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Programmatic Jobs in Philadelphia, PA (NOW HIRING)

CMI Media Group

Director, Programmatic

Cherry Hill, NJ · On-site

$90K - $180K/yr

Lead Programmatic Innovation: Spearhead the development of sophisticated programmatic media strategies and analysis, encompassing audience and media partner selection, custom data and PMP ...

CMI Media Group

Director, Programmatic

Chesterbrook, PA · On-site

$90K - $180K/yr

Lead Programmatic Innovation: Spearhead the development of sophisticated programmatic media strategies and analysis, encompassing audience and media partner selection, custom data and PMP ...

CMI Media Group

Director, Programmatic

Philadelphia, PA · On-site

$90K - $180K/yr

Lead Programmatic Innovation: Spearhead the development of sophisticated programmatic media strategies and analysis, encompassing audience and media partner selection, custom data and PMP ...

CMI Media Group

Analyst, Programmatic

Cherry Hill, NJ

$40K - $75K/yr

We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising ...

CMI Media Group

Analyst, Programmatic

Philadelphia, PA

$40K - $75K/yr

We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising ...

CMI Media Group

Analyst, Programmatic

Philadelphia, PA · On-site

$40K - $75K/yr

We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising ...

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All JobsProgrammatic JobsProgrammatic Jobs in Philadelphia, PA

Programmatic information

See Philadelphia, PA salary details

$35.8K

$69.4K

$115.5K

How much do programmatic jobs pay per year?

As of Aug 30, 2026, the average yearly pay for programmatic in Philadelphia, PA is $69,383.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,100.00 and $69,600.00 per year, depending on experience, location, and employer.

What is a programmatic?

A Programmatic job typically involves managing automated digital advertising campaigns using data, algorithms, and technology to optimize ad placements in real time. Professionals in this field work with demand-side platforms (DSPs), supply-side platforms (SSPs), and other ad tech tools to buy and sell digital ad inventory efficiently. Responsibilities may include campaign strategy, data analysis, audience targeting, and performance optimization. This role requires analytical skills, knowledge of ad technology, and an understanding of digital marketing.

What are the key skills and qualifications needed to thrive in a programmatic role?

To thrive as a Programmatic professional, you need a deep understanding of digital advertising, data analysis, and campaign optimization, typically supported by experience with programmatic ad buying platforms. Familiarity with tools like Google DV360, The Trade Desk, and certifications in platforms such as Google Ads or IAB Digital Media Buying are highly valued. Strong analytical thinking, problem-solving abilities, and effective communication help you manage campaigns and collaborate with cross-functional teams. These competencies are crucial for maximizing campaign performance, efficiently reaching target audiences, and driving measurable results for clients or brands.

What are the most common challenges faced in a programmatic role?

Professionals in programmatic roles often face the challenge of staying ahead of rapidly evolving digital advertising technologies and industry best practices. Managing large amounts of data to optimize campaigns, dealing with issues like ad fraud or viewability, and balancing client expectations with campaign realities are frequent aspects of the job. Additionally, programmatic specialists must coordinate closely with creative, analytics, and sales teams to ensure campaign success. Developing the ability to quickly learn new tools and adjust strategies is essential for ongoing success in this dynamic field.

Is programmatic a good career?

Programmatic advertising involves managing automated digital ad campaigns using platforms and data analysis, making it a growing field with demand for skills in data, analytics, and digital marketing. It offers opportunities in media agencies, tech companies, and marketing departments, often requiring familiarity with tools like DSPs and ad servers. The career can be stable and lucrative for those with technical skills and industry knowledge.

What is programmatic work?

Programmatic work involves managing digital advertising campaigns through automated platforms that buy and optimize ad placements in real-time. It requires skills in data analysis, understanding ad tech tools, and working with demand-side platforms (DSPs) to target audiences efficiently.

What are the most commonly searched types of Programmatic jobs in Philadelphia, PA?

The most popular types of Programmatic jobs in Philadelphia, PA are:

What are popular job titles related to Programmatic jobs in Philadelphia, PA?

