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Route Sales Representative Rsr Jobs (NOW HIRING)

Flowers Foods

Route Sales Representative

San Leandro, CA

$75K - $92K/yr

A Route Sales Representative (RSR) is responsible for ordering, sales, and delivery of fresh baked products. The successful candidate must come to work with a neat, professional appearance (sometimes ...

Flowers Foods

Route Sales Representative

San Diego, CA

$70K - $85K/yr

A Route Sales Representative (RSR) is responsible for ordering, sales, and delivery of fresh baked products. The successful candidate must come to work with a neat, professional appearance (sometimes ...

Farmer Brothers

Route Sales Representative

Wichita, KS · On-site

$39.80K - $51K/yr

The Route Sales Representative is responsible for providing great service to our customers by ... The RSR is responsible for growing assigned route sales by securing new customers, growing existing ...

Farmer Brothers

Route Sales Representative

Pewaukee, WI

$43.50K - $55.80K/yr

The Route Sales Representative is responsible for providing great service to our customers by ... The RSR is responsible for growing assigned route sales by securing new customers, growing existing ...

FARMER BROS CO

Route Sales Representative

Pewaukee, WI · On-site

$55K - $57.50K/yr

The Route Sales Representative is responsible for providing great service to our customers by ... The RSR is responsible for growing assigned route sales by securing new customers, growing existing ...

Farmer Brothers

Route Sales Representative

Blaine, MN

$46.40K - $59.50K/yr

The Route Sales Representative is responsible for providing great service to our customers by ... The RSR is responsible for growing assigned route sales by securing new customers, growing existing ...

FARMER BROS CO

Route Sales Representative

Lees Summit, MO · On-site

$55K - $57.50K/yr

The Route Sales Representative is responsible for providing great service to our customers by ... The RSR is responsible for growing assigned route sales by securing new customers, growing existing ...

Farmer Brothers

Route Sales Representative

Lees Summit, MO

$43.30K - $55.50K/yr

The Route Sales Representative is responsible for providing great service to our customers by ... The RSR is responsible for growing assigned route sales by securing new customers, growing existing ...

FARMER BROS CO

Route Sales Representative

Blaine, MN · On-site

$55K - $57.50K/yr

The Route Sales Representative is responsible for providing great service to our customers by ... The RSR is responsible for growing assigned route sales by securing new customers, growing existing ...

Aunt Millie's Bakeries

Route Sales Representative

Pekin, IL · On-site

$40.90K - $52.40K/yr

The Route Sales Representative (RSR) role at Aunt Millie's involves building and maintaining customer relationships while managing a specific route in the wholesale baking and route distribution ...

Aunt Millie's Bakeries

Route Sales Representative

Cadillac, MI · On-site

$38.80K - $49.70K/yr

The Route Sales Representative (RSR) role at Aunt Millie's involves building and maintaining customer relationships while managing a specific route in the wholesale baking and route distribution ...

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Route Sales Representative Rsr information

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How much do route sales representative rsr jobs pay per year?

As of Jun 1, 2026, the average yearly pay for route sales representative rsr in the United States is $56,429.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,500.00 and $57,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Route Sales Representative (RSR), and why are they important?

To thrive as a Route Sales Representative (RSR), you need strong sales acumen, excellent driving skills, and a high school diploma or equivalent. Familiarity with handheld inventory devices, route-planning software, and point-of-sale systems is typically required. Outstanding interpersonal skills, time management, and customer service orientation help set top performers apart. These abilities ensure efficient delivery, customer satisfaction, and consistent achievement of sales targets along assigned routes.

What are some common challenges faced by Route Sales Representatives (RSRs) and how can they be managed?

Route Sales Representatives often juggle multiple responsibilities, such as managing delivery schedules, building customer relationships, and meeting sales targets. One common challenge is efficiently handling time on the road while ensuring all customer needs are met. Developing strong organizational skills and leveraging route-planning tools can help RSRs stay on track. Additionally, adapting to unexpected situations, like traffic delays or last-minute order changes, is crucial for success in this fast-paced role.

What are Route Sales Representatives (RSRs)?

Route Sales Representatives (RSRs) are responsible for delivering products to customers along a designated route, often restocking shelves, rotating products, and building relationships with store managers. They also manage inventory, handle payments, and ensure that displays are attractive and well-stocked. RSRs work for companies in industries such as food and beverage, snack foods, or other consumer goods. Their role is crucial for maintaining sales, customer satisfaction, and expanding product presence in retail locations.

What is the difference between Route Sales Representative Rsr vs Delivery Driver?

