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Sales Development Representative Jobs in Madison, WI

Esker

Sales Development Representative

Middleton, WI · On-site +1

$54K - $60K/yr

Join Esker as a Sales Development Representative Esker is a global leader in AI-powered business solutions for the Office of the CFO. Our Source-to-Pay and Order-to-Cash platform serves 3,000 ...

Posted today

SVA

Sales Development Representative

Madison, WI · On-site

SVA is looking for an onsite Sales Development Representative (SDR) to join our growing Business Development team in Madison, Wisconsin. In this newly created role, you'll be at the forefront of our ...

Actalent

Sales Development Representative

Madison, WI · On-site

$343K/yr

We're looking for a highly motivated Entry-Level Sales Development Representative to join our team and help us advance the careers of skilled professionals doing impactful work. Building trusted ...

Actalent

Sales Development Representative

Madison, WI

$343K/yr

We're looking for a highly motivated Entry-Level Sales Development Representative to join our team and help us advance the careers of skilled professionals doing impactful work. Building trusted ...

Actalent

Sales Development Representative

Madison, WI · On-site

$343K/yr

We're looking for a highly motivated Entry-Level Sales Development Representative to join our team and help us advance the careers of skilled professionals doing impactful work. Building trusted ...

Actalent

Sales Development Representative

Madison, WI · On-site

$343K/yr

We're looking for a highly motivated Entry-Level Sales Development Representative to join our team and help us advance the careers of skilled professionals doing impactful work. Building trusted ...

Grandir Solutions

Tech Sales - SDR (B2B)

Madison, WI · On-site

$50K/yr

Technical Sales Development Representative (SDR) Location: On-site (Madison, WI) Compensation: $50,000/year+ OTE with uncapped commission Position Type: Full-time About Us Join our dynamic and ...

Grandir Solutions

Tech Sales - SDR (B2B)

Madison, WI

$50K/yr

Technical Sales Development Representative (SDR) Location: On-site (Madison, WI) Compensation: $50,000/year+ OTE with uncapped commission Position Type: Full-time About Us Join our dynamic and ...

Grandir Solutions

Tech Sales - SDR (B2B)

Madison, WI · On-site

$50K/yr

Technical Sales Development Representative (SDR) Location: On-site (Madison, WI) Compensation: $50,000/year+ OTE with uncapped commission Position Type: Full-time About Us Join our dynamic and ...

IBG Partners

Sales Development Partner

Madison, WI · On-site

$75K - $100K/yr

As an outside sales and business-to-business sales role you will be able to enjoy the personal ... Represent industry-leading products with integrity * Work face-to-face in your community (not a ...

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All JobsSales Development Representative JobsSales Development Representative Jobs in Madison, WI

Sales Development Representative information

See Madison, WI salary details

$28.7K

$55.4K

$89.7K

How much do sales development representative jobs pay per year?

As of Aug 26, 2026, the average yearly pay for sales development representative in Madison, WI is $55,437.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,300.00 and $61,500.00 per year, depending on experience, location, and employer.

What is a sales development representative?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.

What does a sales development representative do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a sales development representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

What are some common challenges sales development representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

Do sales development representatives make good money?

Sales development representatives (SDRs) typically earn a base salary plus commissions or bonuses based on their performance, with total compensation often ranging from $40,000 to $70,000 annually. Experienced SDRs or those working in high-demand industries can earn higher incomes, especially with strong sales skills and effective use of customer relationship management (CRM) tools.

Is a sales development representative an entry level role?

Yes, a sales development representative (SDR) is typically an entry-level position in sales. It often requires strong communication skills, basic knowledge of sales tools like CRM software, and is a common starting point for careers in sales or business development.
More about Sales Development Representative jobs

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The most popular types of Sales Development Representative jobs in Madison, WI are:

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For Sales Development Representative jobs in Madison, WI, the most frequently searched job titles are:

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Cities near Madison, WI with the most Sales Development Representative job openings:

Sales Development Representative jobs near you
Infographic showing various Sales Development Representative job openings in Madison, WI as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 17% Part Time, 2% Temporary, and 2% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $55,437 per year, or $26.7 per hour.

