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TravelMediaGroup.com

Reputation Analyst

Maitland, FL · Hybrid

Reputation Management Product Analyst- (Maitland) We have an opportunity for a highly motivated, professional Reputation Analyst in our office in Maitland, FL. This position is for a hybrid schedule ...

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How much do reputation management jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for reputation management in the United States is $43.44, according to ZipRecruiter salary data. Most workers in this role earn between $20.19 and $64.18 per hour, depending on experience, location, and employer.

What is a reputation management job?

A Reputation Management job involves monitoring, influencing, and maintaining the public perception of a person, brand, or company. Professionals in this field handle online reviews, social media presence, public relations, and crisis communication to ensure a positive reputation. They use strategies such as content creation, SEO, and customer engagement to shape public opinion. The goal is to build trust, manage negative feedback, and enhance brand credibility.

What are the key skills and qualifications needed to thrive in reputation management?

To thrive in Reputation Management, you need strong communication, crisis management, digital marketing skills, and typically a bachelor’s degree in communications, public relations, or a related field. Familiarity with social media monitoring tools, SEO platforms, and reputation management software is often required, as well as certifications like Google Analytics or HubSpot can be beneficial. Excellent problem-solving, emotional intelligence, and the ability to work under pressure are valuable soft skills in this role. These competencies are essential for effectively protecting and enhancing an organization’s public image in a fast-paced digital landscape.

What are the most common challenges faced by professionals in reputation management roles?

Professionals in Reputation Management often navigate challenges like rapidly addressing negative publicity, handling online reviews, and managing communications during crisis situations. The fast-paced nature of digital media means that issues can escalate quickly, requiring quick decision-making and coordinated efforts with PR, legal, and customer service teams. In addition, staying updated with changing online trends and managing multiple platforms simultaneously is part of the daily routine. Overcoming these challenges not only sharpens your strategic thinking skills but also provides solid experience for career growth into senior communications or brand management roles.

How do you become a reputation management professional?

To become a reputation management professional, individuals typically need a background in public relations, marketing, or communications, along with strong writing, research, and social media skills. Gaining experience through internships or entry-level roles and obtaining certifications in digital marketing or online reputation management can enhance prospects. Familiarity with tools like social media platforms and review monitoring software is also beneficial.

What does a reputation management do?

A reputation management professional monitors and influences the online perception of individuals or organizations by managing reviews, social media presence, and search engine results. They use tools like SEO and content strategies to improve or repair reputation, often working with communication skills and industry-specific certifications.
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Reputation Management jobs near you
Infographic showing various Reputation Management job openings in the United States as of August 2026, with employment types broken down into 95% Full Time, and 5% Part Time. Highlights an 95% In-person, and 5% Hybrid job distribution, with an average salary of $90,357 per year, or $43.4 per hour.

Online Reputation Analyst

America First Credit Union

Ogden, UT • On-site

Full-time

Re-posted yesterday

America First Credit Union rating

8.2

Company rating: 8.2 out of 10

Based on 52 frontline employees who took The Breakroom Quiz

46th of 152 rated financial services

Job description

In today’s digital environment, an Online Reputation Analyst plays a critical role in understanding, measuring, and improving how the credit union is perceived across online channels. This position uses data, member feedback, review trends, and digital listening tools to identify risks, uncover opportunities, and provide actionable insights that support member satisfaction, brand trust, loan growth, and overall business performance. This position will be responsible for coordinating those efforts across multiple departments such as Member Experience and Complaint Management.


Monitoring and Analyzing Online Presence
The Online Reputation Analyst monitors select digital channels for mentions of the credit union, including but not limited to review platforms, app stores, and other public-facing sources. Rather than simply tracking mentions, this role evaluates sentiment, identifies recurring themes, measures reputation trends, and flags emerging issues that may affect member trust or business outcomes.


Review Response Support and Insight Development
The analyst supports timely and professional review engagement by evaluating review content, identifying response priorities, and helping ensure member feedback is routed appropriately. This role also analyzes positive and negative review patterns to determine what members value most, where service gaps may exist, and which locations, channels, or experiences may require additional attention.


Coordinating Social, Complaint Management, and Branch Issues
The analyst identifies potential issues raised through reviews and online conversations, assesses their severity, and coordinates with the appropriate teams, including complaint management, social media, branches, ATM services, and other operational groups. By maintaining clear documentation and communication, the analyst helps ensure concerns are addressed quickly while also capturing recurring issues that may indicate broader operational or member-experience trends.


Reporting, Dashboards, and Performance Measurement
The analyst develops and maintains reports, dashboards, and summaries that communicate online reputation performance to marketing and leadership teams. Key areas of analysis may include review volume, average ratings, sentiment trends, response performance, location-level trends, issue categories, competitor benchmarks, and the relationship between reputation indicators and business metrics such as membership growth, applications, or product engagement.


Developing Data-Informed Reputation Strategies
To strengthen the credit union’s online reputation, the analyst recommends strategies based on data and observed member feedback. These recommendations may support content planning, local branch reputation priorities, SEO and review visibility, public relations alignment, member-experience improvements, and proactive reputation risk management.


Crisis and Issue Analysis
In the event of a public relations concern or reputation risk, the analyst supports response efforts by monitoring online activity, tracking sentiment changes, identifying affected platforms, and providing timely reporting to public relations and leadership.


REQUIRED QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, business analytics, public relations, data analytics, or equivalent career experience.
• Four years of experience in marketing, social media, public relations, reputation management, member experience, business analysis, or a related field.
• Experience analyzing review data, social media metrics, sentiment, customer feedback, or digital performance indicators.
• Ability to create clear reports, dashboards, summaries, and recommendations for cross-functional stakeholders.

PREFERRED QUALIFICATIONS:


• Familiarity with online review platforms, social listening tools, Google Business Profiles, social media platforms, or reputation management software preferred.

What America First Credit Union employees say

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