. Strong analytical skills and knowledge of digital tools are essential for this role.

What are the key skills and qualifications needed to thrive as a Digital Optimization Specialist, and why are they important?

To thrive as a Digital Optimization Specialist, you need a strong understanding of digital marketing, data analysis, and user experience principles, often supported by a degree in marketing, business, or a related field. Familiarity with tools like Google Analytics, A/B testing platforms, and tag management systems, as well as relevant certifications (e.g., Google Analytics Individual Qualification), is typically required. Analytical thinking, creativity, and effective communication help professionals identify opportunities for improvement and collaborate with cross-functional teams. These skills ensure effective optimization strategies that drive measurable results and enhance digital performance.
More about Digital Optimization Specialist jobs
What job categories do people searching Digital Optimization Specialist jobs look for? The top searched job categories for Digital Optimization Specialist jobs are:
Digital Optimization Specialist jobs near you
Infographic showing various Digital Optimization Specialist job openings in the United States as of June 2026, with employment types broken down into 92% Full Time, 4% Part Time, and 4% Contract. Highlights an 55% In-person, 4% Hybrid, and 41% Remote job distribution, with an average salary of $78,520 per year, or $37.8 per hour.

Digital Optimization Specialist

Weiss Technik North America, Inc.

Cincinnati, OH • On-site

Full-time

Posted 26 days ago

Job description

Location: Cincinnati, OH (Sharonville)

Onsite, Hybrid after approx. 3-month of successful training


Job Purpose

Weiss Technik North America is the world’s largest manufacturer of environmental test chambers focused on technology and innovation. We serve the market with three product brands: Weiss Technik, Cincinnati Sub-Zero (CSZ), and Dynavac. Weiss Technik is part of the Schunk Group, a globally active technology group with over 10,000 employees across 26 countries.

If you want to be part of an organization that helps companies test next-generation technologies, improving the safety and reliability of the products we count on every day, then this is the place for you. Be part of a global, growing company, join our valued team, develop your talents, and make a difference every day.

The Digital Optimization Specialist owns the strategy, execution, and optimization of the company’s digital presence. This role blends web design, UX leadership, SEO, generative engine optimization, answer engine optimization, and marketing automation with hands-on management of multiple CMS platforms, including WordPress and DNN. The ideal candidate is a hybrid marketer–technologist who can build, optimize, and scale digital experiences that drive measurable growth across both traditional search engines and emerging AI-driven discovery

Authority Statement

The Job Title listed empowers the Incumbent with the authority to execute all duties and responsibilities listed below. In the event of a conflict of authority, the Incumbent shall elevate to direct supervisor for resolution.


Duties and Responsibilities
  • Direct the design, development, and maintenance of all company websites, ensuring a high-performance, secure, and brand-consistent digital presence. Own the end‑to‑end website UX, including navigation, mobile responsiveness, content structure, and interaction.
  • Create, publish, and continuously refresh website content that drives engagement and conversions.
  • Develop and execute SEO initiatives, including technical audits, keyword mapping, on‑page optimization, schema markup, and strategic backlink acquisition.
  • Create and carry out Generative Engine Optimization (GEO) strategies to strengthen brand visibility across AI‑driven platforms like ChatGPT, Gemini, and Perplexity.
  • Implement Answer Engine Optimization (AEO) practices to capture featured snippets, direct answers, and AI‑generated summaries.
  • Lead and build HubSpot marketing automation, using sophisticated workflows, lead scoring models, and segmented nurture programs.
  • Collaborate with agency partners to manage and refine paid and organic campaigns, ensuring maximum ROI and conversion efficiency.
  • Partner cross-functionally with Content, Product, and Sales teams to align digital campaign messaging with broader business objectives.
  • Analyze performance data and translate insights into actionable recommendations using analytics platforms and KPI reporting.


Qualifications
  • Bachelor’s degree in Marketing, Communications, Computer Science, or a related field, with 3–5+ years of hands-on experience in digital marketing.
  • Exceptional written and verbal communication skills, with experience creating high‑quality web content and collaborating effectively with cross‑functional teams and external partners.
  • Demonstrated success managing websites and driving conversion growth through technical SEO, schema markup, and emerging practices in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
  • Proficient with CMS platforms, including WordPress and DNN (DotNetNuke), with the ability to troubleshoot, update, and optimize site performance.
  • HubSpot expertise, with hands‑on experience building complex workflows, optimizing lead scoring models.
  • Strong working knowledge of HTML/CSS, mobile‑responsive design, and analytics platforms, including Google Analytics 4 (GA4), Google Search Console, and leading SEO/SEM/AI tracking tools.
  • Proven ability to leverage AI‑driven tools (e.g., ChatGPT, Gemini, Perplexity) for content optimization, insights generation, and performance analysis.


Working Conditions*

Mostly stationary work with occasional movement throughout facilities to access files, chambers, office machinery, etc. Frequently lifting and carrying up to 10 lbs. and occasionally lifting up to 50 lbs. Use of hands to hold, lift and handle materials. Occasional climbing, bending and squatting.


Direct Reports: NOExempt/Full Time/40 hours a week