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Programmatic Jobs in Maryland (NOW HIRING)

Moore DM Group LLC

Senior Digital Media Planner

Lanham, MD · On-site +1

$90K - $105K/yr

You will plan, develop, and manage cross-channel paid digital media and conversion programs featuring programmatic CTV, display, native, paid social, and paid search digital advertising, with a focus ...

Moore

Senior Digital Media Planner

Lanham, MD

You will plan, develop, and manage cross-channel paid digital media and conversion programs featuring programmatic CTV, display, native, paid social, and paid search digital advertising, with a focus ...

Moore

Sr. Digitial Strategist

Lanham, MD · Remote

$81K - $94K/yr

As the Senior Digital Strategist, you will provide strategic direction for email marketing campaigns, digital media including programmatic, paid social, and paid search efforts, social media strategy ...

New

Moore DM Group LLC

Sr. Digitial Strategist

Lanham, MD · On-site +1

$90K - $100K/yr

Description As the Senior Digital Strategist, you will provide strategic direction for email marketing campaigns, digital media including programmatic, paid social, and paid search efforts, social ...

New

Guidehouse

Scientific Program Analyst

Rockville, MD · On-site

$65K - $108K/yr

We are looking for a Scientific Program Analyst to provide scientific, analytical, and programmatic support to the National Institute of Neurological Disorders and Stroke (NINDS), Division of ...

Guidehouse

Scientific Program Analyst

Rockville, MD · On-site

$65K - $108K/yr

We are looking for a Scientific Program Analyst to provide scientific, analytical, and programmatic support to the National Institute of Neurological Disorders and Stroke (NINDS), Division of ...

Guidehouse

Scientific Program Analyst

Rockville, MD · On-site +1

$65K - $108K/yr

We are looking for a Scientific Program Analyst to provide scientific, programmatic, administrative, and project management support to the Division of Clinical Research (DCR), National Institute of ...

Guidehouse

Scientific Program Analyst

Rockville, MD · On-site

$65K - $108K/yr

We are looking for a Scientific Program Analyst to provide scientific, programmatic, administrative, and project management support to the Division of Clinical Research (DCR), National Institute of ...

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Showing results 21-40

All JobsProgrammatic JobsProgrammatic Jobs in Maryland

Programmatic information

See Maryland salary details

$34.5K

$66.7K

$111.1K

How much do programmatic jobs pay per year?

As of Aug 15, 2026, the average yearly pay for programmatic in Maryland is $66,732.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,700.00 and $67,000.00 per year, depending on experience, location, and employer.

What is a programmatic?

A Programmatic job typically involves managing automated digital advertising campaigns using data, algorithms, and technology to optimize ad placements in real time. Professionals in this field work with demand-side platforms (DSPs), supply-side platforms (SSPs), and other ad tech tools to buy and sell digital ad inventory efficiently. Responsibilities may include campaign strategy, data analysis, audience targeting, and performance optimization. This role requires analytical skills, knowledge of ad technology, and an understanding of digital marketing.

What are the most common challenges faced in a programmatic role?

Professionals in programmatic roles often face the challenge of staying ahead of rapidly evolving digital advertising technologies and industry best practices. Managing large amounts of data to optimize campaigns, dealing with issues like ad fraud or viewability, and balancing client expectations with campaign realities are frequent aspects of the job. Additionally, programmatic specialists must coordinate closely with creative, analytics, and sales teams to ensure campaign success. Developing the ability to quickly learn new tools and adjust strategies is essential for ongoing success in this dynamic field.

What is programmatic work?

Programmatic work involves managing digital advertising campaigns through automated platforms that buy and optimize ad placements in real-time. It requires skills in data analysis, understanding ad tech tools, and working with demand-side platforms (DSPs) to target audiences efficiently.

What are the key skills and qualifications needed to thrive in a programmatic role?

To thrive as a Programmatic professional, you need a deep understanding of digital advertising, data analysis, and campaign optimization, typically supported by experience with programmatic ad buying platforms. Familiarity with tools like Google DV360, The Trade Desk, and certifications in platforms such as Google Ads or IAB Digital Media Buying are highly valued. Strong analytical thinking, problem-solving abilities, and effective communication help you manage campaigns and collaborate with cross-functional teams. These competencies are crucial for maximizing campaign performance, efficiently reaching target audiences, and driving measurable results for clients or brands.

Is programmatic a good career?

Programmatic advertising involves managing automated digital ad campaigns using platforms and data analysis, making it a growing field with demand for skills in data, technology, and marketing. It offers opportunities for specialization, career advancement, and typically requires knowledge of tools like DSPs and analytics software. Overall, it can be a stable and lucrative career for those interested in digital marketing and technology.

