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Sales Development Representative Jobs in Madison, WI

SVA

Sales Development Representative

Madison, WI · On-site

SVA is looking for an onsite Sales Development Representative (SDR) to join our growing Business Development team in Madison, Wisconsin. In this newly created role, you'll be at the forefront of our ...

Actalent

Sales Development Representative

Madison, WI

$343K/yr

We're looking for a highly motivated Entry-Level Sales Development Representative to join our team and help us advance the careers of skilled professionals doing impactful work. Building trusted ...

Actalent

Sales Development Representative

Madison, WI · On-site

$343K/yr

We're looking for a highly motivated Entry-Level Sales Development Representative to join our team and help us advance the careers of skilled professionals doing impactful work. Building trusted ...

Actalent

Sales Development Representative

Madison, WI · On-site

$343K/yr

We're looking for a highly motivated Entry-Level Sales Development Representative to join our team and help us advance the careers of skilled professionals doing impactful work. Building trusted ...

Actalent

Sales Development Representative

Madison, WI · On-site

$343K/yr

We're looking for a highly motivated Entry-Level Sales Development Representative to join our team and help us advance the careers of skilled professionals doing impactful work. Building trusted ...

Bakertilly

Sales Development Manager

Madison, WI

This position is responsible for the management of a team of industry-focused sales development representatives. Primary focus will be on individual and teamwide lead generation achievement, training ...

Grandir Solutions

Tech Sales - SDR (B2B)

Madison, WI · On-site

Salary: $50,000/year OTE with uncapped commission Technical Sales Development Representative (SDR) Location: On-site (Madison, WI) Compensation: $50,000/year+ OTE with uncapped commission Position ...

Grandir Solutions

Tech Sales - SDR (B2B)

Madison, WI · On-site

$50K/yr

Technical Sales Development Representative (SDR) Location: On-site (Madison, WI) Compensation: $50,000/year+ OTE with uncapped commission Position Type: Full-time About Us Join our dynamic and ...

Grandir Solutions

Tech Sales - SDR (B2B)

Madison, WI

$50K/yr

Technical Sales Development Representative (SDR) Location: On-site (Madison, WI) Compensation: $50,000/year+ OTE with uncapped commission Position Type: Full-time About Us Join our dynamic and ...

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All JobsSales Development Representative JobsSales Development Representative Jobs in Madison, WI

Sales Development Representative information

See Madison, WI salary details

$28.7K

$55.5K

$89.7K

How much do sales development representative jobs pay per year?

As of Aug 5, 2026, the average yearly pay for sales development representative in Madison, WI is $55,477.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,400.00 and $61,500.00 per year, depending on experience, location, and employer.

What are some common challenges sales development representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What does a sales development representative do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a sales development representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

Is a sales development representative entry level?

A sales development representative (SDR) is often an entry-level role focused on prospecting and qualifying leads. It typically requires strong communication skills and may serve as a stepping stone to more advanced sales positions, with many companies offering on-the-job training. Prior experience is not always necessary, making it accessible for recent graduates or those new to sales.

Do sales development representatives make good money?

Sales development representatives (SDRs) typically earn a base salary plus commissions or bonuses based on sales performance. The total compensation can vary widely depending on the industry, location, and individual success, with many SDRs earning a competitive income that can increase with experience and skill development.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

What is a sales development representative?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.
More about Sales Development Representative jobs
What are the most commonly searched types of Sales Development Representative jobs in Madison, WI? The most popular types of Sales Development Representative jobs in Madison, WI are:
What are popular job titles related to Sales Development Representative jobs in Madison, WI? For Sales Development Representative jobs in Madison, WI, the most frequently searched job titles are:
What job categories do people searching Sales Development Representative jobs in Madison, WI look for? The top searched job categories for Sales Development Representative jobs in Madison, WI are:
What cities near Madison, WI are hiring for Sales Development Representative jobs? Cities near Madison, WI with the most Sales Development Representative job openings:
Sales Development Representative jobs near you
Infographic showing various Sales Development Representative job openings in Madison, WI as of July 2026, with employment types broken down into 1% As Needed, 77% Full Time, 16% Part Time, 1% Temporary, and 5% Contract. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $55,437 per year, or $26.7 per hour.

