ZipRecruiter

Log In

1

Digital Optimization Specialist Jobs (NOW HIRING)

TransPerfect

SEO Specialist

Denver, CO · On-site

They work alongside Sales to pitch digital marketing services and data-driven strategies to ... The SEO Specialist is strategic and data-driven, commercially minded and client-focused. They find ...

Popplr and Co

SEO Specialist

Atlanta, GA · On-site

... SEO Specialist with excellent analytical skills and experience in a wide range of marketing ... Transmit relevant trends, ideas, data, and other knowledge of digital marketing to clients and ...

TransPerfect

SEO Specialist

Milwaukee, WI · Remote

They work alongside Sales to pitch digital marketing services and data-driven strategies to ... The SEO Specialist is strategic and data-driven, commercially minded and client-focused. They find ...

TransPerfect

SEO Specialist

San Juan, PR · On-site

They work alongside Sales to pitch digital marketing services and data-driven strategies to ... The SEO Specialist is strategic and data-driven, commercially minded and client-focused. They find ...

TransPerfect

SEO Specialist

Philadelphia, PA · Remote

They work alongside Sales to pitch digital marketing services and data-driven strategies to ... The SEO Specialist is strategic and data-driven, commercially minded and client-focused. They find ...

TransPerfect

SEO Specialist

Boston, MA · Remote

They work alongside Sales to pitch digital marketing services and data-driven strategies to ... The SEO Specialist is strategic and data-driven, commercially minded and client-focused. They find ...

Consensus Cloud Solutions

SEO Specialist

Consensus Cloud Solutions is a publicly traded, leading digital cloud fax and interoperability ... The SEO Specialist is responsible for driving organic growth and improving the visibility ...

Americaneagle.com

Senior SEO Specialist

Des Plaines, IL · On-site

$60K - $100K/yr

Americaneagle.com is a family-owned web design, development, and digital marketing agency with a ... We are looking for an SEO specialist with a background in both technical and on-page SEO, as well ...

Popplr and Co

SEO Specialist

Atlanta, GA

Popplr and Co is looking for a hardworking, ambitious, and creative SEO Specialist with excellent ... Transmit relevant trends, ideas, data, and other knowledge of digital marketing to clients and ...

Lee Health

Senior SEO Specialist

Fort Myers, FL · On-site

$30.32 - $39.42/hr

The Senior SEO Specialist analyzes search behavior, monitors search performance, and provides ... This position partners closely with content specialists, digital marketing strategists, web ...

Bill Colwell Ford

SEO Specialist

Hudson, IA · On-site

SEO Specialist Bill Colwell Ford and Colwell Motors of Mason City are looking for an SEO Specialist ... We're investing in our people, our technology, and our digital presence because we believe our ...

RedRover

Director of Digital

Memphis, TN · Remote

You will also manage and mentor a multidisciplinary team of digital specialists (PPC, SEO, FED, UX/UI) toward the achievement of RedRover's signature guaranteed metrics. Bottom line: you're ...

previous page

Showing results 41-60

All JobsBusiness JobsMarketing JobsDigital Optimization Specialist Jobs

Digital Optimization Specialist information

See salary details

$31K

$78.5K

$117K

How much do digital optimization specialist jobs pay per year?

As of Aug 23, 2026, the average yearly pay for digital optimization specialist in the United States is $78,520.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $116,500.00 per year, depending on experience, location, and employer.

What is a digital optimization specialist?

A Digital Optimization Specialist is a professional who analyzes and improves digital experiences, such as websites, apps, and online campaigns, to increase user engagement and achieve business goals. They use data-driven methods like A/B testing, analytics, and user feedback to identify areas for improvement. Their work often involves collaborating with marketing, design, and development teams to implement and measure changes that enhance conversion rates, user satisfaction, and overall digital performance.

What are the key skills and qualifications needed to thrive as a digital optimization specialist?

To thrive as a Digital Optimization Specialist, you need a strong understanding of digital marketing, data analysis, and user experience principles, often supported by a degree in marketing, business, or a related field. Familiarity with tools like Google Analytics, A/B testing platforms, and tag management systems, as well as relevant certifications (e.g., Google Analytics Individual Qualification), is typically required. Analytical thinking, creativity, and effective communication help professionals identify opportunities for improvement and collaborate with cross-functional teams. These skills ensure effective optimization strategies that drive measurable results and enhance digital performance.

How does a digital optimization specialist typically collaborate with marketing and development teams to improve website performance?

Digital Optimization Specialists often work closely with both marketing and web development teams to implement data-driven changes that enhance website performance and user experience. They frequently analyze user behavior and conversion data, then communicate insights and recommendations to marketers for campaign adjustments and to developers for technical updates. Regular cross-functional meetings and project management tools are used to align on goals, coordinate A/B testing, and ensure smooth deployment of optimizations. This collaborative approach helps ensure that improvements are both user-centric and technically feasible.

What is the difference between Digital Optimization Specialist vs Digital Marketing Analyst?

