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Reputation Management Jobs in Houston, TX (NOW HIRING)

Assistant Property Manager

Houston, TX · On-site

$16.75 - $22.75/hr

Marketing & Reputation Management * Assist with online reputation management and review responses. * Support social media and community marketing efforts. * Ensure listing information remains ...

Partner with senior leadership on reputation management and strategic external communications, providing guidance and execution for high-impact public-facing initiatives. * Lead organic social media ...

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Investigative Reporter

Houston, TX · On-site

$28 - $35/hr

The firm provides crisis management, reputation management, and litigation support services. The President of Dolcefino Media is Wayne Dolcefino, a longtime investigative journalist who headed the ...

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The firm excels in crisis management, reputation management, and litigation support, and centers around social media platforms. The President of Dolcefino Consulting is Wayne Dolcefino, a longtime ...

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Reputation Management information

See Houston, TX salary details

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How much do reputation management jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for reputation management in Houston, TX is $40.08, according to ZipRecruiter salary data. Most workers in this role earn between $18.65 and $59.23 per hour, depending on experience, location, and employer.

What is a reputation management job?

A Reputation Management job involves monitoring, influencing, and maintaining the public perception of a person, brand, or company. Professionals in this field handle online reviews, social media presence, public relations, and crisis communication to ensure a positive reputation. They use strategies such as content creation, SEO, and customer engagement to shape public opinion. The goal is to build trust, manage negative feedback, and enhance brand credibility.

What are the key skills and qualifications needed to thrive in reputation management?

To thrive in Reputation Management, you need strong communication, crisis management, digital marketing skills, and typically a bachelor’s degree in communications, public relations, or a related field. Familiarity with social media monitoring tools, SEO platforms, and reputation management software is often required, as well as certifications like Google Analytics or HubSpot can be beneficial. Excellent problem-solving, emotional intelligence, and the ability to work under pressure are valuable soft skills in this role. These competencies are essential for effectively protecting and enhancing an organization’s public image in a fast-paced digital landscape.

What are the most common challenges faced by professionals in reputation management roles?

Professionals in Reputation Management often navigate challenges like rapidly addressing negative publicity, handling online reviews, and managing communications during crisis situations. The fast-paced nature of digital media means that issues can escalate quickly, requiring quick decision-making and coordinated efforts with PR, legal, and customer service teams. In addition, staying updated with changing online trends and managing multiple platforms simultaneously is part of the daily routine. Overcoming these challenges not only sharpens your strategic thinking skills but also provides solid experience for career growth into senior communications or brand management roles.

How do you become a reputation management professional?

To become a reputation management professional, individuals typically need a background in public relations, marketing, or communications, along with strong writing, research, and social media skills. Gaining experience through internships or entry-level roles and obtaining certifications in digital marketing or online reputation management can enhance prospects. Familiarity with tools like social media platforms and review monitoring software is also beneficial.

What does a reputation management do?

A reputation management professional monitors and influences the online perception of individuals or organizations by managing reviews, social media presence, and search engine results. They use tools like SEO and content strategies to improve or repair reputation, often working with communication skills and industry-specific certifications.

What are the most commonly searched types of Reputation Management jobs in Houston, TX?

The most popular types of Reputation Management jobs in Houston, TX are:

What are popular job titles related to Reputation Management jobs in Houston, TX?

For Reputation Management jobs in Houston, TX, the most frequently searched job titles are:

What job categories do people searching Reputation Management jobs in Houston, TX look for?

The top searched job categories for Reputation Management jobs in Houston, TX are:

What cities near Houston, TX are hiring for Reputation Management jobs?

Cities near Houston, TX with the most Reputation Management job openings:

Infographic showing various Reputation Management job openings in Houston, TX as of August 2026, with employment types broken down into 93% Full Time, and 7% Part Time. Highlights an 95% In-person, and 5% Hybrid job distribution, with an average salary of $83,373 per year, or $40.1 per hour.

