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Programmatic Jobs in Maryland (NOW HIRING)

Acquisition Analyst

Lexington Park, MD · Hybrid

$74K - $101K/yr

Utilize AMS and PMT to develop, maintain, and manage programmatic documentation, acquisition artifacts, milestones, and program data. * Support development, review, coordination, and submission of ...

Acquisition Analyst

Patuxent River, MD · On-site

$86K - $117K/yr

Utilize AMS and PMT to develop, maintain, and manage programmatic documentation, acquisition artifacts, milestones, and program data. * Support development, review, coordination, and submission of ...

Programmatic duties may include development and execution of Focus Area strategy; reviewing and compiling programmatic and data reports from partners; project monitoring and evaluation; and ...

Senior Digital Media Planner

Lanham, MD · On-site +1

$90K - $105K/yr

You will plan, develop, and manage cross-channel paid digital media and conversion programs featuring programmatic CTV, display, native, paid social, and paid search digital advertising, with a focus ...

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Programmatic information

See Maryland salary details

$34.5K

$66.7K

$111.1K

How much do programmatic jobs pay per year?

As of Aug 31, 2026, the average yearly pay for programmatic in Maryland is $66,732.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,700.00 and $67,000.00 per year, depending on experience, location, and employer.

What is a programmatic?

A Programmatic job typically involves managing automated digital advertising campaigns using data, algorithms, and technology to optimize ad placements in real time. Professionals in this field work with demand-side platforms (DSPs), supply-side platforms (SSPs), and other ad tech tools to buy and sell digital ad inventory efficiently. Responsibilities may include campaign strategy, data analysis, audience targeting, and performance optimization. This role requires analytical skills, knowledge of ad technology, and an understanding of digital marketing.

What are the key skills and qualifications needed to thrive in a programmatic role?

To thrive as a Programmatic professional, you need a deep understanding of digital advertising, data analysis, and campaign optimization, typically supported by experience with programmatic ad buying platforms. Familiarity with tools like Google DV360, The Trade Desk, and certifications in platforms such as Google Ads or IAB Digital Media Buying are highly valued. Strong analytical thinking, problem-solving abilities, and effective communication help you manage campaigns and collaborate with cross-functional teams. These competencies are crucial for maximizing campaign performance, efficiently reaching target audiences, and driving measurable results for clients or brands.

What are the most common challenges faced in a programmatic role?

Professionals in programmatic roles often face the challenge of staying ahead of rapidly evolving digital advertising technologies and industry best practices. Managing large amounts of data to optimize campaigns, dealing with issues like ad fraud or viewability, and balancing client expectations with campaign realities are frequent aspects of the job. Additionally, programmatic specialists must coordinate closely with creative, analytics, and sales teams to ensure campaign success. Developing the ability to quickly learn new tools and adjust strategies is essential for ongoing success in this dynamic field.

Is programmatic a good career?

Programmatic advertising involves managing automated digital ad campaigns using platforms and data analysis, making it a growing field with demand for skills in data, analytics, and digital marketing. It offers opportunities in media agencies, tech companies, and marketing departments, often requiring familiarity with tools like DSPs and ad servers. The career can be stable and lucrative for those with technical skills and industry knowledge.

What is programmatic work?

Programmatic work involves managing digital advertising campaigns through automated platforms that buy and optimize ad placements in real-time. It requires skills in data analysis, understanding ad tech tools, and working with demand-side platforms (DSPs) to target audiences efficiently.

What are the most commonly searched types of Programmatic jobs in Maryland?

The most popular types of Programmatic jobs in Maryland are:

What are popular job titles related to Programmatic jobs in Maryland?

For Programmatic jobs in Maryland, the most frequently searched job titles are:

Infographic showing various Programmatic job openings in Maryland as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% Remote job distribution, with an average salary of $66,732 per year, or $32.1 per hour.

Programmatic Technical Account Support Specialist

Sinclair Broadcast Group

MD • On-site

$82K - $103K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 24 days ago


Sinclair Broadcast Group rating

6.4

Company rating: 6.4 out of 10

Based on 53 frontline employees who took The Breakroom Quiz

60th of 78 rated media


Job description


We're looking for an experienced Programmatic Technical Account Specialist to manage our Sinclair, Inc. key digital account business. You will own the technical relationship with our clients and play a key role in ensuring clients grow within the Compulse platform and get the most value from our services. This candidate needs to be able to work cross-functionally with Sales, Product/Engineering and Operations. This position reports into the Assistant Vice-President, Customer Service Operations.
Responsibilities:
  • Serve as a technical expert on key accounts utilizing various Programmatic Demand Side Platforms within the OTT, Display & Video and Geofencing environments.
  • Must be comfortable communicating with clients on all platform levels (phone, email, etc.)
  • Responsible for communicating technical issues and solutions to internal stakeholders and clients on a necessary basis regarding programmatic campaign setups errors or best practices.
  • Must be able to understand and communicate advanced platform and technical concepts to non-technical stakeholders.
  • Be a key point of contact for technical escalations to engineering/product/operation teams and see issues through to a timely resolution.
  • Partner with Sales, Account Management, Product/Engineering and Operations to execute strategy and address client technical needs. Be a team player.
  • Must have high proficiency in reporting and be able to interpret analytics to monitor campaign performance and be able to report metrics to sales leads and clients
  • Educate Sinclair, Inc sales teams on Compulse advertising offerings
  • Must be comfortable training and mentoring other members of the account management team

Skills:
  • Bachelor's Degree in related field
  • 3+ years of experience working with a DSP and familiarity setting up deals in a DSP
  • 3+ years in a client facing role
  • Experience with Xandr, GroundTruth, Beeswax, and Yahoo! DSPs
  • Strong acumen for technical account problem solving - including analytic, troubleshooting, and general problem-solving abilities
  • Experience collaborating across teams both domestic and international
  • Strong knowledge of the overall ad tech landscape
  • Familiarity with the Over-The-Top content environment preferred
  • In depth knowledge of measurement and attribution vendors such as TVSquared
  • High level of proficiency with MS Excel
  • Excellent communication, analytical and problem-solving skills

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.
The base salary compensation range for this role is $82,400 to $103,000. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.

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