AspectDigital Optimization SpecialistDigital Marketing Analyst
Primary FocusImproving website and user experience through A/B testing, conversion rate optimization, and UX enhancementsAnalyzing marketing data to assess campaign performance and market trends
Skills & CertificationsAnalytics tools (Google Analytics), CRO techniques, UX principlesData analysis, marketing metrics, SEO/SEM knowledge
Work EnvironmentCollaborates with UX/UI teams, developers, and marketersWorks with marketing teams, data teams, and clients
Industry UsageCommon in e-commerce, SaaS, and digital agenciesPrevalent in marketing agencies, corporate marketing departments

While both roles involve data analysis, the Digital Optimization Specialist primarily focuses on website performance and user experience improvements, whereas the Digital Marketing Analyst concentrates on evaluating marketing campaigns and market data. Understanding these distinctions helps in choosing the right career path or hiring focus.

More about Digital Optimization Specialist jobs

What job categories do people searching Digital Optimization Specialist jobs look for?

The top searched job categories for Digital Optimization Specialist jobs are:

Digital Optimization Specialist jobs near you
Infographic showing various Digital Optimization Specialist job openings in the United States as of August 2026, with employment types broken down into 85% Full Time, 11% Part Time, 1% Temporary, and 3% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $78,520 per year, or $37.8 per hour.

AI Marketing Optimization Specialist

Stanford Hotels

San Francisco, CA • On-site

$75K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 10 days ago

Job description

Salary Range: $75,000-$95,000 - This may fluctuate based on experience or education.
The AI Marketing Optimization Specialist is responsible for leveraging artificial intelligence, search optimization strategies, and digital applications to increase visibility, demand, and bookings across our hotel portfolio. This role blends marketing, IT applications, and AI-driven analytics to ensure our hotels appear prominently in top local keyword searches, attract business and leisure travelers, and maximize conversion through vanity websites, digital platforms, and automated guest engagement tools. The specialist will manage AI tools and platforms, optimize search performance, support group and transient lead generation, and ensure our hotels are positioned competitively in the digital marketplace.
This role is an in-person position located at our San Francisco Office.
WHAT WE NEED:
  • Bachelors in Business, Hotel Management, Data Science or Computer Science or related field
  • Deep expertise in implementing AI, machine learning, or automation tools specifically within the hospitality or tourism sector.
  • Strong understanding of hospitality tech stacks, including PMS, POS, and CRM systems.
  • Exceptional change-management skills to ease staff adoption of automated workflows.
  • A guest-first mindset that prioritizes hospitality values over pure technical execution.
  • Experience in AI applications, SEO, digital marketing, or hotel technology systems.
  • Strong understanding of hotel operations, booking channels, and guest search behavior.
  • Familiarity with PMS/CRS systems (SynXis, iHotelier, etc.).Analytical mindset with ability to interpret search data, trends, and performance metrics.

WHAT YOU'LL DO:
  • Analyze guest touchpoints to implement AI solutions like smart booking assistants, contactless check-ins, and automated room controls.
  • Work with predictive AI models to optimize room pricing, forecast occupancy, and manage inventory.
  • Integrate AI software with Property Management Systems (PMS) if available.
  • Train front-of-house and back-of-house staff to interpret AI insights for better guest service.
  • Formulate strict data compliance and security frameworks to protect guest privacy.
  • Measure the impact of AI initiatives on operational efficiency and guest satisfaction (NPS).
  • AI & Application Management

    • AI tool administration - Configure, maintain, and optimize AI applications used for guest search, booking funnels, and digital engagement.
    • Automation workflows - Build automated processes to streamline group inquiries, guest requests, and booking pathways
    • Data integration - Connect AI tools with PMS, CRS, CRM, and marketing platforms to ensure accurate, real-time data flow.
    • AI content generation - Use AI to create SEO-optimized content, landing pages, and digital assets for hotel visibility.

  • Search Optimization & Digital Visibility

    • Keyword strategy - Identify and optimize top local search terms for business, leisure, group, and event travelers.
    • SEO optimization - Improve ranking across Google, Bing, and travel-related search platforms using AI-driven insights.
    • Competitive positioning - Monitor competitor search performance and adjust strategies to maintain top-tier visibility.
    • Local search dominance - Ensure hotels appear prominently for "hotels near ," "group hotels in ," "business travel ," and other high-value searches.

  • Group & Guest Search Optimization

    • Group lead generation - Use AI to identify and target group travel opportunities (corporate, SMERF, sports, weddings).
    • Guest search behavior analysis - Track how guests search for hotels and adjust digital strategy accordingly.
    • AI-powered recommendations - Deploy AI tools that match guest needs with the best hotel offerings.
    • Lead routing - Automate routing of group leads to sales teams for faster response and higher conversion.

WHAT WE OFFER:
  • Vacation, Holiday, and Sick pay
  • Medical/Dental/Vision (with opt. out option)
  • Fitness Reimbursement
  • Hotel Room Discount
  • Travel Reimbursement
  • Life Insurance
  • AD&D
  • 401(k) - 4% Match
  • Discount programs
  • Education Assistance Program
  • Long-Term Disability
  • Voluntary Short-Term Disability
  • Voluntary Hospital Insurance, Voluntary Critical Illness Insurance, Voluntary Accident Insurance
  • Commuter Benefits

Stanford Hotels Corporation is an Equal Opportunity Employer. All qualified applicants and employees will receive consideration for employment without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. If you need accommodation for any part of the application process because of a medical condition or disability, please send an email to Rebecca Dawes at rdawes@stanfordhotels.com or call 415-266-9821 to let us know the nature of your request.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

Apply