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Sales Development Representative Jobs in Wisconsin

As a Sales Development Representative you will be a key contributor to our enterprise wide sales initiative. We are looking for someone with a proven track record and hunger for success in our ...

As a Sales Development Representative you will be a key contributor to our enterprise wide sales initiative. We are looking for someone with a proven track record and hunger for success in our ...

As a Sales Development Representative you will be a key contributor to our enterprise wide sales initiative. We are looking for someone with a proven track record and hunger for success in our ...

As a Sales Development Representative you will be a key contributor to our enterprise wide sales initiative. We are looking for someone with a proven track record and hunger for success in our ...

As a Sales Development Representative you will be a key contributor to our enterprise wide sales initiative. We are looking for someone with a proven track record and hunger for success in our ...

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Sales Development Representative information

See Wisconsin salary details

$28.8K

$55.5K

$89.8K

How much do sales development representative jobs pay per year?

As of Jun 17, 2026, the average yearly pay for sales development representative in Wisconsin is $55,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,400.00 and $61,600.00 per year, depending on experience, location, and employer.

What are some common challenges Sales Development Representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What does a sales development representative do?

A sales development representative (SDR) is responsible for prospecting and qualifying potential customers to generate sales leads. They typically conduct outreach via calls, emails, and social media, and use customer relationship management (CRM) tools to track interactions. SDRs focus on early-stage sales activities to support the sales team and often require strong communication skills and product knowledge.

Do SDRs need a degree?

Sales Development Representatives (SDRs) typically do not require a college degree, as employers often prioritize skills such as communication, prospecting, and familiarity with CRM tools. However, some companies may prefer candidates with a bachelor's degree or relevant certifications in sales or marketing. Success in the role depends more on skills and experience than formal education.

What Does a Sales Development Representative Do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a Sales Development Representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

Is SDR an entry level role?

Yes, a Sales Development Representative (SDR) is typically an entry-level position in sales, often suitable for candidates with little to no prior experience. It usually involves prospecting, cold calling, and qualifying leads, with opportunities for advancement into more senior sales roles. Strong communication skills and basic knowledge of CRM tools are often preferred.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

What are Sales Development Representatives?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.

Do SDRs make good money?

Sales Development Representatives (SDRs) can earn a base salary plus commissions or bonuses based on sales performance. Their total compensation varies by industry, location, and experience, with many earning a competitive income that can increase significantly with success in lead generation and qualification efforts.
What are the most commonly searched types of Sales Development Representative jobs in Wisconsin? The most popular types of Sales Development Representative jobs in Wisconsin are:
What are popular job titles related to Sales Development Representative jobs in Wisconsin? For Sales Development Representative jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Sales Development Representative jobs in Wisconsin look for? The top searched job categories for Sales Development Representative jobs in Wisconsin are:
What cities in Wisconsin are hiring for Sales Development Representative jobs? Cities in Wisconsin with the most Sales Development Representative job openings:
Infographic showing various Sales Development Representative job openings in Wisconsin as of June 2026, with employment types broken down into 71% Full Time, and 29% Part Time. Highlights an 86% In-person, and 14% Remote job distribution, with an average salary of $55,532 per year, or $26.7 per hour.
Sales Development Representative

Sales Development Representative

Fastenal Company

Brookfield, WI • On-site

Full-time

This job post has expired 1 day ago. Applications are no longer accepted.


Fastenal rating

7.7

Company rating: 7.7 out of 10

Based on 200 frontline employees who took The Breakroom Quiz

52nd of 715 rated retailers


Job description

Job Description
Sales Development Representative
165 Bishops Way Suite 130, Brookfield, WI 53005
BKOFF
Full-time Shift(s): MON TUE WED THU FRI 7:30am - 4:00pm
MON TUE WED THU FRI 8:00am - 4:30pm
OVERVIEW:
Working as Full-time Sales Development Representative, you will support sales operations by communicating Fastenal's value to decision makers at organizations throughout North America and/or internationally. You will be responsible for routing qualified leads and scheduling meetings for the appropriate outside sales representatives in order to build a sales pipeline and drive market share for our organization.
RESPONSIBILITIES:
The duties and responsibilities of this position include, but are not limited to:
o Communicating with target accounts and leads via telephone, e-mail, marketing campaigns and social selling platforms such as LinkedIn Sales Navigator
o Identifying and qualifying prospective contract customers and key decision makers
o Performing organizational research and discovery of prospective customers
o Securing introductory business meetings with decision makers for our outside sales representatives on a daily basis
o Maintaining a cadence of communication with target accounts and leads that allow you to maintain and exceed your monthly goals
o Recording all activity in Microsoft Dynamics CRM
o Collaborating with internal teams to develop lead intelligence and profile opportunities
REQUIRED POSITION QUALIFICATIONS:
The following skills and qualifications are required for this position:
o Possess or are working towards a degree related to Communications, Marketing, Sales, Business or a related field of study OR possess work experience in sales development, inside sales or customer service
o Excellent written and oral communication skills
o Proficient using Microsoft Office Suite
o Highly motivated, self directed and customer service oriented
o Demonstrate strong organization, planning and prioritizing abilities
o Exhibit strong problem solving, deductive reasoning and decision making skills
o Demonstrate strong math aptitude, attention to detail and sense of urgency
o Work independently as well as in a team environment
o Learn and perform multiple tasks in a fast paced environment
o Demonstrate our core values of ambition, innovation, integrity and teamwork
o Pass the required drug screen (applicable in the US, Puerto Rico and Guam ONLY)
ABOUT US:
Since 1967 Fastenal has grown as a distributor of industrial and construction supplies from a single branch to a Fortune 500 company with over 3,000 servicing locations, each providing tailored local inventory and personal service for our customers. As we've expanded across the world, we've retained a core belief in people and their ability to accomplish remarkable things - if given the opportunity. From this philosophy stems an entrepreneurial culture that challenges every employee to run their own business, create their own success, and advance to become company leaders.
As a growth company with a solid financial position, we are committed to training, promoting from within, and creating opportunities for our employees. If you have an entrepreneurial spirit and are looking to make your mark as part of an elite growth company, you won't find a better fit than Fastenal.

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Fastenal logo

About Fastenal

Sourced by ZipRecruiter

Since 1967 Fastenal has grown as a distributor of industrial and construction supplies from a single branch to a Fortune 500 company with over 3,000 servicing locations, each providing tailored local inventory and personal service for our customers. As we've expanded across the world, we've retained a core belief in people and their ability to accomplish remarkable things - if given the opportunity. From this philosophy stems an entrepreneurial culture that challenges every employee to run their own business, create their own success, and advance to become company leaders. As a growth company with a solid financial position, we are committed to training, promoting from within, and creating opportunities for our employees. If you have an entrepreneurial spirit and are looking to make your mark as part of an elite growth company, you won't find a better fit than Fastenal.

Industry

Construction materials wholesalers

Company size

10,000+ Employees

Headquarters location

Winona, MN, US

Year founded

1967