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How much do reputation management jobs pay per hour?

As of Jul 23, 2026, the average hourly pay for reputation management in the United States is $43.44, according to ZipRecruiter salary data. Most workers in this role earn between $20.19 and $64.18 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Reputation Management position, and why are they important?

To thrive in Reputation Management, you need strong communication, crisis management, digital marketing skills, and typically a bachelor’s degree in communications, public relations, or a related field. Familiarity with social media monitoring tools, SEO platforms, and reputation management software is often required, as well as certifications like Google Analytics or HubSpot can be beneficial. Excellent problem-solving, emotional intelligence, and the ability to work under pressure are valuable soft skills in this role. These competencies are essential for effectively protecting and enhancing an organization’s public image in a fast-paced digital landscape.

How do you become a reputation manager?

To become a reputation manager, candidates typically need strong communication skills, experience in public relations, marketing, or online content management, and familiarity with reputation management tools and strategies. Relevant certifications or training in digital marketing or brand management can also enhance prospects. Entry often requires a background in communications, social media, or customer service, with some roles demanding a bachelor's degree.

What kind of jobs in media bring in $150,000 a year?

High-paying media jobs that can earn $150,000 or more annually include senior roles such as media directors, executive producers, and digital marketing managers. These positions typically require extensive experience, strong leadership skills, and proficiency with industry tools like analytics platforms and content management systems.

What are the most common challenges faced by professionals in Reputation Management roles?

Professionals in Reputation Management often navigate challenges like rapidly addressing negative publicity, handling online reviews, and managing communications during crisis situations. The fast-paced nature of digital media means that issues can escalate quickly, requiring quick decision-making and coordinated efforts with PR, legal, and customer service teams. In addition, staying updated with changing online trends and managing multiple platforms simultaneously is part of the daily routine. Overcoming these challenges not only sharpens your strategic thinking skills but also provides solid experience for career growth into senior communications or brand management roles.

What is a Reputation Management job?

A Reputation Management job involves monitoring, influencing, and maintaining the public perception of a person, brand, or company. Professionals in this field handle online reviews, social media presence, public relations, and crisis communication to ensure a positive reputation. They use strategies such as content creation, SEO, and customer engagement to shape public opinion. The goal is to build trust, manage negative feedback, and enhance brand credibility.

How much do reputation managers make?

Reputation managers typically earn between $40,000 and $80,000 annually, depending on experience, location, and the complexity of the clients they serve. Senior or specialized reputation management professionals can earn higher salaries, especially if they work for large firms or have advanced skills in online reputation monitoring tools.

What does a reputation manager do?

A reputation manager is responsible for monitoring and influencing the public perception of individuals or organizations. They use tools like social media, review sites, and online content management to address negative information and promote positive visibility, often requiring skills in communication, analytics, and crisis management.
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Reputation Management jobs near you
Infographic showing various Reputation Management job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, 1% Temporary, and 2% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $90,357 per year, or $43.4 per hour.
Brand Reputation Manager - Inspire

Brand Reputation Manager - Inspire

Inspire Brands, Inc.

Sandy Springs, GA • On-site

Full-time

Posted 28 days ago

Inspire Brands rating

5.8

Company rating: 5.8 out of 10

Based on 56 frontline employees who took The Breakroom Quiz

27th of 104 rated fast food restaurants

Job description

The Brand Reputation Manager serves as a strategic communications advisor responsible for protecting and strengthening the reputation of Inspire Brands and its portfolio of iconic restaurant brands. This role leads issue management and crisis communications efforts, partnering closely with Brand Communications, Legal, Operations, Human Resources, Loss Prevention, Corporate Security, and Executive Leadership to navigate complex reputational challenges and emerging risks.
The ideal candidate thrives in a fast-paced environment, exercises sound judgment under pressure, and serves as a trusted resource during both routine and high-impact situations. This position plays a critical role in the organization's preparedness, response, and recovery efforts related to reputational issues.
This position is based in the Atlanta Global Support Center.
Responsibilities:
  • Lead day-to-day reputation management and crisis communications activities across Inspire Brands and its portfolio of restaurant brands.

  • Assess emerging issues and potential reputational risks, providing strategic counsel and recommendations to internal stakeholders.

  • Develop and execute communications strategies, messaging frameworks, holding statements, FAQs, and briefing materials for a variety of issues and incidents.

  • Serve as a primary communications partner to Legal, Operations, Human Resources, Brand Marketing, Corporate Security, and other cross-functional teams during active incidents and sensitive situations.

  • Support enterprise crisis preparedness efforts, including response planning, scenario development, process improvement, and stakeholder training.

  • Monitor traditional media, social media, and industry developments to identify emerging risks and opportunities.

  • Prepare executive reports and issue briefings, summarizing key incidents, trends, response strategies, and business impacts.

  • Support digital reputation management efforts across third-party platforms, online communities, and employer review sites.

  • Build and maintain strong relationships with internal stakeholders across all brands and functions.

  • Support communications response efforts related to operational disruptions, public safety incidents, severe weather events, labor issues, litigation, regulatory developments, and other reputational matters.

Requirements:
  • 4 Year Degree and/or Bachelor's Degree in Communications/Journalism or related field

  • 5-8+ years of experience in corporate communications, public relations, crisis communications, reputation management, or related fields.

Knowledge, Skills and Abilities
  • Experience managing complex issues and advising senior leaders during high-pressure situations, particularly in environments with frontline team members and/or franchisee relationships.

  • This role serves as a key communications contact during emerging issues and crisis situations and may be required to support time-sensitive response efforts outside of traditional business hours when business needs arise.

  • Ability to remain calm, highly responsive, and solutions-oriented in rapidly evolving situations is essential.

  • Exceptional written and verbal communication skills with the ability to translate complex topics into clear, actionable messaging.

  • Strong judgment, discretion, business acumen, and decision-making capabilities.

  • Experience leading cross-functional teams and influencing stakeholders across an organization.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.
We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.

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About Inspire Brands

Sourced by ZipRecruiter

Inspire Brands Inc., located in Atlanta, GA, United States, operates in the foodservice industry as a multi-brand restaurant company, making it among the biggest restaurant companies globally. Their portfolio includes well-known restaurant brands such as Arby's, Buffalo Wild Wings, Sonic, and Jimmy John's, reflecting their commitment to innovation and quality. Founded in 2018 as a result of a consolidation of various restaurant brands under one corporate umbrella, Inspire Brands was formed with a vision to invigorate excellent brands and supercharge their long-term growth.

Industry

Food services and drinking places

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

Year founded

2018

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