Sales Development Representative

SVA

Madison, WI • On-site

Full-time

Re-posted 8 days ago

Job description

Are you energized by connecting with people, opening doors, and creating new business opportunities? Do you enjoy turning conversations into relationships and thrive in a fast-paced, collaborative environment?
SVA is looking for an onsite Sales Development Representative (SDR) to join our growing Business Development team in Madison, Wisconsin. In this newly created role, you'll be at the forefront of our firm's growth strategy-introducing prospective clients to SVA's accounting, tax, advisory, and consulting services while partnering closely with firm leadership and subject matter experts.
About SVA
SVA is an independent professional services firm providing accounting, tax, assurance, and advisory services to closely held and family-owned businesses. We believe strong relationships drive lasting success-for our clients and our people. Our collaborative culture encourages innovation, continuous learning, and professional growth while maintaining the personalized service that has defined SVA for decades.
What You'll Do
As our Sales Development Representative, you'll generate qualified business opportunities through thoughtful outreach, relationship development, and strategic follow-up.
Drive New Business Conversations
  • Execute targeted outreach through email, phone, LinkedIn, and digital sales campaigns.
  • Respond promptly to inbound leads generated through marketing campaigns, referrals, events, and website activity.
  • Research prospective clients and personalize outreach to increase engagement and response rates.
  • Build targeted prospect lists using ZoomInfo, LinkedIn Sales Navigator, and other prospecting tools.
  • Monitor prospect engagement and adjust outreach strategies based on activity and interest.
Support Industry Events & Conferences
  • Coordinate logistics for conferences and trade shows, including booth materials, shipping, setup, and follow-up.
  • Represent SVA professionally at local and national industry events.
  • Capture and qualify event leads while ensuring timely entry into HubSpot.
  • Coordinate post-event outreach campaigns that maximize lead conversion.
  • Schedule meetings with prospective attendees before conferences.
  • Ability to travel up to 20% to attend to conferences as needed may be required.
Qualify Opportunities
  • Conduct discovery conversations to understand business needs and determine alignment with SVA's services.
  • Identify key decision-makers and influencers within target organizations.
  • Evaluate opportunities and maintain accurate prospect information within HubSpot.
Create Seamless Handoffs
  • Schedule introductory meetings for Business Development leaders and subject matter experts.
  • Provide detailed meeting notes and prospect insights to ensure successful transitions.
  • Support prospects throughout the early stages of the sales process.
Manage the Pipeline
  • Nurture early-stage prospects through ongoing communication.
  • Re-engage dormant opportunities when appropriate.
  • Maintain accurate CRM data and consistently document outreach activities.
  • Share market feedback and prospect insights that help improve messaging and campaigns.

What You'll Bring
Required:
  • HS Diploma or equivalent required.
  • 1-3 years of experience in sales development, inside sales, business development, or a similar outbound sales role.
  • Excellent written and verbal communication skills.
  • Experience using a CRM platform (HubSpot preferred).
  • Strong organizational and time management skills with the ability to manage multiple priorities.
  • Proficiency with Microsoft Office (Outlook, Excel, Word, Teams).
  • Willingness to travel approximately 20% for conferences and industry events.

Preferred:
  • Experience using HubSpot for sequences, workflows, reporting, and task management.
  • Familiarity with ZoomInfo, LinkedIn Sales Navigator, Lemlist, or similar sales engagement tools.
  • Experience selling into B2B organizations or within professional services.

What Success Looks Like:
  • Generating a consistent pipeline of qualified meetings for our Business Development team.
  • Maintaining accurate, organized CRM data and prospect records.
  • Achieving monthly outreach and meeting-generation goals.
  • Delivering timely follow-up on marketing, referral, webinar, and event-generated leads.
  • Successfully supporting 6-8 industry conferences each year.
  • Building positive relationships that strengthen SVA's reputation and contribute to long-term growth.

Why Join SVA?
At SVA, your work has a direct impact on the firm's future. You'll collaborate with experienced professionals across the organization while developing valuable business development skills in a supportive environment.
We offer:
  • A highly collaborative and approachable culture
  • Direct exposure to firm leadership and industry experts
  • Opportunities for professional growth and career advancement
  • Competitive compensation and comprehensive benefits
  • The opportunity to contribute to a respected, independent firm focused on long-term client relationships

If you're motivated by building relationships, creating opportunities, and making a meaningful contribution to a growing organization, we'd love to hear from you.
Apply today and help shape the future of SVA.
SVA is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive workplace where all employees can thrive.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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About Sva

Sourced by ZipRecruiter

Industry

Construction materials wholesalers

Company size

1 - 10 Employees

Headquarters location

Framingham, MA, US

Year founded

1989

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