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Martech Jobs (NOW HIRING)

Optimum

VP MarTech

Long Island City, NY

The VP will set the MarTech vision and multi-year roadmap, ensure reliable integration and data flow, and drive business impact from technology investments supporting acquisition, retention ...

Optimum

VP MarTech

Long Island City, NY · On-site

The VP will set the MarTech vision and multi-year roadmap, ensure reliable integration and data flow, and drive business impact from technology investments supporting acquisition, retention ...

Staffingine LLC

Martech Specialist

New York, NY · On-site

$67K - $92K/yr

Martech Specialist- Google Analytics Job Location: NYC Job Type: Contract * Good experience in Google Analytics * Google Tag Manager tagging Braze campaign management mParticle CDP and Snowflake DW ...

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Nineteen Eleven Solutions

MarTech Engineer

Memphis, TN · On-site

Contractor- MarTech Engineer Location: L ocal candidates in Memphis, TN will receive preference. If no local candidates, the manager will review remote options . Schedule: M-F 9-5PM Contract Length ...

Feeld

MarTech Manager

New York, NY · Remote

As our MarTech Manager, you will work cross-functionally with Marketing, Engineering, Product, Data, Legal, and external vendors to build the infrastructure and operational processes that enable ...

Feeld

MarTech Manager

New York, NY · On-site +1

As our MarTech Manager, you will work cross-functionally with Marketing, Engineering, Product, Data, Legal, and external vendors to build the infrastructure and operational processes that enable ...

Photon

MarTech Product Strategist - TX

Irving, TX · On-site

MarTech Strategy Development: * Define and lead the strategy within the broader marketing technology ecosystem, primarily of AEM. * Analyze current marketing technology systems and make ...

Photon

MarTech Product Strategist - TX

Irving, TX · On-site

MarTech Strategy Development: * Define and lead the strategy within the broader marketing technology ecosystem, primarily of AEM. * Analyze current marketing technology systems and make ...

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Martech information

See salary details

$36.5K

$130.2K

$201.5K

How much do martech jobs pay per year?

As of Jul 1, 2026, the average yearly pay for martech in the United States is $130,242.00, according to ZipRecruiter salary data. Most workers in this role earn between $103,500.00 and $153,000.00 per year, depending on experience, location, and employer.

What skills are needed for a MarTech role?

A MarTech professional needs a combination of marketing knowledge and technical skills, including proficiency with marketing automation platforms, data analysis, and understanding of digital advertising. Familiarity with tools like CRM systems, analytics platforms, and basic coding or scripting can enhance effectiveness. Strong communication and project management skills are also important for coordinating between marketing and IT teams.

What is a Martech job?

A Martech job involves managing and optimizing marketing technology tools to enhance digital marketing efforts. Professionals in this role work with CRM systems, automation platforms, data analytics, and other marketing software to improve customer engagement and campaign performance. They collaborate with marketing and IT teams to integrate and streamline technology solutions. Martech roles require a mix of technical and marketing expertise to ensure tools are effectively utilized.

What is a MarTech job?

A MarTech job involves managing and implementing marketing technology tools and platforms, such as customer relationship management (CRM) systems, marketing automation, and analytics software. Professionals in this field often require skills in data analysis, digital marketing, and technical troubleshooting to optimize marketing strategies and campaigns.

What does a typical day look like for someone in a Martech role?

A typical day in a Martech position often involves collaborating with marketing and IT teams to oversee the setup, integration, and optimization of marketing platforms and systems. You might analyze campaign data, troubleshoot technical issues, manage data flows between tools, and ensure that digital marketing initiatives are effectively tracked and measured. There's usually a strong focus on both planning and execution—balancing strategic discussions with hands-on platform management. You’ll also spend time staying current on new technology trends and tools to continually improve marketing processes and results.

What are examples of MarTech companies?

MarTech companies develop software and platforms that support marketing technology, such as Salesforce, HubSpot, Adobe, Marketo, and Mailchimp. These companies provide tools for automation, customer relationship management, analytics, and content management, which are essential for marketing professionals and Martech specialists to implement and manage marketing strategies.

What kind of jobs in media bring in $150,000 a year?

In media-related roles, senior positions such as Media Director, Digital Marketing Director, or Senior Media Strategist often earn $150,000 or more annually. These roles typically require extensive experience, strong leadership skills, and proficiency with marketing tools and analytics platforms.

What are the key skills and qualifications needed to thrive in the Martech position, and why are they important?

To thrive in a Martech role, you need a strong mix of digital marketing expertise, data analytics skills, and a solid understanding of marketing technology platforms. Familiarity with tools like CRM systems (Salesforce, HubSpot), marketing automation platforms (Marketo, Eloqua), and certifications in Google Analytics or similar are highly valued. Excellent communication, project management, and problem-solving abilities set standout candidates apart. These competencies are important for effectively implementing, managing, and optimizing technology-driven marketing campaigns that drive business results.

More about Martech jobs
What cities are hiring for Martech jobs? Cities with the most Martech job openings:
What are the most commonly searched types of Martech jobs? The most popular types of Martech jobs are:
What states have the most Martech jobs? States with the most job openings for Martech jobs include:
What job categories do people searching Martech jobs look for? The top searched job categories for Martech jobs are:
Martech jobs near you
Infographic showing various Martech job openings in the United States as of June 2026, with employment types broken down into 98% Full Time, and 2% Contract. Highlights an 74% Physical, 4% Hybrid, and 22% Remote job distribution, with an average salary of $130,242 per year, or $62.6 per hour.
VP MarTech

VP MarTech

Optimum

Long Island City, NY

Other

Posted 11 days ago

Optimum rating

7.4

Company rating: 7.4 out of 10

Based on 52 frontline employees who took The Breakroom Quiz

37th of 80 rated telecommunications companies

Job description

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!