AspectRoute Sales Representative RsrDelivery Driver
CredentialsHigh school diploma, sales experience often preferredHigh school diploma, valid driver’s license
Work EnvironmentCustomer-facing, sales-focused, often in retail or wholesale settingsDriving, delivering goods, less customer interaction
Employer & IndustryFood, beverage, consumer goods companiesLogistics, courier, freight companies
Search & Comparison IntentSales, customer service, route managementDelivery, transportation, logistics

While both roles involve driving and delivering goods, a Route Sales Representative Rsr focuses on sales, customer relationships, and managing routes, whereas a Delivery Driver primarily concentrates on transporting goods efficiently with less direct sales interaction.

More about Route Sales Representative Rsr jobs
What cities are hiring for Route Sales Representative Rsr jobs? Cities with the most Route Sales Representative Rsr job openings:
What states have the most Route Sales Representative Rsr jobs? States with the most job openings for Route Sales Representative Rsr jobs include:
What job categories do people searching Route Sales Representative Rsr jobs look for? The top searched job categories for Route Sales Representative Rsr jobs are:
Route Sales Representative Rsr jobs near you
Infographic showing various Route Sales Representative Rsr job openings in the United States as of May 2026, with employment types broken down into 100% Part Time. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $56,429 per year, or $27.1 per hour.
Route Sales Representative

Route Sales Representative

Flowers Foods

San Leandro, CA

$75K - $92K/yr

Full-time

Medical, Retirement, PTO

Posted 13 days ago

Flowers Foods rating

6.8

Company rating: 6.8 out of 10

Based on 108 frontline employees who took The Breakroom Quiz

3rd of 41 rated bakeries

Job description

FRESH. FORWARD. FLOWERS.

Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflects Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery – it's a delightful journey into the heart of flavor and community.

Bringing Home the Dough

Annual compensation is between $75,000 – $92,000 and is comprised of a base hourly wage plus commission.

Full-time employees are offered the following benefits:

  • Comprehensive health and medical coverage
  • 401(k) Retirement savings plan
  • Professional growth and leadership training
  • Paid vacation, holidays, and parental leave
Rising to the Challenge: Position Responsibilities

Flowers Bakeries Sales of NorCal, LLC has an immediate opening for a high-performing Route Sales Representative.

A Route Sales Representative (RSR) is responsible for ordering, sales, and delivery of fresh baked products. The successful candidate must come to work with a neat, professional appearance (sometimes in a uniform) and be able to build and maintain strong relationships with customers. Drivers will check their delivery vehicle daily, keeping accurate records, quickly reporting maintenance issues, and filling out daily driver’s logs, time logs, and hours of service. 

This position will require flexibility to work varying workdays and early morning start times. Generally, start times are around 3:00am and days off are on Wednesday and Sunday.

An RSR is also expected to increase sales by expanding shelf space, creatively displaying in-store promotions and displays, and making sure product shelf life is maximized by properly rotating the products. 

An effective RSR will use data and marketing plans to build relationships and drive customer growth through effective communication, planning, ordering, and execution. They will work together with the customers to increase sales and drive customer satisfaction. Adaptability and flexibility will be a must since RSRs will need to service their accounts during the customer’s designated service windows and may need to work non-traditional business hours to complete deliveries.

An eagerness to gain knowledge and skills about the industry along with the ability to work independently and as a team will be the key to success for an RSR working in a DSD (Direct Store Delivery) environment. Prior experience as a delivery driver will be beneficial for adapting to the demands of this role.

Knead to Know: Preferred Qualifications
  • Sales experience.
  • Delivery driver experience.
  • High school diploma or GED.
Additional Ingredients: Essential Job Requirements
  • Must be at least 21 years of age.
  • Have had a valid driver’s license for at least 3 years.
  • Must be able to obtain and maintain a DOT Medical Card.
  • Must have a valid state driver’s license and documented safe driving record.
  • Must meet Fleet Insurance Guidelines.
  • Must adhere to federal, state, and local rules regarding the operation of a CMV.
  • Must execute the best practices of RSR training (after 4-week company paid training).
  • Must be able to push or pull up to 50 lbs. on a regular basis.
  • Bilingual in English and Spanish is a plus, but not required.

Salary Range-  $75,000 - 92,000

We offer a competitive salary and an excellent total rewards package.  Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.

EEO Statement 

Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law.   The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications for this position.  Equivalent combination of education, experience, and skills may supplement above minimum job requirements.

If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to Matthew West at Matthew.West@flocorp.com or (1) 279 7829599.

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