Sales Development Representative

Middleton, WI • On-site, Remote

Esker
Software Development • 501 - 1,000 employees
Learn more about Eskerexternal

$54K - $60K/yr

Full-time

PTO

Posted 11 hours ago

Posted today

Job description

Join Esker as a Sales Development Representative

Esker is a global leader in AI-powered business solutions for the Office of the CFO. Our Source-to-Pay and Order-to-Cash platform serves 3,000+ customers - including NVIDIA, Whirlpool, Sony, and Trek - supporting 1.2M users and generating $200M+ in annual revenue. Founded in 1985, we've grown to 1,200+ employees worldwide with a culture focused on improving working capital, human relationships, and environmental sustainability. Esker operates in five continents with global headquarters in Lyon, France, and two U.S. locations in Madison, WI, and Denver, CO.

The Role

Esker is looking for a high-energy, driven professional with natural sales instincts to join our Sales Development team in Madison, WI. As a Sales Development Representative (SDR), you’ll use your sales aptitude to engage with prospects via outbound calling and creative email follow-up and work with our Sales teams to target relevant accounts to build pipeline and revenue. Most importantly, you’ll be the first step in creating a positive experience with potential customers.

Your goal as an SDR is to generate interest and excitement for Esker solutions. A key requirement is to engage with prospects in a way that creates a superior experience that will set the stage for future conversations. The perfect candidate will be quick on their feet with the grit and resilience to handle objections like a pro.

Key Tasks/Duties:

  • Identify and create sales qualified leads through phone and email to uncover needs and interest

  • Respond to and qualify incoming web and phone inquiries regarding Esker solutions

  • Research and navigate accounts, identify key players & technology, cold call and develop accounts to generate opportunities

  • Achieve monthly quotas of sales qualified leads generated

  • Partner with our experienced Business Development Managers to help fill their pipeline and develop your skills

  • Maintain active engagement with new and existing leads through creative follow-up designed to increase interest in Esker solutions

  • Create a great first impression to our prospects and customers by providing them with a world class experience

Essential Experience:

  • 1+ years of experience in a phone sales role OR a driven, whip-smart, and eager-to-learn professional who thrives in fast paced environments

  • Experience with outbound cold calling

  • A fearless ability to proactively engage new clients

  • The skills to passionately and clearly articulate value/benefit

  • A knack for asking great questions to uncover issues with a prospect’s current process

  • A firm understanding of how to qualify buyer interest and identify target customers

  • Excellent written and verbal communication skills

  • Prior inside sales experience a plus

  • Ability to multi-task, prioritize, and manage time effective

  • Comfortable working in a fast-paced and dynamic environment

  • Experience in CRM systems preferred; salesforce.com experience a plus

Salary Range: $54,000-60,000 + Incentive

This posting will close on Tuesday, September 8th at 12 CT.

Employee Benefits

  • Student loan repayment assistance

  • Flexible work schedule, summer hours, and work from home options

  • Profit sharing options

  • Paid time off for community outreach and volunteer opportunities

  • Yearly stipend for employee wellness, hobbies, or educational activities

  • Dog-friendly work environment

  • Competitive salary and benefits package

Come as You Are

Esker is an equal opportunity employer that celebrates diversity and is committed to maintaining an inclusive and mutually respectful work environment. We do not discriminate against any qualified applicants on the basis of: race, color, national origin, religion, age, sex, sexual orientation, gender identity or expression, pregnancy, disability, medical history, military or veteran status, and any other characteristic protected by applicable law.

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About Esker

Sourced by ZipRecruiter

Industry

Software development

Company size

501 - 1,000 Employees

Headquarters location

Middleton, WI, US

Year founded

1985

View All Esker Jobs