About the Role As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization's programmatic media investment portfolio. This role is ...
About the Role As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization's programmatic media investment portfolio. This role is ...
Programmatic Strategist
Manhattan, NY · On-site
$80K/yr
The Programmatic Strategist works closely with Media and Analytics teams to maintain quality control of active and upcoming programmatic campaigns, continuously measures and optimizes performance ...
Quick apply
Programmatic Strategist
Manhattan, NY · On-site
$80K/yr
The Programmatic Strategist works closely with Media and Analytics teams to maintain quality control of active and upcoming programmatic campaigns, continuously measures and optimizes performance ...
Programmatic Trader
Las Vegas, NV · Remote
Programmatic Trading & Campaign Execution * Own end-to-end setup, trafficking, and execution of programmatic campaigns across DSPs including Amazon DSP, Basis, and/or comparable platforms.
Programmatic Trader
Las Vegas, NV · Remote
Programmatic Trading & Campaign Execution * Own end-to-end setup, trafficking, and execution of programmatic campaigns across DSPs including Amazon DSP, Basis, and/or comparable platforms.
Analyst, Programmatic
Cherry Hill, NJ · On-site
$40K - $75K/yr
We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising ...
Analyst, Programmatic
Cherry Hill, NJ · On-site
$40K - $75K/yr
We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising ...
Director, Programmatic
New York, NY · On-site
About the Role As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization's programmatic media investment portfolio. This role is ...
Director, Programmatic
New York, NY · On-site
About the Role As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization's programmatic media investment portfolio. This role is ...
Supervisor, Programmatic
$134K - $140K/yr
Supervisor, Programmatic has a passion for the industry and experience creating & delivering successful paid social or programmatic media plans. They will be expected to plan campaigns, provide ...
Supervisor, Programmatic
$134K - $140K/yr
Supervisor, Programmatic has a passion for the industry and experience creating & delivering successful paid social or programmatic media plans. They will be expected to plan campaigns, provide ...
Assistant Programmatic
New York, NY · On-site
$40K - $50K/yr
Within Horizon, the Programmatic media capability plays a pivotal role in ensuring that our clients' messages and value propositions resonate with consumers amidst a rapidly evolving media landscape.
Assistant Programmatic
New York, NY · On-site
$40K - $50K/yr
Within Horizon, the Programmatic media capability plays a pivotal role in ensuring that our clients' messages and value propositions resonate with consumers amidst a rapidly evolving media landscape.
Manager, Programmatic
New York, NY · On-site
$110K - $125K/yr
About the Role You will build programmatic data sources that increase revenue across the global NYT portfolio. Work with SSP partners and reporting platform vendors to ensure data is accurate and ...
Manager, Programmatic
New York, NY · On-site
$110K - $125K/yr
About the Role You will build programmatic data sources that increase revenue across the global NYT portfolio. Work with SSP partners and reporting platform vendors to ensure data is accurate and ...
Analyst, Programmatic
Parsippany, NJ · On-site
$40K - $75K/yr
We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising ...
Analyst, Programmatic
Parsippany, NJ · On-site
$40K - $75K/yr
We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising ...
Analyst, Programmatic
$40K - $75K/yr
We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising ...
Analyst, Programmatic
$40K - $75K/yr
We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising ...
Analyst, Programmatic
New York, NY · On-site
$40K - $75K/yr
We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising ...
Analyst, Programmatic
New York, NY · On-site
$40K - $75K/yr
We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising ...
We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising ...
Quick apply
We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising ...
Analyst, Programmatic
Parsippany, NJ · On-site
$40K - $75K/yr
We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising ...
Analyst, Programmatic
Parsippany, NJ · On-site
$40K - $75K/yr
We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising ...
Assistant Programmatic
Manhattan, NY · On-site
$40K - $50K/yr
Within Horizon, the Programmatic media capability plays a pivotal role in ensuring that our clients' messages and value propositions resonate with consumers amidst a rapidly evolving media landscape.
Assistant Programmatic
Manhattan, NY · On-site
$40K - $50K/yr
Within Horizon, the Programmatic media capability plays a pivotal role in ensuring that our clients' messages and value propositions resonate with consumers amidst a rapidly evolving media landscape.
We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising ...
Quick apply
We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising ...
Programmatic Supervisor
Chicago, IL · On-site
The Programmatic Supervisor is responsible for overseeing the day-to-day execution, optimization, and performance of programmatic digital media campaigns across channels such as display, online video ...
Programmatic Supervisor
Chicago, IL · On-site
The Programmatic Supervisor is responsible for overseeing the day-to-day execution, optimization, and performance of programmatic digital media campaigns across channels such as display, online video ...