Regional Marketing Manager

Portico Property Management

Katy, TX • On-site

$70K - $80K/yr

Full-time

Posted 15 days ago


Job description

Portico has an amazing opportunity to join our team as a Regional Marketing Manager!
Position Summary
The Regional Marketing Manager serves as the strategic marketing partner for an assigned portfolio of multifamily communities. This role collaborates with Operations, Regional Directors, onsite teams, ownership groups, and marketing specialists to develop and execute marketing strategies that drive occupancy, leasing performance, resident retention, and asset value.
The Regional Marketing Manager oversees portfolio marketing performance, digital strategy, client communication, budget management, analytics, and cross-functional initiatives. This position serves as the primary marketing liaison for assigned communities and provides data-driven recommendations based on market conditions, performance trends, and industry best practices.
Key Responsibilities
Portfolio Strategy & Performance
  • Develop and execute customized marketing strategies aligned with community goals, market conditions, and ownership objectives.
  • Partner with Operations and onsite teams to improve lead generation, leasing performance, resident retention, and overall marketing effectiveness.
  • Analyze property performance, competitive positioning, market trends, and campaign results to identify opportunities for growth.
  • Support acquisitions, lease-ups, rebrands, transitions, and stabilized assets through strategic marketing planning and execution.
  • Conduct market research, competitive audits, and community assessments to evaluate positioning, messaging, and marketing effectiveness.
  • Recommend and implement marketing initiatives that maximize performance and return on investment.

Client & Stakeholder Management
  • Serve as the primary marketing contact for ownership groups, asset managers, Regional Directors, and onsite teams.
  • Lead marketing presentations, performance reviews, and strategic planning discussions.
  • Prepare and present portfolio updates, quarterly business reviews, marketing assessments, and strategic recommendations.
  • Communicate campaign performance, market insights, and actionable recommendations to stakeholders.
  • Participate in ownership meetings, operational reviews, and leadership discussions as needed.

Digital Marketing & Analytics
  • Collaborate with internal specialists and external partners to develop and execute digital marketing strategies, including:
    • PPC
    • SEO
    • Paid Social
    • Geofencing
    • Reputation Management
    • Website Optimization
  • Monitor and analyze performance data from GA4, CRM platforms, advertising channels, website analytics, and reporting tools.
  • Develop monthly, quarterly, and annual performance reports with actionable insights.
  • Conduct website audits to ensure accuracy, brand consistency, user experience, and lead conversion effectiveness.
  • Oversee website launches, redesigns, migrations, and content updates.
  • Audit online listings and directory platforms to ensure accuracy and brand compliance.
  • Analyze lead attribution, CRM data integrity, and conversion metrics to support data-driven decision-making.
  • Partner with onsite teams to improve lead management, follow-up processes, and conversion rates.

Budget Management
  • Develop and manage annual marketing budgets for assigned communities.
  • Monitor marketing expenditures and ensure alignment with approved budgets and business objectives.
  • Evaluate marketing investments and recommend adjustments to maximize ROI.
  • Support annual budgeting and forecasting processes with Operations and ownership groups.
  • Track spending across advertising, creative services, websites, photography, signage, resident engagement initiatives, and related marketing expenses.
  • Review vendor proposals, invoices, and project estimates for accuracy and budget compliance.
  • Maintain accurate budget documentation and provide financial updates to stakeholders as needed.

Training, Consulting & Brand Management
  • Serve as a marketing consultant and resource for onsite teams and operational leadership.
  • Support the development and delivery of training programs, presentations, and best-practice resources.
  • Ensure brand standards are consistently maintained across all marketing channels and customer touchpoints.
  • Monitor reputation management trends and communicate their impact on leasing performance and brand perception.

Project & Vendor Management
  • Manage multiple marketing projects across communities while balancing priorities, deadlines, and stakeholder expectations.
  • Coordinate with website providers, digital agencies, photographers, designers, printers, signage vendors, and other partners.
  • Oversee the development of marketing collateral, branding materials, photography, video assets, presentations, and community resources.
  • Manage creative projects from concept through implementation while ensuring quality, consistency, and adherence to brand standards.
  • Support property launches, rebrands, acquisitions, and transitions through effective project coordination.
  • Review creative deliverables and digital assets for accuracy, functionality, and alignment with company objectives.
  • Coordinate vendor billing and invoice processing to support accurate budget tracking.

Qualifications
  • Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field preferred.
  • 3-5+ years of marketing experience, preferably within multifamily housing, real estate, hospitality, agency, or related industries.
  • Experience managing multiple projects, stakeholders, properties, or business units simultaneously.
  • Strong understanding of marketing strategy, digital marketing, branding, analytics, and performance reporting.
  • Experience presenting recommendations, insights, and performance results to clients, ownership groups, and leadership teams.
  • Excellent written, verbal, presentation, organizational, and interpersonal communication skills.
  • Strong analytical and problem-solving abilities with a data-driven approach to decision-making.

Our Company is an equal Opportunity Employer. As a condition of employment, a satisfactory drug test and background check are required.
Pay Range: $70,000 - $80,000 per year