What are the most commonly searched types of Programmatic jobs in Maryland?

The most popular types of Programmatic jobs in Maryland are:

What are popular job titles related to Programmatic jobs in Maryland?

For Programmatic jobs in Maryland, the most frequently searched job titles are:

What job categories do people searching Programmatic jobs in Maryland look for?

The top searched job categories for Programmatic jobs in Maryland are:

Programmatic jobs near you
Infographic showing various Programmatic job openings in Maryland as of August 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Hybrid job distribution, with an average salary of $66,732 per year, or $32.1 per hour.

Senior Digital Media Planner

Moore DM Group LLC

Lanham, MD • On-site, Remote

$90K - $105K/yr

Full-time

Medical, PTO

Posted 24 days ago

Job description

Description
As the Senior Digital Media Planner, you will manage and grow digital media initiatives for Moore Digital's non-profit clients. You will plan, develop, and manage cross-channel paid digital media and conversion programs featuring programmatic CTV, display, native, paid social, and paid search digital advertising, with a focus on donor acquisition and revenue generation. You will be the point person within Moore Digital, owning communication with agency contacts, strategists and clients regarding the strategy, status, results and continuation plans. You will ensure the best strategy is being implemented for the client and the campaign is executed flawlessly. The client should view you as a partner on their team, working towards achieving set goals. You will combine significant strategic planning, digital media management, analytic and account management experience, along with the ability to flourish in a fast-paced, creative environment with ever-shifting schedules and priorities. The Senior Digital Media Planner is a proactive self-starter who works with the leadership team towards an efficient, highly productive, steadfast department that executes upon all the inputs from other Moore Digital departments, sister agencies and clients. You will be tasked with providing leadership, mentorship and training to the Media Planning team in addition to being the planner for one or more of Moore Digital's clients. #LI-RS1
Moore Media and Digital, a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.
Your Impact:
  • Work with internal (sister agencies and strategy team) and external clients to develop strategic plans and projections for existing and incoming clients.
  • Meet with clients on a regular basis to present results, discuss strategy and plan for future campaigns.
  • Effectively communicate with programmatic, search and social buyers to ensure campaigns are executed according to client parameters and approved strategy.
  • Plan digital campaigns-including research, strategy, analysis, and ongoing optimizations.
  • Collaborate with client teams including account managers, project managers, digital strategists, and creative staff to develop thoughtful solutions that achieve our clients' goals.
  • Prepare and maintain media budgets and projections for internal teams and client.
  • Ensure timely and accurate delivery of multichannel plans and reports.
  • Analyze and interpret campaign data daily/weekly to improve performance and alert client and internal teams about potential shortfalls and optimizations.
  • Stay up to date on new technologies to help identify value-driven ideas for clients.
  • Continuously learn skills necessary for personal and team growth.
  • Support the leadership of the Media Planning department, providing leadership and mentorship to more junior members of the planning team.
  • Establish new and enhance existing processes to make them more efficient and socialize with broader team.
  • Participate in RFP responses by providing overview of strategies, cost and revenue projections, and by answering technical questions about media department capabilities.
  • Work with analytics team to develop optimal reporting solutions for paid digital media, including search, social, programmatic and others.
  • Provide leadership for internal teams and external media agencies or partners in order to identify opportunities that lead to an effective or efficient outcome.
  • Leads a team of planners and/or Jr. planners to execute the tasks required to deliver flawless digital campaigns for our clients.
  • Potential to include after hours engagement in Rapid Response situations.

Your Background:
  • 8+ years of experience developing and managing digital media campaigns, including at least two years of experience as a senior member of a digital team.
  • Bachelor's degree or equivalent; degree in marketing or communications preferred but not required.
  • Wide and deep understanding of programmatic media, search and paid social landscape, with ability to recommend appropriate tactics within each to generate donor file and revenue growth.
  • A proactive self-starter who works towards an efficient, highly productive, steadfast department that executes upon all inputs from other Moore Digital teams, other Moore companies and clients.
  • Nonprofit-specific experience preferred; experience generating new leads, customers, and revenue an absolute must.
  • Proficiency with Google Analytics, Google AdWords, Bing Ads, Facebook, and programmatic display platforms preferred.
  • Experience with e-CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred. Some knowledge and experience with CMS a plus.
  • Leadership and people management experience and proficiency; customer-service oriented attitude.
  • Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.
  • Attention to detail and strong organizational skills.
  • Strong written and verbal communication skills.

How We'll Support You:
  • Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
  • Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
  • To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge pursue your other passions and be with the people you care about.
  • Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

#LI-MK1 #LI-remote

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