Analyst, Programmatic
Philadelphia, PA · On-site
$40K - $75K/yr
We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising ...
Analyst, Programmatic
Philadelphia, PA · On-site
$40K - $75K/yr
We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising ...
Programmatic Specialist
Columbia, MO · Hybrid
The Programmatic Specialist is responsible for the implementation, management, and optimization of campaigns at Coegi. In this role, this person executes effective and innovative Programmatic ...
Quick apply
Programmatic Specialist
Columbia, MO · Hybrid
The Programmatic Specialist is responsible for the implementation, management, and optimization of campaigns at Coegi. In this role, this person executes effective and innovative Programmatic ...
Supervisor, Programmatic
Philadelphia, PA · On-site
$75K - $107K/yr
Overview Position Summary The Supervisor, Programmatic, leads and manages programmatic buying strategies, drives innovation and optimizes client campaigns. The Supervisor provides senior-level ...
Supervisor, Programmatic
Philadelphia, PA · On-site
$75K - $107K/yr
Overview Position Summary The Supervisor, Programmatic, leads and manages programmatic buying strategies, drives innovation and optimizes client campaigns. The Supervisor provides senior-level ...
Supervisor, Programmatic
Philadelphia, PA · On-site
$75K - $107K/yr
Position Summary The Supervisor, Programmatic, leads and manages programmatic buying strategies, drives innovation and optimizes client campaigns. The Supervisor provides senior-level expertise while ...
Supervisor, Programmatic
Philadelphia, PA · On-site
$75K - $107K/yr
Position Summary The Supervisor, Programmatic, leads and manages programmatic buying strategies, drives innovation and optimizes client campaigns. The Supervisor provides senior-level expertise while ...
Programmatic information
See salary details
$35.5K - $42.7K
5% of jobs
$42.7K - $49.9K
7% of jobs
$49.9K - $57K
7% of jobs
$62.7K is the 25th percentile. Wages below this are outliers.
$57K - $64.2K
6% of jobs
The median wage is $66.8K / yr.
$64.2K - $71.4K
67% of jobs
$71.4K - $78.6K
2% of jobs
$78.6K - $85.8K
2% of jobs
$85.8K - $93K
1% of jobs
$93K - $100.1K
1% of jobs
$100.1K - $107.3K
0% of jobs
$107.3K - $114.5K
0% of jobs
$35.5K
$68.8K
$114.5K
How much do programmatic jobs pay per year?
What is a programmatic?
A Programmatic job typically involves managing automated digital advertising campaigns using data, algorithms, and technology to optimize ad placements in real time. Professionals in this field work with demand-side platforms (DSPs), supply-side platforms (SSPs), and other ad tech tools to buy and sell digital ad inventory efficiently. Responsibilities may include campaign strategy, data analysis, audience targeting, and performance optimization. This role requires analytical skills, knowledge of ad technology, and an understanding of digital marketing.
What are the most common challenges faced in a programmatic role?
Professionals in programmatic roles often face the challenge of staying ahead of rapidly evolving digital advertising technologies and industry best practices. Managing large amounts of data to optimize campaigns, dealing with issues like ad fraud or viewability, and balancing client expectations with campaign realities are frequent aspects of the job. Additionally, programmatic specialists must coordinate closely with creative, analytics, and sales teams to ensure campaign success. Developing the ability to quickly learn new tools and adjust strategies is essential for ongoing success in this dynamic field.
What is programmatic work?
What are the key skills and qualifications needed to thrive in a programmatic role?
To thrive as a Programmatic professional, you need a deep understanding of digital advertising, data analysis, and campaign optimization, typically supported by experience with programmatic ad buying platforms. Familiarity with tools like Google DV360, The Trade Desk, and certifications in platforms such as Google Ads or IAB Digital Media Buying are highly valued. Strong analytical thinking, problem-solving abilities, and effective communication help you manage campaigns and collaborate with cross-functional teams. These competencies are crucial for maximizing campaign performance, efficiently reaching target audiences, and driving measurable results for clients or brands.
Is programmatic a good career?

Full-time
Re-posted 20 days ago
Job description
Who We Are:
At Digital Matter, we are a next-generation growth and transformation partner built for the realities of today's market. Â
We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.Â
Our team brings deep operating experience across media, retail, and technology. We have built, scaled, and transformed organizations.Â
We help consumer brands unlock growth and navigate transformation by managing media as a strategic asset class, connecting data, technology, and creativity to deliver measurable business impact.Â
Our mission is clear: to transform media into a lever for enterprise-level value creation, powered by intelligence, automation, and future-ready technology.Â
Over the past seven years, we've guided organizations through IPOs, digital turnarounds, and successful exits, proving that when media is managed as capital, it becomes a catalyst for growth and transformation at scale.