 
We are Optimum, a leader in the fast-paced world of connectivity, and we're seeking driven and enthusiastic professionals to join our team, empower lives, fuel businesses, and drive innovation. Connectivity is now longer a luxury, but a necessity. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. Our successes, now and in the future, are powered by our amazing product, a commitment to our people and culture, and the connections we make in our communities.


If you are resourceful, collaborative, and passionate about delivering consistent excellence, Optimum is for you!

Job Summary

The VP, Marketing Technology (MarTech) will lead the strategy, delivery, and governance of Optimum's end-to-end marketing technology ecosystem. This leader will partner across Marketing, Product, Digital, Data/Analytics, and Technology to enable scalable, measurable, and personalized customer experiences across channels. The VP will set the MarTech vision and multi-year roadmap, ensure reliable integration and data flow, and drive business impact from technology investments supporting acquisition, retention, lifecycle engagement, and measurement. This role reports to the CMO and is a key member of the marketing leadership team. 

Responsibilities

MarTech Strategy & Leadership 

  • Define and lead Optimum's enterprise MarTech strategy and roadmap, balancing near-term priorities with long-term scalability and platform health. 
  • Establish a clear operating model (product management, intake/prioritization, delivery cadence, and adoption/change management) for MarTech. 
  • Stay current on emerging MarTech/AdTech capabilities (including AI-enabled platforms), translating trends into practical pilots and roadmap decisions. 
  • Lead vendor strategy end-to-end, including evaluations/RFPs, contract negotiation, performance management, and cost optimization. 
  • Build business cases and measurement plans for MarTech investments, tying spend to growth, efficiency, and customer experience outcomes. 

MarTech Execution & Governance 

  • Translate marketing goals into clear requirements, use cases, and success metrics across the MarTech portfolio. 
  • Drive cross-functional delivery to ensure initiatives are launched on time, on budget, and built to scale. 
  • Set and enforce standards for integration, tagging/taxonomy, QA, documentation, and platform administration. 

Data Integration, Identity & Privacy 

  • Lead the strategy for first-party data enablement across marketing platforms, in partnership with Data/Analytics and IT. 
  • Strengthen identity and audience foundations (e.g., profile unification, consent/preference management, and governed activation). 
  • Ensure data quality, consistency, and accessibility across platforms to support reliable analytics, targeting, and personalization. 
  • Drive scalable integration patterns (APIs, event-based data flows, and workflow automation) to reduce manual work and speed time-to-market. 

Marketing Automation & Personalization 

  • Own the marketing automation ecosystem, including campaign orchestration, lifecycle marketing, journey management, and triggered communications. 
  • Lead implementation and continuous optimization of personalization capabilities across web, app, email, and emerging channels. 
  • Partner with channel owners to improve speed, relevance, and execution through templates, reusable components, and testing frameworks. 

Measurement, Experimentation & Optimization 

  • Own the digital measurement framework (tagging, tracking, governance, and data integrity), including resilience to cookie loss and platform changes. 
  • Advance modern measurement approaches (attribution, incrementality testing, experimentation, and where applicable MMM alignment). 
  • Partner with Analytics to translate performance data into actionable insights that improve targeting, creative, and customer journeys. 
Qualifications
  • 10+ years in Marketing Technology, Digital Marketing, or Marketing Operations, including 5+ years in senior leadership roles. 
  • Hands-on experience with Adobe Experience Platform capabilities (e.g., CDP/RTCDP, Journey Orchestration, Journey Analytics) and enterprise implementation at scale. 
  • Proven success owning and scaling complex MarTech ecosystems in telecom or a similarly data-intensive, multi-channel environment. 
  • Strong knowledge of marketing automation, personalization, data platforms, campaign management, and the AdTech/MarTech ecosystem. 
  • Demonstrated ability to lead platform integrations, vendor relationships, and ROI-driven investment decisions. 
  • Working fluency in privacy, consent, identity, and governance principles (and ability to partner effectively with Legal/Security). 
  • Strong executive communication skills-able to translate technical choices into business outcomes and clear leadership narratives. 
  • People leader who builds high-performing teams and drives results through cross-functional influence. 

At Optimum, every action and interaction we take part in, is driven by our three Guiding Principles: Do What's Right, Drive One Optimum, and Make It Happen. These aren't just words, they help us build trust, create real community, and embrace new ways of thinking. Our employees are empowered to do the right thing for our customers and co-workers and to recognize and reward these behaviors when we see them. It's all part of the bigger picture of "Be The Difference" where each employee knows they have the power to enact real change, share new ideas, and understand that learning never stops. 

If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team. Together, we'll shape the future of connectivity.

All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, national origin, religion, age, disability, sex, sexual orientation, gender identity or protected veteran status, or any other basis protected by applicable federal, state, or local law. The Company provides reasonable accommodations upon request in accordance with applicable requirements.

Optimum collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state, and local law. 

Applicants for employment with the Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.

Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $178,500.00 - $255,000.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.

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