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How much do reputation management jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for reputation management in the United States is $43.44, according to ZipRecruiter salary data. Most workers in this role earn between $20.19 and $64.18 per hour, depending on experience, location, and employer.

How do you become a reputation management professional?

To become a reputation management professional, individuals typically need a background in public relations, marketing, or communications, along with strong writing, research, and social media skills. Gaining experience through internships or entry-level roles in digital marketing or PR helps build relevant expertise, and certifications in social media management or online reputation management can enhance credibility. Familiarity with online review platforms, SEO, and analytics tools is also beneficial for success in this field.

What are the key skills and qualifications needed to thrive in reputation management?

To thrive in Reputation Management, you need strong communication, crisis management, digital marketing skills, and typically a bachelor’s degree in communications, public relations, or a related field. Familiarity with social media monitoring tools, SEO platforms, and reputation management software is often required, as well as certifications like Google Analytics or HubSpot can be beneficial. Excellent problem-solving, emotional intelligence, and the ability to work under pressure are valuable soft skills in this role. These competencies are essential for effectively protecting and enhancing an organization’s public image in a fast-paced digital landscape.

What does a reputation management do?

A reputation management professional monitors and influences the public perception of individuals or organizations by managing online reviews, social media presence, and search engine results. They use tools like SEO, content creation, and crisis communication to improve or restore reputation and often work within a strategic communication environment.

What are the most common challenges faced by professionals in reputation management roles?

Professionals in Reputation Management often navigate challenges like rapidly addressing negative publicity, handling online reviews, and managing communications during crisis situations. The fast-paced nature of digital media means that issues can escalate quickly, requiring quick decision-making and coordinated efforts with PR, legal, and customer service teams. In addition, staying updated with changing online trends and managing multiple platforms simultaneously is part of the daily routine. Overcoming these challenges not only sharpens your strategic thinking skills but also provides solid experience for career growth into senior communications or brand management roles.

What is a reputation management job?

A Reputation Management job involves monitoring, influencing, and maintaining the public perception of a person, brand, or company. Professionals in this field handle online reviews, social media presence, public relations, and crisis communication to ensure a positive reputation. They use strategies such as content creation, SEO, and customer engagement to shape public opinion. The goal is to build trust, manage negative feedback, and enhance brand credibility.

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What cities are hiring for Reputation Management jobs? Cities with the most Reputation Management job openings:
What are the most commonly searched types of Reputation Management jobs? The most popular types of Reputation Management jobs are:
What states have the most Reputation Management jobs? States with the most job openings for Reputation Management jobs include:
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Reputation Management jobs near you
Infographic showing various Reputation Management job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, and 3% Contract. Highlights an 88% Physical, 2% Hybrid, and 10% Remote job distribution, with an average salary of $90,357 per year, or $43.4 per hour.

Director, Corporate Communications & Reputation Management

Danone

White Plains, NY • On-site

$165K - $237K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 9 days ago

Job description

Short Intro and About the Job
At Danone, we believe communications has the power to shape reputation, influence conversations, and drive business impact.
We are looking for a strategic and creative communications leader to help define how Danone's story is told across media, executive platforms, industry conversations, and emerging digital channels.
As Director, Corporate Communications & Reputation, you will lead corporate storytelling and reputation-building efforts that strengthen Danone's visibility, credibility, and influence. You will partner with senior leaders across the business to identify compelling stories, elevate executive thought leadership, and connect Danone's purpose and business priorities to the conversations shaping the future of food, nutrition, health, and sustainability.
This is an exciting opportunity for someone who combines strong communications fundamentals with a passion for innovation, creativity, and the evolving role of communications in an AI-driven world.
In this role, you will:
  • Shape and evolve Danone USA's corporate narrative and reputation strategy.
  • Translate business priorities and emerging trends into compelling stories and communications opportunities.
  • Develop integrated communications campaigns across earned, owned, and digital channels.
  • Serve as a trusted advisor to senior leaders on messaging, visibility, and thought leadership.
  • Build and maintain strong relationships with key media and external stakeholders.
  • Lead executive communications and visibility initiatives across media, events, and social platforms.
  • Partner across Communications, Corporate Affairs, Marketing, and the global communications network to deliver integrated storytelling programs.
  • Coach and develop team members while fostering a culture of creativity, collaboration, and continuous learning.

The salary range for this position is $165,000-237,000 USD. The exact salary offered will depend on several factors, including the candidate's relevant experience, geographic location, internal equity, and market conditions. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment.
This role is considered a "hybrid" position that allows for flexible work, meaning it is a role where collaboration with key stakeholders in Danone Hubs occurs. While you may have the option to work from home on a schedule as agreed to with your supervisor, you are also expected to regularly report to your assigned office location at least 3 days per week.
About You
You are a strategic communicator who thrives at the intersection of storytelling, reputation management, and business strategy.
You are curious, collaborative, and energized by the rapidly changing communications landscape. You bring sound judgment, strong relationship-building skills, and the ability to simplify complex topics into stories that resonate with diverse audiences.
You are comfortable advising senior leaders, navigating ambiguity, and balancing long-term reputation building with real-time communications opportunities.
Qualifications
  • 12+ years of experience in corporate communications, reputation management, public affairs, public relations, or a related field.
  • Experience developing and executing integrated communications and thought leadership strategies.
  • Strong media relations experience and demonstrated success securing impactful earned media coverage.
  • Experience advising senior executives and supporting executive visibility initiatives.
  • Exceptional writing, storytelling, and strategic communications skills.
  • Proven ability to lead complex projects and collaborate across functions.
  • Experience managing agencies, external partners, and cross-functional teams.
  • Interest in emerging trends shaping communications, including AI, digital influence, and evolving media consumption behaviors.

About Us, We offer and What's next
Life at DanoneWith approximately 5,000 employees and 13 production locations across the U.S., our vibrant culture and endless growth opportunities are just a couple of the reasons our employees call themselves "Proud Danoners."
Learn more about Life at Danone
Our BrandsWhen you join us, you'll work with some of the best-known food and beverage brands in the world, including Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, Nutricia ®, Oikos®, Silk®, So Delicious® Dairy Free, STōK® Cold Brew Coffee ®, Too Good & Co™, and YoCrunch®.Our PurposeWe're committed to making a positive impact on our world. Rooted in our mission to bring health through food to as many people as possible, we're proud to be the world's largest B Corp.
Learn more about our mission.
Our BenefitsOur commitment to making the world healthier starts with our employees.
  • Physical Wellbeing: We pay for the majority of your medical benefits - which include medical, dental and vision - with our competitive 80%/20% cost-sharing model.
  • Mental Wellbeing: Danoners receive fitness discounts, unlimited flexible time off and hybrid work schedules. We also have a range of programs that support mental health and substance abuse.
  • Financial Support: We offer a performance-based bonus, a 401(k) plan, tuition reimbursement, employee discount programs and voluntary perks.
  • Family Care: We offer caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits and pet insurance.

Learn more about our benefits.
Equal Opportunity EmployerDanone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here.
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