ZipRecruiter

Log In

1

Mobile Marketing Manager Jobs (NOW HIRING)

Ulta Beauty

Mobile Marketing Analyst II

Bolingbrook, IL · On-site

$68K - $95K/yr

At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying ... Work directly with CRM and Mobile Engineering Teams to implement and improve programs * Work with ...

IDT

Marketing Manager - Mobile Top Up

Washington, DC · On-site

The Marketing Manager will lead the development of digital marketing projects, including creatives to grow the international mobile top up in the retail channel. The Marketing Manager is responsible ...

New

next page

Showing results 1-20

All JobsMobile Marketing JobsMobile Marketing Manager Jobs

Mobile Marketing Manager information

See salary details

$11K

$68.1K

$123.5K

How much do mobile marketing manager jobs pay per year?

As of Aug 5, 2026, the average yearly pay for mobile marketing manager in the United States is $68,115.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,000.00 and $110,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a mobile marketing manager?

To thrive as a Mobile Marketing Manager, you need expertise in mobile advertising strategies, app store optimization (ASO), campaign analytics, and often a background in marketing, business, or a related field. Familiarity with tools such as Google Analytics, mobile attribution platforms like AppsFlyer or Adjust, and certification in digital marketing platforms can be valuable. Strong project management, creativity, and the ability to collaborate cross-functionally are standout soft skills. These competencies are essential for driving user acquisition, engaging mobile audiences, and maximizing ROI in a fast-evolving digital landscape.

What does a mobile marketing manager do?

A Mobile Marketing Manager is responsible for developing and executing marketing strategies designed to reach users on mobile devices. They manage mobile advertising campaigns, app store optimization (ASO), push notifications, in-app promotions, and SMS marketing. Their role involves analyzing mobile user behavior, optimizing customer acquisition, and improving engagement and retention. They work closely with product, design, and analytics teams to ensure a seamless mobile experience. The goal is to drive growth and maximize ROI through targeted mobile marketing efforts.

What are some typical challenges faced by mobile marketing managers, and how are they addressed?

Mobile Marketing Managers often navigate challenges such as rapidly changing mobile technologies, evolving user behaviors, and strict privacy regulations. Staying ahead requires continuous learning, frequent testing of new campaign strategies, and close collaboration with product, data, and creative teams. Successful Mobile Marketing Managers leverage data-driven insights to adapt quickly, optimize user acquisition, and ensure compliance with industry standards. They also attend industry conferences and training to remain current with best practices. By combining adaptability with expertise, they effectively maximize the impact of mobile marketing campaigns.

More about Mobile Marketing Manager jobs
What cities are hiring for Mobile Marketing Manager jobs? Cities with the most Mobile Marketing Manager job openings:
Who are the top companies hiring for Mobile Marketing Manager jobs? The top employers for Mobile Marketing Manager jobs are:
What states have the most Mobile Marketing Manager jobs? States with the most job openings for Mobile Marketing Manager jobs include:
What job categories do people searching Mobile Marketing Manager jobs look for? The top searched job categories for Mobile Marketing Manager jobs are:
What are popular job titles related to Mobile Marketing Manager jobs? For Mobile Marketing Manager jobs, the most frequently searched job titles are:
Mobile Marketing Manager jobs near you
Infographic showing various Mobile Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 86% Full Time, 3% Part Time, and 11% Contract. Highlights an 84% In-person, 3% Hybrid, and 13% Remote job distribution, with an average salary of $68,115 per year, or $32.7 per hour.

Manager, CRM & Mobile Marketing

Skechers

Manhattan Beach, CA • On-site

$100K - $140K/yr

Full-time

Posted 16 days ago

Skechers rating

6.4

Company rating: 6.4 out of 10

Based on 174 frontline employees who took The Breakroom Quiz

41st of 61 rated fashion and textile manufacturers

Job description

ABOUT THE ROLE:
The Manager, CRM & Mobile Marketing is responsible for leading the strategy, execution, and performance of the company's mobile marketing channels. This role will own the end-to-end mobile customer communication strategy across acquisition, lifecycle, promotional, and retention campaigns, ensuring a cohesive customer experience across SMS, Email, and future app channels.
The ideal candidate is both strategic and analytical - someone who understands how to drive incremental business impact through mobile messaging, while also balancing customer experience, message fatigue, and channel profitability. This role will partner closely with CRM, Loyalty, Ecommerce, Analytics, and Marketing Operations to optimize channel performance and customer engagement.

WHAT YOU'LL DO:

Mobile Channel Strategy & Execution

  • Own the strategy, planning, and execution of SMS marketing campaigns and automated lifecycle journeys

  • Develop and evolve the long-term mobile marketing roadmap, including future app push notification strategy

  • Concept and write compelling copy for all mobile touchpoints, ensuring brand voice consistency across SMS campaigns and lifecycle messaging

  • Partner closely with the Email Marketing Manager to ensure cohesive cross-channel messaging, cadence, and customer experience

  • Build audience and messaging strategies that support acquisition, conversion, retention, loyalty engagement, and reactivation goals

  • Identify opportunities to personalize messaging and improve customer relevance across lifecycle stages

Performance & Incrementality

  • Analyze mobile marketing performance and customer behavior trends to optimize engagement and revenue contribution

  • Partner with Analytics and CRM teams to evaluate channel incrementality and customer impact

  • Develop testing strategies to measure lift, saturation, conversion impact, and customer fatigue across channels

  • Make data-driven recommendations around send strategy, segmentation, and promotional effectiveness

Cross-Functional Partnership

  • Partner with CRM, Loyalty, Ecommerce, Creative, and Analytics teams to align mobile marketing initiatives with broader business objectives

  • Collaborate with technical and operations teams to support journey enhancements, audience builds, QA, and platform improvements

  • Support future mobile channel expansion, including app messaging and advanced personalization initiatives

SKILLS & REQUIREMENTS:

  • Experience managing SMS platforms such as Attentive, Braze, Klaviyo, Salesforce Marketing Cloud, or similar

  • Strong understanding of lifecycle marketing, customer segmentation, and retention strategies

  • Experience analyzing campaign performance and translating data into actionable business recommendations

  • Familiarity with incrementality testing, holdout testing, attribution models, and customer behavior analysis preferred

  • Strong cross-functional collaboration and project management skills

  • Highly detail-oriented with strong organizational and operational execution abilities

  • Excellent communication and presentation skills

  • Experience with app push notification strategy or mobile app marketing is a plus

eDUCATION AND EXPERIENCE

  • Bachelor's Degree

  • 5+ years of experience in CRM, lifecycle, or mobile marketing, with direct ownership of SMS marketing programs

The pay range for this role is $100,000 - $140,000/yr USD.

About Skechers

Skechers, a global Fortune 500 company, developsand markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.


Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.


Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.

What Skechers employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply