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Programmatic Jobs in Connecticut (NOW HIRING)

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Programmatic information

See Connecticut salary details

$33.8K

$65.4K

$108.9K

How much do programmatic jobs pay per year?

As of Aug 26, 2026, the average yearly pay for programmatic in Connecticut is $65,409.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $65,600.00 per year, depending on experience, location, and employer.

What is a programmatic?

A Programmatic job typically involves managing automated digital advertising campaigns using data, algorithms, and technology to optimize ad placements in real time. Professionals in this field work with demand-side platforms (DSPs), supply-side platforms (SSPs), and other ad tech tools to buy and sell digital ad inventory efficiently. Responsibilities may include campaign strategy, data analysis, audience targeting, and performance optimization. This role requires analytical skills, knowledge of ad technology, and an understanding of digital marketing.

What are the key skills and qualifications needed to thrive in a programmatic role?

To thrive as a Programmatic professional, you need a deep understanding of digital advertising, data analysis, and campaign optimization, typically supported by experience with programmatic ad buying platforms. Familiarity with tools like Google DV360, The Trade Desk, and certifications in platforms such as Google Ads or IAB Digital Media Buying are highly valued. Strong analytical thinking, problem-solving abilities, and effective communication help you manage campaigns and collaborate with cross-functional teams. These competencies are crucial for maximizing campaign performance, efficiently reaching target audiences, and driving measurable results for clients or brands.

What are the most common challenges faced in a programmatic role?

Professionals in programmatic roles often face the challenge of staying ahead of rapidly evolving digital advertising technologies and industry best practices. Managing large amounts of data to optimize campaigns, dealing with issues like ad fraud or viewability, and balancing client expectations with campaign realities are frequent aspects of the job. Additionally, programmatic specialists must coordinate closely with creative, analytics, and sales teams to ensure campaign success. Developing the ability to quickly learn new tools and adjust strategies is essential for ongoing success in this dynamic field.

Is programmatic a good career?

Programmatic advertising involves managing automated digital ad campaigns using platforms and data analysis, making it a growing field with demand for skills in data, analytics, and digital marketing. It offers opportunities in media agencies, tech companies, and marketing departments, often requiring familiarity with tools like DSPs and ad servers. The career can be stable and lucrative for those with technical skills and industry knowledge.

What is programmatic work?

Programmatic work involves managing digital advertising campaigns through automated platforms that buy and optimize ad placements in real-time. It requires skills in data analysis, understanding ad tech tools, and working with demand-side platforms (DSPs) to target audiences efficiently.

What are the most commonly searched types of Programmatic jobs in Connecticut?

The most popular types of Programmatic jobs in Connecticut are:

What job categories do people searching Programmatic jobs in Connecticut look for?

The top searched job categories for Programmatic jobs in Connecticut are:

Programmatic jobs near you
Infographic showing various Programmatic job openings in Connecticut as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% Remote job distribution, with an average salary of $65,409 per year, or $31.4 per hour.

Associate Media Director, Programmatic

Newtown, CT • On-site

Mediassociates, Inc.
51 - 200 employees
Learn more about Mediassociates, Inc.external

$140 - $180/hr

Other

Posted 10 days ago

Job description

Associate Media Director, Programmatic
Mediassociates · Sandy Hook, CT · Full-time

About us

Mediassociates is an award-winning independent media planning, buying, and analytics agency in the greater NYC area. We guide brands using our Precision Branding approach - focused on predicting, measuring, and optimizing business outcomes. Named Adweek Fastest Growing Agency and AdAge Best Place to Work.

The Associate Media Director (AMD), Programmatic (reporting to the Director, Programmatic) will advance and scale the agency's programmatic capabilities through data-driven strategy, platform expertise, and cross-functional collaboration. This role sits at the intersection of media strategy, analytics, and ad tech, serving as a subject matter expert who shapes how programmatic strategy is applied, optimized, and scaled across an assigned client portfolio - while helping elevate capabilities across the broader team.

Roles & Responsibilities:Strategy & Audience Development
  • Lead audience-led programmatic strategies and targeting frameworks aligned to client KPIs, translating platform insights and performance data into actionable recommendations.
  • Ensure strategies reflect evolving privacy standards and responsible data usage.
Campaign Activation & Delivery
  • Own campaign builds, trafficking oversight, and QC across DSPs; manage pacing, budget delivery, and in-platform optimization.
  • Troubleshoot delivery/performance issues in partnership with ad ops and analytics.
Measurement & Testing
  • Partner with analytics/data teams to evolve measurement approaches and implement testing frameworks (A/B, audience, creative, incrementality) that drive continuous optimization.
Platform & Technology
  • Own platform decisions for assigned clients (DSPs, data partners, inventory, measurement tools) and manage day-to-day vendor relationships.
  • Identify opportunities to improve automation and workflow efficiency.
Cross-Functional & Team Leadership
  • Serve as SME for clients and internal teams, translating performance insights into business impact narratives.
  • Support new business initiatives and stay current on emerging programmatic trends.
  • Lead and develop junior programmatic team members.
Required Skills & Experience:
  • 7+ years in programmatic media, with strong expertise in activation, audience strategy, and performance optimization.
  • Deep hands-on knowledge of leading DSPs (Amazon, The Trade Desk, DV360), Google Campaign Manager 360, data platforms, and ad verification tools (IAS).
  • Proven omnichannel programmatic experience across CTV, OLV, Display, Native, Streaming Audio, and DOOH.
  • Strong grasp of measurement, attribution, and vendor/data partner evaluation.
  • Client-facing presence; ability to translate complex strategy into clear narratives.
  • Experience leading/developing junior staff; strong project management skills.
  • Familiarity with Tableau, Mediaocean, Wrike, Excel, PowerPoint, Teams, Slack.

For the full scope of responsibilities and qualifications, please refer to the attached job description

Our office is located in Newtown, Connecticut. While we maintain a highly flexible work culture for all, our local candidates are encouraged to use our updated office space in Sandy Hook, CT which allows you to take part in our office culture and team development that naturally occurs in office. In addition, if you need to take a break from work, there is a beautiful waterfall and serene stream just outside our front door. Candidates from outside the local area who are able to work during our core East Coast office hours, 8:30am-5:30pm ET, are encouraged to apply. Our team working remotely is invited to the office a minimum of two times per year for our Summer Party and again for the Holiday Party. Other team or client meetings may be scheduled at other times during the year.

Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.

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