For Programmatic jobs in Philadelphia, PA, the most frequently searched job titles are:

What job categories do people searching Programmatic jobs in Philadelphia, PA look for?

The top searched job categories for Programmatic jobs in Philadelphia, PA are:

Programmatic jobs near you
Infographic showing various Programmatic job openings in Philadelphia, PA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% Remote job distribution, with an average salary of $69,383 per year, or $33.4 per hour.

Director, Programmatic

CMI Media Group

Cherry Hill, NJ

Full-time

Re-posted 17 days ago

Job description

CMI Media Group, a leading force in healthcare media, is seeking a highly experienced and dynamic Director, Programmatic to join our core leadership team! This is a pivotal role for an individual who thrives on innovation, strategic thinking, and building high-performing teams in the ever-evolving programmatic landscape. As a key leader within our agency, you will drive the development and execution of cutting-edge programmatic strategies across all channels, including Display, Video, Native, Audio, Connected TV, and more. You'll be instrumental in expanding our offerings, establishing best practices, and positioning CMI Media Group as the definitive authority in healthcare programmatic.
What You'll Do:
  • Lead Programmatic Innovation: Spearhead the development of sophisticated programmatic media strategies and analysis, encompassing audience and media partner selection, custom data and PMP recommendations, timing/scheduling, and creative recommendations across all programmatic channels.
  • Expand Our Reach: Play a crucial role in expanding CMI/Compas’ Connected TV, Online Audio, and Online Video offerings and best practices in partnership with senior leadership.
  • Be the Domain Expert: Act as the top domain expert in leading programmatic platforms like The Trade Desk, sharing your knowledge and expertise to elevate our entire team.
  • Forge Strategic Partnerships: Initiate, build, and evaluate relationships with leading programmatic suppliers, continuously evolving CMI’s technology stack, partnerships, and integrations.
  • Drive Thought Leadership: Author and review impactful Programmatic POVs, Case Studies, and insights based on industry updates and trends. Represent CMI Media Group as a key leader in public forums.
  • Client & Business Growth: Serve as the point person for senior client relationships (existing and prospective), leveraging thought leadership and innovative POVs to strengthen partnerships and develop new business opportunities. Drive successful financial performance and maintain P&L statements for your client portfolio.
  • Team Leadership & Development: Interview, hire, develop, and effectively grow a high-caliber team of programmatic professionals. Lead your assigned team in prioritizing and delegating tasks across all aspects of programmatic planning, execution, and optimization.
  • Process Optimization: Continuously refine processes for planning, managing, and optimizing programmatic campaigns, implementing time-saving and results-driven solutions.
  • Healthcare Programmatic Pioneer: Take the lead in establishing CMI as an authority in Programmatic, specifically within the healthcare sector, launching industry-firsts in emerging channels and formats.
What You Bring:
  • 7+ years of experience managing Programmatic campaigns with a Demand Side Platform, or equivalent experience with a Supply-Side Platform.
  • Deep expertise in programmatic publisher, platform, and audience suppliers, with a strong focus on Audio, Video, and Connected TV.
  • Proven experience leading and building a team of direct reports (junior, senior, and leadership staff).
  • Expertise in Programmatic buying platforms such as The Trade Desk, Google DV360, and others.
  • Strong digital media background and exceptional project management skills.
  • Outstanding analytical and problem-solving skills, with strong quantitative analysis abilities.
  • Excellent written, verbal, and presentation skills.
  • Strong Excel skills (pivot tables, v-lookups).
  • Ability to create, grow, and expand relationships with clients, vendors, and internal stakeholders.
  • Demonstrable passion for learning new technologies and staying ahead of industry trends.
  • Strong business and leadership skills to make independent decisions.
  • A passion for working in a fast-growing healthcare media agency.
  • Bachelor’s degree or equivalent, preferably in marketing, business, or any quantitative or analytical related fields (preferred).
  • Healthcare/Pharmaceutical background is a significant plus.

The base salary for this position at the time of this posting may range from $90,000 to $180,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.