As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization's programmatic media investment portfolio. This role is responsible for translating business objectives into disciplined media allocation decisions, ensuring that every dollar of programmatic spend is underwritten, measured, optimized, and governed with institutional rigor.
The successful candidate will oversee bidding strategy, inventory quality, supply-path optimization, measurement frameworks, risk controls, and team performance across major programmatic platforms and partners.
- Serve as the programmatic lead, helping define the team's mandate, operating model, and standards of excellence
- Build, hire, and develop a high-performing team across programmatic trading, ad operations, analytics, and client strategy
- Establish scalable processes, documentation, workflows, and decision rights to support a growing portfolio of retail clients
- Set the cultural and operational foundation for a disciplined, accountable, and analytically rigorous media investment team
- Lead programmatic strategy across a robust portfolio of retail clients, aligning media investment decisions to each client's commercial objectives
- Develop client-specific investment theses across display, video, CTV, audio, DOOH, and emerging channels
- Establish allocation frameworks that balance performance, growth, efficiency, and risk across multiple client portfolios
- Identify opportunities to expand client relationships through stronger performance, improved measurement, and new media investment opportunities
- Own the design and optimization of bidding strategies across DV360, The Trade Desk, Amazon DSP, and other relevant platforms
- Partner with product, data science, and engineering teams to help shape the AI trading platform roadmap, ensuring it reflects trader workflows, client needs, and real-world market dynamics
- Build supply-path optimization frameworks, including curated marketplaces, direct publisher access, fee transparency, and inventory governance
- Define standards for campaign execution, pacing, optimization, brand safety, viewability, invalid traffic prevention, and MFA exclusion
- Ensure consistent execution quality across clients while tailoring strategies to category dynamics, margin profiles, and business goals
- Partner with analytics, data science, and finance teams to build measurement frameworks across incrementality testing, attribution, MMM, and business outcome reporting
- Establish portfolio-level governance, including budget guardrails, concentration thresholds, performance benchmarks, and escalation protocols
- Deliver executive-ready reporting on client performance, variance drivers, investment rationale, and forward-looking recommendations
- Create a repeatable operating system for assessing what is working, what is underperforming, and where capital should be reallocated across the portfolio
- 8+ years of experience in programmatic media, digital investment, or performance marketing, including leadership experience within a trading desk, in-house programmatic function, or media investment organization
- Proven track record building and scaling programmatic capabilities within a fast-growing, client-facing environment
- Deep hands-on expertise across major DSPs, including DV360, The Trade Desk, Amazon DSP, and retail media ecosystems
- Strong understanding of the broader programmatic supply chain, including SSPs, exchanges, identity frameworks, curated marketplaces, and supply-path optimization
- Demonstrated ability to develop, optimize, or operationalize bidding strategies, custom algorithms, log-level optimization, and AI-driven decisioning frameworks
- Experience leveraging data, automation, and AI platforms to improve media performance, operational efficiency, and portfolio-level outcomes
- Strong analytical and measurement capabilities, including incrementality testing, attribution, MMM, and interpreting model outputs to drive business decisions
- Financial and commercial acumen, including experience managing media budgets, analyzing unit economics, evaluating ROI, and owning portfolio performance outcomes
- Comfortable working cross-functionally with data science, engineering, analytics, finance, strategy, and client leadership teams
- Experience building processes, operating models, and governance structures within high-growth or evolving organizations
- Proficiency in SQL and familiarity with Python, R, clean rooms, or advanced analytics environments preferred
- Background in quantitative finance, trading, retail media, curated marketplaces, or internal media technology/platform development is a strong plus
The salary range posted is reflective of base salary, which will be determined based on skills, experience, and qualifications. You will also be eligible for equity and benefits.Â
What We Value:
One Team.Â
We're all in. When we win, we win together. When we miss, we learn together.
Collaboration isn't optional; it's how we operate. Everyone plays a part, everyone has a stake, and
every result belongs to all of us. Â
Maximum Transparency. Â Â
We are transparent, both internally and externally. The value we deliver comes from leveraging those
truths to drive actionable solutions that move the business forward.Â
Ownership Culture. Â
We believe in moving with purpose. We don't wait for perfect conditions - we identify opportunities,
make informed decisions and execute with speed and accountability. Success is measured by what
we accomplish, not just what we plan.Â
Digital Matter is an Equal Opportunity Employer and is committed to fair and equitable hiring practices.
All hiring decisions at Digital Matter are based on strategic business needs, job requirements, and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics, or any other protected status. If you require a reasonable accommodation for an interview please reach out to HR at [email protected]Â
** Note to Recruiters and Placement Agencies: We do not accept unsolicited agency resumes. **Â